When a new product or service is available, the work isn’t finished; it still has to be advertised and promoted. If you don’t properly promote your most innovative product or service, it’s likely to be neglected or even cost you money. In light of the pandemic’s effect on many businesses, we decided it would be a good idea to help you out in this way.
You may be spoiled for choice when it comes to promoting a new product or service for your business. It’s hard to know where to begin and which promotional strategies are most effective. Be informed of the different low-cost advertising options that are available to you as a business owner.
When looking to Promote your Products and Services Locally.
Examine the 12 approaches listed below to find which ones make the most sense for your company when looking to Promote your Products and Services Locally:
1. Provide a sneak peek to loyal clients
You need to market your product in a way that attracts loyal clients since they will not only buy your product but will tell all their friends about it as well. Using a pre-launch party, online tour, preview, or demo, a private or virtual pre-launch party, or online demo can help you achieve this goal. You can also try out the offering and provide feedback if you would like. You can use these unique offers not only to engage your customers but also to demonstrate how important they are to you-and engagement and loyalty are essential components of any successful growth marketing plan.
2. Make use of a limited-time promotion
When looking to promote your products and services locally, rather than simply introducing your new product or service, you might offer it as part of a limited-time offer.
This offer can come in a variety of forms, including:
- Reduced pricing.
- A bundle or package with a discounted fee.
- Collaborative marketing with a complementary business.
- Purchase includes a voucher or discount.
- Coupons offer a free item for every purchase.
- If you have a loyalty program, double the points.
- Every referrer receives a gift.
Be clear that promotion will not last forever, whatever you’re running. Those who have limited purchasing power, whether because of time constraints or inventory constraints, feel more pressure to buy.
3. Utilise google my business
With a Google My Business account, you can market your new services and products in many different ways. The first is through posts on Google My Business. Navigate to the Posts tab in your Google My Business (GMB) dashboard. You can then make an “Offer” or a “What’s new” post from there.
If you’re only announcing a new product or service, a “What’s new” post can suffice. Remember that Google My Business posts are only valid for seven days, so you’ll have to repost. If you’re conducting a special introductory discount, though, an “Offer” article is ideal because you may define a duration. To market your business, the most successfully, include an image and a call to action, regardless of the post type you employ.
You can also advertise your new product/service by adding it as a new item to your GMB dashboard’s Products/Services tab and uploading photographs of it to your Business Profile via the Photos tab.
If appropriate, you might also wish to add some FAQs about the new product or service to your Google My Business Account’s Q&A area.
To get the most out of this promotion approach, do the following:
- Make sure your Google listing includes all four areas listed above (Posts, Photos, Products & Services, and Q&A).
- Double-check that your Google listing is optimized for maximum exposure.
- For photo sizes, consult Google’s rules.
4. Hold a social media competition
It is easy and fun to engage customers through social media contests, while also creating new fans/followers and prospects for your company. Facebook contests generate 34% new consumers on average every campaign, which is a terrific approach to compensate for the platform’s poor organic reach.
You could offer your contest winners the chance to try your new product for free or at a discounted price as part of your positioning strategy. Make sure the content is promoted throughout all of your marketing channels, not just the social network where the main campaign is being done.
This applies to your other social media accounts, your website, email newsletters, and even sponsored advertisements.
Increased involvement with your social media account will likely drive more traffic to your website, put your business in front of new clients, and provide a pleasant way to connect with your audience, in addition to generating more excitement and purchasers for your new offering.
5. Get the word out via email
Did you know that 82% of customers open business emails, and 76% of email subscribers have made a purchase as a result of an email marketing message? Sending emails is an effective way to announce a new product or service. Additionally, it can be a great way to get people to sign up for your newsletter from the get-go.
When looking to promote your products and services locally, you can send out an email campaign promoting this new offering—perhaps as a series of emails leading up to the launch date. Alternatively, you might make it the emphasis of your next email newsletter. This email might be sent to your entire list, or it could be a subscriber- or customer-only offer.
