Social Media is more than just a method to keep familiar with friends and family; it’s also a tool for businesses to interact with their present (and potential) consumers.
According to a LinkedIn study, social selling influences half of the income earned in 14 major industries, including eLearning and software. That’s the majority of all sales attributed to social media.
Why? Social media provides an informal way to communicate with potential customers. These platforms provide another way to spread your brand’s message and reaffirm its value proposition.
Sales reps must be on social media, be active on their channels, and most importantly, use social media to build relationships that will help your brand both instantly and in the long term to ensure your team is ready to leverage your great marketing content.
We came up with five tips to help your education sales staff get ready to use social media to drive sales.
Tip One: Use All of Your Business’s Social Media Channels
Using social media in your marketing and education sales plan gives you the option to contact customers in many locations with different messaging. You get to communicate with prospects online, and your social media outreach yields a variety of useful information. From your social media channels, your education sales staff may learn about buying patterns, customer concerns, relevant news, real-user data, and demographic profiles. It’s all about raising awareness and reaching out to your customers across different channels, as well as willing to engage with them where they like to interact. For education sales, we must know that we want people to see content that is relevant to them. It is our goal to make sure that whichever channel we use gives a prospect enough tools to investigate and understand a product before going any deeper. Before they get to a product page, our main purpose is to nurture the consumer.
When it comes to using social media to nurture your customers. Company social networks are great for sharing updates and explaining what your business is all about. On social media, it’s simple to highlight the happy times, so make sure you’re engaging with your audience. Salespeople’s professional pages are a wonderful strategy to cultivate leads. Social networking may be a great marketing tool for creating and completing business when used in concert with the company and personal outreach.
Tip Two: For your Sales Team, Develop a Strategy
Your education sales team will require a strategy, but you already knew that. It’s a basic fact that mastering social media abilities takes time and effort. Only having a half-hearted social presence is worse than not having one at all. While we encourage all members of the team to create a profile, there are some exceptions. Unresponsive or out-of-date social media pages will be seen as such. Although social networking demands regular upkeep, the rewards outweigh the time commitment.
The next step in achieving education sales through social media success is to plan out an organised approach (on paper).
Consider the following questions:
- Who are your key audience’s targets?
- What material will you make and distribute?
- What other sources of information are available?
- When are you going to share content?
- How many times each month will your company post?
- What is the frequency with which each salesperson will exchange content?
- Which networks are you going to prioritise?
- Which social media influencers could you be able to collaborate with?
Although it may seem self-evident, your education sales staff must fill personal sales pages with material that adheres to company messaging guidelines. Start with your brand marketing docs if you haven’t looked at them in a while. Share these with your team and urge them to be inventive while adhering to your guidelines. You’re setting your business up for success by encouraging and guiding your education sales crew.
Salespeople, shouldn’t forget to include a call to action (CTA) with at least several ways for customers to contact you. After all, education sales are all about selling more products to more people.
Tip Three: Encourage Engaged Conversation with Your Audience
Your education sales crew will need to know everything there is to know about your brand. Although social media will continue to evolve, it is still closely linked to customer service for the majority of businesses. Your sales team is on the front lines of customer care as they close transactions with potential users. A timely, sincere response to a customer is an excellent technique to drive a lead through the education sales funnel, from awareness to consideration to purchase.
For salespeople to employ in these one-off interactions, many brands create talking points or key themes. Your team can deliver the appropriate replies to assist prospects feel at ease with your company by pre-planning your social media approach. And, to truly engage with customers on a human level, your education sales force can add their flair and personality.
Keep as relevant to your audience as humanly possible, social media should not appear to customers as a barrier, but rather as a platform for a two-way conversation.
You can gain as much knowledge from your consumers as they do from you. Subsequent inquiries should be asked. You never know when you’ll turn over a stone and find a treasure trove of knowledge.
Trust is Built on Real Conversations
Brand ambassadors are developed through meaningful dialogues. Word-of-mouth marketing is always a factor, and cultivating favourable sentiment is as simple as being open and helpful in your social media interactions. When your company successfully assists a consumer for education sales, let them know that a positive review can help them out a lot. These connections help your clients feel more secure in your business and spread favourable word-of-mouth.
