If you’re interested in learning how email marketing for logistics can help your company grow revenue, bookings, and marketing efforts, you’ve come to the right spot.
There are several ways to communicate with your audience today, including social media, targeted marketing, and direct calls. However, data and historical experience demonstrate that email is the most efficient, cost-effective, and action-oriented of all the options available. According to a survey, email is used by more than half of the world’s population. In 2020, there will be 4.0 billion email subscribers, with that figure predicted to rise to 4.4 billion by the end of 2024.
All businesses contact your target audience – E-Commerce companies, warehouses, and logistics partners – via email. So being in their inbox, where your content/information/updates will receive the most attention, is the best method to stay on top of their minds.
Email marketing for logistics can be acted on instantly in a business context by passing them to the appropriate person leading the company area, clicking on links to learn more, or visiting your website and making a direct booking if the offer in your email was so attractive.
What are the steps for Email Marketing for Logistics?
These are the top 5 tips for email marketing for logistics companies. Each of these should be simple to accomplish if you choose the correct email marketing software and goals.
1. Set up an email automation system
According to a survey in 2019, 65% of marketers say that employing automation has helped them uncover more quality leads than when they didn’t.
The most effective way to use email marketing for logistics is to automate it. Marketers can use automation to send the right emails with the right message to the right people at the right time. You may send emails based on a timetable, trigger, or user behavior; all without having to manually intervene. The process will be carried out by your email marketing program.
For example, if a new user registers on your website (user behavior), an email is sent to him confirming their registration and providing information on how they may learn more, as well as your social media channels (automation email).
To accomplish so, though, you’ll require email marketing platforms.
2. Create audience segments for targeted messaging
Segmentation is the process of categorising your audience into groups depending on their preferences, geography, and type of business.
In comparison to non-segmented advertising, segmented campaigns receive 14.37% more opens and 64.78% more clicks.
In email marketing for logistics, you will be able to develop highly concentrated content, offers, and information for their campaigns after you have a good understanding of the type of audience.
Subscribers will appreciate that your content is relevant to them, which will enhance engagement. It will also assist your audience in making faster judgments because you will be sending them exactly what they desire.
For example, get a list of all contacts who have registered (list), made a profile (tag), shared on LinkedIn (tag), and started a Shipping with Shopify campaign.
You’ll know that these folks are interested in shipping from their Shopify store once you’ve created this segment, so you can give them discounts and offers linked to that.
People will begin to unsubscribe rapidly if you do not segment your audience. Your efforts will be reduced to nil as a result of this. As a result, be sure that the email marketing software you purchase has segmentation capabilities.
3. Send updates in bulk through email
It may seem contradictory to have just discussed segmentation and now offer mass emails (bulk emails are emails sent to a large group of recipients or all contacts in your list at once).
However, keep in mind that there may be times when you need to send emails to your entire list for email marketing for logistics. For example, anytime a corporate update or a new feature is announced, everyone wants to know about it. Bulk emails will be used if you plan to incorporate a newsletter into your email marketing strategies.
People on your contact list all have one thing in common: they’ve discovered your business and are interested in hearing about new content, deals, and updates.
It made sense to distribute it to all of their subscribers when they needed to alert them about FedX PAN India and changed pricing.
Choose an email marketing program that allows you to send unlimited emails and only charges you based on the number of subscribers if your email marketing strategy is focused on bulk emails.
If you choose the one that has a limit on the number of emails you can send or pushes you to go with a higher-priced plan because you need more emails, even if you only use the basic features, your bulk email approach may become costly as you scale up.
4. Use key metrics to track performance
You own not only the list and content but also the data and insights, making email marketing for logistics one of the most measurable forms of marketing.
The following metrics should be monitored:
- List growth is the number of persons who are added to the list each week or month. This will provide information on which acquisition channels are active.
- Unsubscribe rate: the percentage of people that opt-out following each campaign.
- The number of persons who opened your emails is known as the open rate.
- How many people clicked on the links you shared out of all the people who opened your emails? click-to-open rate: How many people clicked on the links you shared out of all the people who opened your emails?
This will reveal which kind of emails generate the most engagement and why people unsubscribe. This way, you’ll be able to track down your most promising prospects and learn more about their specific needs, allowing you to deliver the most value possible.
5. Send mobile-friendly emails
According to a HubSpot study, 35% of business professionals check their emails on their mobile devices.
This means that your email should be accessible, navigable, and clickable on mobile devices. A poor mobile experience caused 52 percent of users less likely to engage with a company.
However, if you follow a few recommendations, you can give a pleasant user experience with your mobile devices:
Keep your subject lines to a minimum.
Make CTAs stand out by making them large enough to be clicked with the thumb.
For mobile, adjust the font and readability.
If you don’t want to spend time nitpicking all of these details, simply choose a responsive email template (adjusting according to the device on which email is opened). You should be set to go once you’ve entered your content, graphics, and CTA.
What is the best way to get started with email marketing for marketing?
Now that you have a better understanding of how email marketing might benefit your company, it’s time to act – and adopt email marketing for logistics. Sign up for an email marketing for logistics software and begin testing it as soon as possible.
Check to see if it has all of the capabilities you’ll need to implement the key tactics we discussed before. Send a test campaign to show how simple it is to use. Calculate how many emails you’ll send, how your subscriber base will expand, and whether it’ll fit into your budget.
If you’re looking for software that’s inexpensive, easy to use, and has all of the capabilities you’ll need to succeed in email marketing.
Read about the tips for Logistics Startup: https://sabpaisa.in/logistics-startups-in-india/