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Nine steps to develop a B2B blog

Blogging your way to boost business growth

What was your feeling when you wrote your first ever blog? What was the most challenging part of writing a blog? Was it research or the articulation of ideas? It depends on the type of blog you intend to pen down.

Blogs topics involve travel, food, hobbies, technology, etc. At present, businesses are capitalizing on blogs to reach their niche audience. Interestingly, B2B companies are turning to blogs to enhance their market reach.

What are the ingredients of a successful business blog? Topic, idea structuring, formatting and SEO guidelines play a crucial role in boosting the popularity of business content.

b2b blogs
Craft a successful blog for your B2B business.

In the course of this blog, learn to craft a blog to suit your business and audience.

1. Blog topic selection

This is the first step in the creation of a business blog. The topic selection happens by keeping in mind the domain and the niche audience. In doing so, keep a track of trending blogs in your domain. By taking a cue from the topic, one can come out with topic ideas.

For example, a topic on ‘Ten must-read books for any entrepreneur’, multiple ideas are derived like:

  • List-based: Twelve must-read books for any entrepreneur
  • Keyword ‘entrepreneur’ based: Ten must-read books for any non-entrepreneur’

2. Topic research

Topic research is the second crucial step in blogging. In other words, topic research involves finding the right content for your blog. One needs to keep in mind the dimensions of the content. The more the dimensions, the more innovative and interesting the blog becomes. For example, a blog on starting a business covers dimensions of finance, administrative approvals, business laws, etc.

Hence, the more informative and innovative the content is, the more will be the backlinks and referring domains for your business. Further, more backlinks result in a gradual increase in your potential client base.

3. Introduction

The first impression matters a lot. Hence, blog introduction is the best way to make a first impression. While penning down the first paragraph, the gist of your content should be clearly visible. The basic idea must be expressed in a simple yet lucid manner. Also, make sure that the focus keyword of your blog is prominently seen, to comply with the SEO standards.

4. Content organization

Content organization is the most challenging part of writing a blog. The technique to arrange the content of the blog involves brainstorming ideas into numerous headings and subheadings. The transition to the ideas needs to be smooth with appropriate use of transition words. Also, indented paragraphs provide more clarity to the ideas being expressed. Further, the use of lists for summarising the blogs makes it more readable.

5. Innovative ideas

Innovation is a must for your blog to stand out. How to bring innovation into your content? A thoughtful quote at the beginning or end of the blog adds more value. Secondly, incorporate graphic pictures to make your message loud and clear. Thirdly, try out funny GIFs and Memes to make mundane business topics interesting.

On the whole, make sure to think out of the box to make your content appealing to your audience.

6. Language check

A blog with unpleasant grammar is a turnoff for any business deal. In other words, grammar forms the basic benchmark for any content. Make sure that you use a tool to keep your grammar in check. Some of the common tools/editors for grammar check are Grammarly, text metrics, WordPress, etc.

7. SEO formatting

Search Engine Optimization refers to the optimization of your blog according to google search rankings. It keeps in check the right use of images, alt texts, captions, heading visibility, etc. Also, ensure that the focus keyword use happens an adequate number of times. This enhances the search process involving the keyword. As a result, the probability of your content being searched online goes high.

8. Blog publishing

Once you have finished your blog optimization, it is time to publish it. Based on the size of the business and budgetary requirements, there are a number of publishing platforms. The best-known publishing platforms are, Blogger, Tumblr, Gator, etc.

9. Blog promotion

It involves the use of different media platforms to promote your blog. Some of the well-known media platforms are Facebook, Twitter, LinkedIn, Instagram, etc. Also, ensure that you add the relevant hashtags and tags to enhance your post visibility and outreach.


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YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:

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