What is the concept of E-Commerce Advertising?
The placement of paid material on any online or offline property is known as E-Commerce ads. Websites, search engines, social media networks, podcasts, newsletters, and other collaborative online properties including chat and instant messaging are examples of online properties.
Traditional types of advertisement such as television ads, radio commercials, out-of-home advertising (such as billboards), direct mail promotions, and more are examples of offline assets.
The paid media allows you to communicate with people who may or may not be familiar with your company or goods.
Though an optimized E-Commerce Ads SEO strategy is essential to a successful marketing strategy, your SEO efforts can not be enough to generate meaningful results individually. Increase site traffic, click-through rate, and (best of all) conversions by supplementing your SEO efforts with E-Commerce ads.
We’ll break down the following platforms in this guide:
1. E-Commerce Advertising with Google
Google Shopping Ads are advertisements that appear on the Google search engine.
As users search for particular items, Google Shopping advertisements appear at the top of the Search Engine Results Pages (SERPs). They have a more visual format, with a picture and name of your product, as well as the price, the name of your shop, and other useful product details.
Since Google Shopping ads have a good visual representation of your product, customers aren’t obligated to click on it just to learn more about it. These advertisements assist in the conversion of more high-intent visitors and the generation of more eligible leads for your website.
Additionally, these ads help to expand your store’s visibility on Search Engine Results Pages (SERPs) and improve your reach with customers. Several of your ads can appear on a user’s SERP simultaneously, along with a text ad.
- Text Ads from Google.
When we perform a Google search, we see many Google Text advertising. Text advertisements are used by marketers to advertise their brands, messages, or goods.
Google presents these advertisements in the same way as it presents organic search results. The only difference is that it’s labelled as an “Ad” to indicate that the links are paid advertisements.
Text ads are simple to create since they only require copy and links to web pages or landing pages. Your viewer will see your ads regardless of the platform they’re using thanks to a smooth transition between desktop and mobile.
- Google Display Ads.
Display advertisements are usually image-based and appear on web pages rather than SERPs in the Google Display Network (GDN). Brand recognition is aided by the visual appeal of display advertising. Advertisers profit because their advertising is available to a large volume of their target audience, even though they aren’t looking, and website owners benefit because they are paying per click or impression on the ad.
Include these key components in your show advertising to transform these experiences into engagements:
- The logo of the company.
- Your offering’s image or visual representation.
- A distinct value proposition.
- CTA OR Call To Action is a phrase, used to encourage people to take action.
- Keep your copy colour, buttons, and logos consistent with your brand’s branding so users can easily recognize the ad as yours.
General Display Ads.
- Dynamic Search Ads.
According to Google, 16 per cent of daily searches are ones that the company has never seen before. They keep your promotions updated with your offerings and what consumers are looking for right now. They also don’t take much time or effort to set up, so you can build your campaign in one sitting.
Dynamic Search ads appear on SERPs and are suitable for generating traffic from non-keyword searches.
- Retargeting Ads.
Have you ever looked at a product online but didn’t buy it after seeing advertisements for it on several websites? Retargeting is an E-Commerce advertising technique that helps marketers nurture website visitors and direct them back to your site.
Retargeting ads are 76 per cent more likely than normal display ads to generate clicks. Using these hyper-targeted retargeting ads, you will get your advertising before the right people at the right time. Your advertisements reach out to potential customers and hold your brand and goods in front of them even after they leave your platform. Retargeting advertisements are an excellent way to drive shoppers from the consideration to the purchase level.
2. E-Commerce Advertising With Gmail
Gmail Ads are interactive and appear in your inbox’s “Promotions” and “Social” tabs. To promote interaction, use photographs, video, or embedded ways to reach out to customers in a more personalized way.
E-Commerce advertisements appear in their shortened versions, similar to how you see a preview of an email before you open it. When users click on the ad, they will be given two choices. The ad will either grow to the size of an email or the user will be led to a landing page for the advertisement. If the ad expands, users can save it and even forward it to another person, much like an email.
Use Google’s ability to run remarketing advertising for individual companies inside Gmail campaigns to your advantage. You can hit particular markets using several targeting strategies, in addition, to retargeting:
- Affinity Audiences.