We can’t emphasise enough how critical it is for field sales personnel to use social media, particularly LinkedIn, getting your profile out there is critical to being a recognisable face to prospects and making them feel at ease.
Salespeople that use social media for education sales outreach should have a professional social page that reflects their business. Personal and company pages, on the other hand, must depict your personnel as human beings.
- What is important to a salesperson, and what news do they follow?
- Where might they put those passions to work in the sales process?
- Which items are they reading that is also being read by customers?
The idea is to establish yourself as a trustworthy and important source of information for your prospects, as well as a member of their online community. A simple like or retweet can make all the difference when they’re celebrating life’s milestones.
A Few Things to Consider When Formulating a Social Media Strategy to Increase Education Sales
- Usernames are remembered by social media users. Maintaining a consistent handle across all your social platforms can help you stand out.
- Make use of your LinkedIn network to establish thought leadership and raise brand awareness. Share timely information and join communities that support your company’s aims and mission.
- Having a professional profile photo goes a long way in developing trust, even if we love a good pet selfie or vacation snap. That isn’t to say you can’t post those adorable photos; just make sure your profile picture reflects your best, professional self.
- Choose your followers carefully. Consider prospects, brand aficionados, and influencers. The list function on Twitter is particularly useful for consolidating key education sales targets into a single feed.
- Distribute good information! Sharing increases credibility, whether it’s a blog from your company’s website or a good article.
- Encourage your salespeople to spread the word about your content. Since social media shares help your site’s SEO, when people promote themselves online, you get a great backend benefit.
Tip Four: Populate Content on Channels Visited by Your Targets
While these pointers will help you succeed, you must also hunt where there is prey. LinkedIn is the ruler of the B2B world. Facebook may be your best bet for general awareness and the most detailed marketing. Also, if you want to attract a younger audience, try moving away from LinkedIn and onto a more personal, ever-evolving platform like Instagram. Whatever channel you choose, you must fill it with useful material.
Education salespeople must be encouraged to have a professional Instagram account. Not only is it a wonderful way to distribute meaningful material, but it also provides you with another platform to create relationships with consumers and prospects.
This is especially true for firms attempting to connect with the hundreds of teacher influencers on Instagram, many of whom will be interested in trying your product. On an influencer campaign, team up with a few instructors, and they’ll become your best brand evangelists. While having an online presence is crucial, you should be cautious with your time. Prioritize outreach for the channels that your target audience uses the most, and focus your time and energy on where you can receive the best return on your investment. Remember that this will vary with each brand, so do some A/B testing on several channels until you discover the one that works best for you.
Become an Anthropologist for Social Media
It’s critical to research your online audience’s behavioural patterns while using social media for sales. In a strategy known as social listening, channel your inner Jane Goodall and monitor your prospects online.
Social listening can be utilised to gain useful customer information and to help with sales mapping. Using a range of technologies that make social monitoring a breeze, you can track real-time conversations about products and services, rivals, and industry trends on social media. Preferred apps are TweetDeck and HubSpot.
It’s critical to comprehend when choosing an ideal target for a sales pitch.
Tip Five: Connect with Your Social Media Followers Regularly
It’s critical to participate frequently once you (and your education sales staff) have your social channels up and running. Keep an eye on your notifications and try to answer within two business days or less. The propose automating your community management because, as previously stated, a genuine answer is priceless. A bot may be identified from a mile away.
Get Involved in Follow-Up Social Outreach
While closing agreements takes a lot of effort, following up with customers can lead to repeat business, upsells, and referrals. Remember that using social media to increase education sales is a multi-step process.
Engage with existing consumers on social media to stay in touch. Another proven technique to propagate your message via word-of-mouth is to give away prizes to repeat customers. Finally, recognising and appreciating your customers’ achievements will build your bonds and promote the value of your brand.
Social media platforms may be made into the ultimate nurturing tool for closing deals and building connections. When followers are properly targeted, they become more than just admirers — they become consumers.
Begin to use social media to increase educational sales!
Are you ready to put these social media tips for education sales to the test?
There are several applications for social media in the classroom and education marketing, education sales and it’s time to make use of them!
Check out our Edtech Market Trends Blog: https://sabpaisa.in/edtech-market-trends-in-2021-to-benefit-from/