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Best 7 Proven Marketing Strategies for Edtech Companies

Best 7 Proven Marketing Strategies for Edtech Companies

Edtech Marketing Strategies are the need of the hour for Edtech Companies due to the ongoing changes. Across the country, schools, educational institutes, and Edtech Companies are preparing for the “new normal” in education. Recognizing the health risk posed by overcrowding in classrooms, schools and educational institutions are looking at how digital education and interactive learning may expand and be made more accessible in the face of the global health issue.

Given the current situation, many people see Edtech Companies’ enormous potential, especially when it promises commercial sustainability. Regardless of the winds at Edtech Companies’ back, you’ll need a well-defined go-to-market plan to thrive. 

Here are 7 Edtech Marketing Strategies to Consider:-

Edtech marketing Strategy

Edtech Marketing Strategies

1. Focus on Search Engine Optimization (SEO)

Education institutions and schools will actively seek out additional materials related to structuring online classes, platforms to employ, and Edtech Companies that may assist in providing the solutions they require. Technology has had a significant impact on how these decision-makers find answers, and it may also have a significant impact on how you maximize your marketing efforts. As a result, Edtech Companies must focus on SEO operations is critical if you want to be noticed by decision-makers. There are several levels of search engine optimization depending on your objectives. If a website is correctly optimized for search engines, it will rank better for specific keywords in Google and other search engines. Keyword research, website optimization, and content optimization are all things that need to be optimized and worked on when it comes to search engine optimization for Edtech Companies.

2. Email Marketing

Email marketing is the most tried-and-true digital marketing strategy. The effectiveness of email marketing in the Edtech Companies beats its efficacy in other verticals when compared to other industries. When emails are personalized to the interests and problems of the receivers, engagement and response rates rise.

As a result, you should devote time and effort to learning about the various decision-makers you’re targeting, as well as the major challenges you’re addressing for them, and segmenting your lists appropriately to provide the correct material to the right people. With an Email Service Provider (ESP) like Mailchimp or more advanced systems like Marketo or Pardot, you can automate email marketing by managing email creation and delivery, list segmentation, and lead generation forms. These solutions will also provide in-depth information on email marketing performance. To avoid being penalized for spamming users, you must ensure that all email marketing rules are fulfilled. To reduce bounce rates, make sure the Edtech Company email list you’re using is accurate.

3. Tailor Your Message to the Problem that Your Product Solves

Edtech Companies startups must avoid three major marketing errors. The failure to adopt a solution-oriented marketing approach is perhaps the most widespread. It’s nice to have a catchy name and a professional-looking website. However, many Edtech Companies are losing sight of how their technology solves a problem. It’s especially vital to avoid using ambiguous terminology or buzzwords. Educators aren’t told how a “cloud-based collaborative learning platform” adds value to technology. Take a moment to consider if a stranger at a party, or even better, a child, would comprehend what you’re presenting and why it’s important.

4. Marketing with Video

Video is a versatile and interesting content type that not only attracts attention but also makes it simple to share across multiple platforms. You should consider video marketing if you want to take your Edtech Company’s marketing to the next level. Video traffic accounts for 69% of all Internet traffic worldwide. For your Edtech, you can demonstrate how students and teachers use your online classroom and meeting platform if you have one. Video testimonials can also be promoted and hosted on your website. For Edtech, you must, however, exercise caution when deciding whether to use YouTube or a private video hosting platform. Although YouTube marketing videos are frequently interrupted by other promotional videos that play initially and halfway, it has 2 billion monthly viewers. Custom video hosting systems like Wistia, while generally expensive, provide deeper insights into user activity, can link with your ESP, and even have lead generation gates.

5. Use of Social Media

The simplest approach to promote your Edtech Companies solution is through social media networks. You can try promotions through different groups that comprise the correct audience to sell your solution to and publish about it on your feed or solution websites. However, don’t abuse this strategy or you’ll be kicked off the groups. Hootsuite, a social media management tool, can make creating and publishing content on social media networks much easier to manage. This will be of great help for your Edtech Company.

Read here on how to use Social Media for more sales in your Edtech:

6. Pay Per Click (PPC) Advertising

If your website isn’t generating enough leads naturally, you’ll have to spend money on a PPC digital advertising campaign. There are various PPC marketing companies, with Google Adwords being the most popular. To create leads on your Edtech Company, a daily budget can be specified and numerous promotional parameters optimized. When producing your adverts for Edtech, keep in mind the type of visitors you want to attract. The timing and location of ad placement are also important.

7. Buyer Journey Mapping

In comparison to other industries, the Edtech industry’s buying cycle is often lengthier and involves more decision-makers. As a result, it’s critical to map out your buyer’s journey and nurture them along the sales funnel. For your Edtech, while sketching out your buyer’s journey might be time-consuming, it’s an important part of any demand generation plan. You may work together with your team to figure out where your Edtech Company clients are entering your funnel, what the critical triggers are for moving them along it, and where the leaking holes need to be closed by working together.

The steps to buyer journey mapping are as follows:

Towards the Top of the Funnel:

For Your Edtech Company, in the Awareness Stage, research and write down what your buyer personas are looking for. In this step, brainstorm content ideas for buyer personas. Determine the most appropriate content format based on the resources at your disposal.

In the consideration stage, create content concepts for buyer personas.

Middle of the Funnel:

In the Decision Stage, outline what your buyer personas are looking for, and create content concepts for buyer personas on your Edtech.

Bottom of the Funnel:

For your Edtech Company, describe what your buyer personas want throughout the Customer Stage.

Also, in the Customer Stage, brainstorm content ideas for buyer personas.

Check out a Video Marketing Guide here


Even though there are numerous issues to be addressed, Edtech Companies is one of the few businesses that have a direct and major impact on everyone’s lives as they grow up. Edtech Companies can overcome the “fragmentation barrier” by taking the correct approach and gaining buy-in from the appropriate people at the appropriate time.

Use these Edtech marketing strategies and your Edtech Company will bring out noteworthy changes and profits.

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