It’s a busy time for those in the edtech industry. Due to widespread school closures this year, as well as a near-universal transition to online learning, educational technology goods are in higher demand than ever. How can you ensure that you stand out from your competition in such a congested market?
If you want to represent your product and get your voice heard, you’ll need to take a scientific approach to your content marketing plan. And creating a marketing content calendar is a key part of that.
Whether you’re trying to improve traffic to your website with blogging or increase engagement on social media platforms with social media marketing, consistency is the key to success. Continue reading for our best advice – as well as a free marketing content calendar template.
What is the challenge?
Creating high-quality articles regularly on a daily or weekly basis, it’s difficult to come up with new content marketing. It’s considerably more difficult to keep it sharp, current, and interesting. A marketing content calendar is exactly what you need if you’re having trouble keeping up with your social media postings, newsletters, and blog.
A well-designed and maintained marketing content calendar may appear time-consuming at first, but it will save you time in the long term.
Marketing content calendars assist you in planning your posts ahead of time. They also allow you to publish material in batches, which is more efficient and time-saving than writing individual posts on a daily or weekly basis. You’ll also have a better sense of organisation. It will be much easier to post regularly, even if you aren’t feeling very inspired.
We’ve succeeded in persuading you. You need more than just a marketing content calendar. A marketing content calendar is required. But how do you go about creating one and filling it with useful information?
Following are 7 noteworthy tips to keep in mind for Edtech Content Marketing.
1. Decide on a Calendar Format for Your Material
Depending on the size of your company, you may wish to use multiple platforms for your marketing content calendar. If you’re a tiny company with a single person or a small team responsible for content marketing, Google Sheets will most likely suffice.
If you work for a larger company, a platform like Notion, Trello, or Monday.com can help you manage your workflow. They’ll also keep everyone informed about the content marketing you’re working on.
2. Plan with Your Marketing Content Calendar
Put important dates on the marketing content calendar (for example, significant international days you wish to promote) so you can plan and generate specific content marketing.
Choose only the days that are important to the field you’re working in from the UNESCO website’s list of internationally recognised days. For example, on January 24th, there is an International Day of Education, and on February 11th, there is an International Day of Women and Girls in Science.
Once you’ve covered the essentials, you’ll have more time in the coming weeks. You’ll be able to produce and share content marketing that is more responsive to real-world events now.
When major events occur, such as the worldwide lockdowns that occurred last spring, many brands are forced to cancel their planned postings and start over. But that doesn’t mean you can’t use those more broad posts — just save them to your content marketing library!
3. Make a Batch of Your Content Marketing
Write your social media material in batches to save time. If you’re composing entries for international days, write six months’ worth immediately, as suggested above. It’s fine if they’re similar because they’ll be adequately spread out with other stuff. Alternatively, rather than making individual photos twice a week in Canva or another design application, it’s far easier and faster to create three months’ worth of graphics in one session.
Investing a little time now will save you a lot of time in the future!
4. Look for Motivation in Your Coworkers
There is no such thing as an island, and no content marketing creator works alone. If you’re part of a group, interact with them; you’ll be inspired by their conversations and experiences. Find out what your coworkers are working on, what they’re reading, and what they’re enthused about, and you’ll be able to generate a lot of post ideas.
You’re part of a larger discourse whether you’re writing a blog post, making an Instagram storey, or putting together a newsletter. As a result, it’s beneficial to tap into other people’s ideas and passion.
5. Learn How to Use the Rule of Thirds
It’s critical to keep your material diversified while planning a few months’ worths of content marketing. Repeated posting will not engage your audience. It may actively discourage them. So keep the ratio of different sorts of content marketing in mind while you create your marketing content calendar and fill it with entries.
Are you familiar with the rule of thirds?
This is the breakdown of the different types of content marketing you’re sharing on social media.
The following is your desired content marketing ratio:
1/3 posts that provide a lot of value to your readers, including personal anecdotes about your staff, customers, triumphs, and so on. This allows your followers to see what’s going on behind the scenes. It also adds authenticity to your brand and allows followers to interact with, engage with, and learn from you.
1/3 posts to promote your company or brand. This provides clients with the knowledge they need.
1/3 posts offering articles, ideas, and material from other industry leaders. This demonstrates that you are open-minded, well-informed, and the debate in your profession.
The overview you get of your material over weeks or months is one of the advantages of using a marketing content calendar. This will allow you to determine whether your content marketing ratio is balanced.
Color-code distinct post kinds to make it easier to keep track of them.
6. Organize Your Content Marketing into a Library
If you don’t already have one, now is an excellent time to start because it will help you keep track of your marketing content calendar. It serves as a repository for blogs, images, case studies, videos, ideas, and subjects. These are all different types of material that may be altered and shared across different platforms.
When content marketing libraries are well-organized, they can be quite valuable. Make sure your content marketing is correctly labelled and saved in the appropriate place — we save ours on Google Drive and use Notion to help us find it.
When content marketing is stored according to a system, it will be much easier to find what you’re looking for, just as in a real library.
7. Repurpose the Stuff You’ve Created
It’s tempting to copy and paste social media messages across many platforms, but it’s not a good look for your followers. Furthermore, it can affect your image by making you appear insincere and lethargic. It’s fine to adjust your material to make it more relevant for each channel, and ideas that work well for general postings can be shared across multiple channels at various points throughout the month or year.
This is true of all types of content marketing, not just social media posts. When it comes to reusing your content marketing and arranging when you’ll share it in your marketing content calendar, your content marketing library will be invaluable.
We hope that these pointers may assist you in building your Edtech marketing content calendar. Talk to us if you have any tips about how to use a marketing content calendar efficiently.
Check out our Blog on Edtech Sales with using Social Media: https://sabpaisa.in/education-sales-from-social-media/