- Intent Audiences with a Purpose.
- Targeting is automated.
- Customers are a good match.
- Statistics on the population.
- Audiences that are now in the market.
- Life’s Happenings.
Google provides you with a variety of innovative choices. Your choice will be determined by your advertising goals, and we appreciate the variety of choices available.
3. E-Commerce Advertising With Facebook
Did you know that the most popular platform for social marketers is Facebook? The following are their features:
- Story Ads.
Story advertisements are extremely successful because they correspond to how people use their phones. According to Facebook, people keep their phones vertically 90% of the time. Story ads are designed to fill the entire screen, allowing users to easily enjoy a picture or video advertising.
- Photo Ads.
Advertisements with photos are the most basic forms of rich media ads on Facebook. To avoid cropping, make sure your files are 1080p x 1080p. Remember the colours of Facebook, blue and white, and use contrasting colours to make the ad stand out in the newsfeed.
We strongly advise you to use crisp, high-quality photos in your advertising. If you’re using product photography in your Facebook Picture Ads, try to include photos of happy customers using your product to help shoppers interact emotionally with your brand.
- Video Ads.
Explainers, product samples, how-tos, and testimonials are the four most popular forms of video. They are, undoubtedly, more interesting than static posts. Through using video advertising, you can engage the audience and get them to respond quickly. While you can post videos up to 241 minutes long on Facebook, we suggest keeping your video advertising as short as possible.
- Carousel Ads.
Advertisers have seen a 30-50 per cent lower cost per conversion and a 20-30 per cent lower cost per click since the launch of Carousel advertising, according to Facebook. Carousel advertising might be the right format for your company if you’re on a tight budget.
- Collection Ads.
Show a selection of four or more items using Facebook Collection advertising. Allow your audience to see them all in one place, and use simple CTAs that lead to product pages to guide them down the road to purchase.
- Instant Experience Ads.
Facebook offers instant experience advertising, which enables customers to engage with your brand in full-screen mode with just one click. It aids marketers in capturing consumers’ interest and sharing high-quality content. This real-time experience works in tandem with the other ad formats listed above.
These ad formats are mobile-friendly and built to arouse interest or curiosity in your audience. E-Commerce brands can show off appealing videos and photos in a single ad, or allow their customers to swipe through carousels, tilt to pan, or explore images with tagged items.
4. E-Commerce Advertising With Instagram
Instagram has the second-highest Return On Investment (ROI) among marketers. Instagram, like Facebook, provides:
- Ads that tell a story.
- Ads with images.
- Advertisements in video format.
- Advertisements on a carousel.
- Advertisements for collection.
Instagram also has three other ad formats that are exclusive to the site. You may use them to promote your E-Commerce store or goods in the following ways:
- Explore Ads.
Instagram users can access content outside of the accounts they follow by scrolling through the “Explore” tab. Advertise in the “Explore” segment to make your brand interesting and trendy and to get your message in front of people looking for something different.
- IGTV Ads.
Mobile video accounts for 78 per cent of overall mobile data traffic, according to Instagram. IGTV commercials, like Story ads, are mobile-first, which means they’re made to suit the way most people use their phones: vertically and in full-screen mode. Follow the IGTV video upload guidelines for better results.
- Instagram Shopping Ads.
Businesses may use Instagram Shopping ads to tag items directly on images, making it easier for people to buy right away. Through these advertisements, with their “Shop Now” call-to-action, people are directed straight to the buying path, resulting in a seamless sales experience.
With Instagram Shopping Ads, you can offer users a seamless shopping experience by allowing them to shop directly from your Instagram account. When people see a product they like in an ad, they can go to the product page and read more about it or buy it with a single click of a button.
As you begin your advertisement journey through the paid media, we hope that these E-Commerce Advertising insights will assist you in the scope, brand recognition, and (most importantly) conversions. To attract different customer personas and increase online sales, remember to reflect your brand’s personality in your E-Commerce Advertisements.
For E-commerce marketing tips do read – https://sabpaisa.in/tips-for-creating-an-ecommerce-marketing-strategy/