A few email marketing pointers:
- Emphasize the new product’s benefit/ultimate value rather than its characteristics in the subject line.
- Let the offer be on the subject line.
- Use preheader content to boost open rates even further.
6. Compose blogs
During the promotion of your new product or service, you may not have a landing page. Even though you are adding a new service, it may be simply an enhancement to an existing platform or account. You may not be focusing on acquiring new customers here, but rather on re-engaging existing customers.
Email or post the link to your blog via social media. You can include all of the features, benefits, and details needed to support your landing page in a blog post about a newly released item. Even if you have a landing page, a blog post is still a terrific way to spread the word about your new product, and it gives you plenty of opportunities to link to it.
7. Host events
Events not only get customers excited about your new products or services, but they also allow new prospects to interact with you or other workers of your company, this is a great way to convert them into customers. For salons, fitness centers, yoga studios, spas, and retail stores, events don’t have to be elaborate or well-organized; something as basic as an open house or an information session would suffice. If your company shares space with other local shops, you can collaborate to hold a sidewalk sale or an outside open house to attract even more customers.
With the pandemic still going on, virtual events are an effective tool for promotion.
You could do one of the following:
- Host a Facebook Live session to demonstrate the product and showcase its features.
- Hold a live or taped Q&A session about the product.
- During the event, organize a panel discussion with an influencer who knows about your new product or service, and promises to reveal the new offering at the end.
- A virtual, customer-only training session for a new Salesforce Version.
8. Make a complimentary upgrade available
Provide an upgrade to try out your new service if your company is service-oriented rather than product-oriented. Examples include salons, spas, fitness centers, and consulting firms. At your spa, are you offering a new type of facial and massage? Upgrades for current customers should be provided for free (but with some limitations) so that they can evaluate the new service. Do you want to broaden the scope of your agency’s PPC offerings? The new service can be added to an existing customer’s plan at no additional charge. Another option is to offer free shipping for a limited period of time on your new products.
9. Allow for trade-ins
Upgrade of older products may be eligible for a trade-in program. With a token or credit that the consumer already owns, they are more likely to purchase a new product, so trade-in incentives could be beneficial (in this case, the existing product). Additionally, your trade-in items can be resold or repurposed for future giveaways (if they are still in good condition).
10. Make client testimonials public
One of the most effective ways to promote your new product or service is to let your consumers advertise it. You can then ask them to write an online review of the new service or contribute material for a testimonial if you use some of the previously suggested strategies (such as offering an upgrade or a free trial).
When it comes to distributing the goods to a larger audience, reviews and testimonials will be invaluable. After all, online reviews are trusted by 84% of consumers as much as personal recommendations.
11. Make a social media post
Notify your social media followers of your discounts. You can easily reach your target audience and have them share your content on social media. One can ask inquiries about the goods in the comment box. Your responses can be utilized to build an organic FAQ. You can also provide a link to a landing page or blog post with more information.
If you have a niche audience or a loyal following, you may want to use a personalized hashtag. As a result, customers may be more likely to use your personalized hashtag in their posts and images. And you know what that means: user-generated content to encourage more people to try your new service or product!
12. Advertise on facebook
Thanks to its 1 billion daily active users, Facebook advertising allows you to reach a large number of potential customers. Facebook advertising is valuable since the user profiles provide personally identifiable information that enables highly targeted audience targeting. Gender, age, location, interests, marital status, occupation, and other characteristics can all be considered. You can also choose your ad kind, budget, and campaign duration to fulfill your goals while staying within your budget.
Conclusion
It all depends on your target market’s chosen media and internet usage. Whatever you plan to accomplish, you should cross-promote and leverage many channels.
The more consistent and cohesive your message is, and the more your audience understands it, the more likely they are to interact with you. Use the following tactics to attain the results you want from your next new product or service.
