B2B Social Media Strategies have played a vital role in building any B2B firm. B2B companies show that any business can succeed on social media. Why? As they’ve made a boring niche industry into a social media playground.
Many B2B organizations with significant social media presences, such as IBM, Google, HubSpot, and others, are so excellent at sharing material that engages and expands their audience that they don’t seem to mind continuously marketing their products or services.
To be successful on social media, a B2B company’s content must strike a balance between being engaging and not disrupting its audience’s experience. To truly benefit from social media, these businesses must figure out what their audience wants to see.
B2B companies have changed the face of social media branding. You may want to take a look at the best marketing strategies that can revolutionize your company.
10 B2B Social Media Strategies
Consider the following B2B Social Media Strategies to engage and attract your audience:-
1. SMART Goals
The first amongst B2B Social Media Strategies is a social media strategy, like any other marketing channel, needs goals to be successful. Setting specific, measurable KPIs for your company’s social media will help you track future success.
To set KPIs, you must first define success for your brand. Are you using social media to acquire customers? Do you want to expand your company’s blog’s reach? Determines which metrics to track.
Metrics like clicks and conversions matter if your company is seeking new customers. Engagement, reach, and impressions are crucial for brand awareness.
An example of a SMART goal for a company just getting started on social media is:
Brand awareness on social media: Post regularly on Twitter, Instagram, LinkedIn, and Facebook to raise your company’s brand awareness. Double your Twitter posts to four per day, Instagram posts to daily, and LinkedIn and Facebook posts to weekly.
Measurable: Our goal is a 4% increase in overall engagement.
Relevant: Increasing engagement rate raises brand awareness and generates more leads for sales.
Deadline: End of the month.
SMART Goal: By the end of the month, the average engagement rate on social media will be up 4% due to more frequent posting and thoughtful copy.
2. Watch Out for Rivals
The second amongst B2B Social Media Strategies, social media allows you to see your competitor’s marketing strategy. Keeping tabs on competitors is part of the job for larger firms. You can use their successful campaigns as inspiration if their target audience is similar to yours.
Keeping an eye on your competitors on social media isn’t about stealing their ideas. Being in the same industry will lead to the audience and interest crossover. If your competitor isn’t responding to trending news, then maybe your brand should. Looking for these opportunities will set you apart.
3. Post Unique Content
The third B2B Social Media Strategies involves the fact that many businesses build their social media presence by curating content from other sources. Your audience can tell between content that is original and creative and content that is simply posted to show you were active on the platform that day.
If you’re struggling to create new content every day, it’s okay to scale back. Check out these content marketing tips that are sure to change the way you look at marketing. If you don’t have time to post on every platform, focus on the ones with the most engagement.
The fourth among B2B Social Media Strategies is when a social media platform introduces a new feature, it adds a new medium to test with your audience.
The use of multimedia formats specific to each channel is demonstrated by Instagram Stories, Twitter polls, and LinkedIn documents.
Adding multimedia content to your social media channels adds interest and helps you gain audience attention.
Imagine scrolling through Twitter and only seeing text-based posts. Twitter is addictive because each Tweet is unique. A meme, a poll, a video, a photo collage, and a gif can all be found in ten seconds. Likewise, for your brand’s feed.
5. Showcase Your Team
B2B Social Media Strategies says many B2B companies do a great job of highlighting their employees, allowing the audience to connect with the brand. People are the heart of any business, whether you sell computers to businesses or open a neighborhood restaurant.
Employer branding is also a benefit of highlighting employees. Employer branding increases employee advocacy by allowing them to talk about their workplace. Find more marketing tips here.
Showing off your team may also increase engagement. Instead of a product photo, you could post a photo of the 20 people who created it, which would be shared with their networks.
6. Create a Distinct Brand Voice
It’s easy to demonstrate your brand voice when your company blogs, edits pillar pages, or posts on social media. Customers should be able to recognize your brand voice, just like they can recognize your logo.
Every piece of social media content should reflect your brand’s voice. This is the next among B2B Social Media Strategies.
Copywriters often use emoticons and tone to convey emotion and tone. Having a distinct brand voice allows you to stand out in a crowded market. These are some of the best strategies for branding.
7. Offer Help
Nothing is more disappointing when developing B2B Social Media Strategies than tweeting a brand and getting no response. Even if you don’t have the time or money to set up a support-only Twitter account, keeping an eye out for these concerns and responding swiftly will help rebuild your client connection and demonstrate your concern to potential consumers.
8. Be Consistent
Consistency is one of the hardest aspects of B2B Social Media Strategies. Posting to every channel every day takes time, effort, and planning. Instead of posting every day, spend time creating smart content that adds to your audience’s feeds. Less spam than five quick blog links with just the article title as a copy.
9. Experiment with Posts and Content
This is the next step after you’ve established a regular posting schedule and want to dig deeper into audience insights. While there are always best practices for when and what to post on social media, every audience is unique, so you’ll need to experiment to find what works best for your business.
You can do endless experiments with your channels. Here are some ideas:
- Use questions and data to evaluate which ones engage your audience.
- Change link placements to see whether users click more.
- Emojis to boost interaction.
- Post more or less often.
- Compare video and still image performance.
- Target your audience by segmenting them.
- Replying to posts more often may boost your following count.
- It’s how you create your own best practices, which will always be different than industry standards.
10. Create Conversations
Social media was created to help people connect. Brands have been in the space for a while, but that sentiment hasn’t changed. It’s disruptive, and nobody wants to interact with a post that disrupts their social feed. It’s important to engage in conversations that your target audience is interested in having, even if they don’t directly relate to your product.
These social media strategies work for a variety of target audiences, so why not try them out on your own?
Check out our Blog on the biggest differences between Consumer and Business Markets here.