Do you have a hard time defining what comprises a solid fintech content marketing strategy?
There is so much contradictory information. It might be difficult to grasp how to best use content marketing tools, tactics, and strategies to help your organization. Not only that, but the sheer amount of labor required to develop a successful fintech content strategy is daunting.
It’s easy to create a content marketing strategy with a high ROI.
What exactly is a Fintech Content Marketing Strategy?
Content marketing combines sales and marketing by engaging potential consumers and moving them down the sales funnel with attractive content techniques. Your fintech content marketing strategy highlights your main audience segments’ unique selling points.
Through call-to-action touch-points, this strategy raises brand recognition and produces higher ROI. While 77% of businesses have a content marketing plan, only 9% say their plan is excellent. But why is this the case? What constitutes an effective fintech marketing strategy?
A solid fintech content marketing strategy employs data-driven insights to develop SMART (specific, measurable, attainable, relevant, and time-bound) objectives. These objectives are pertinent to your company’s and target audience’s specific needs.
Top 10 Fintech Content Marketing Strategies
Brands that implement a regular content marketing strategy see a 23% rise in revenue growth. Do you want to see this kind of growth in the fintech space?
This section will take you through the process of developing a solid, consistent fintech marketing strategy with a high ROI to support your fintech firm’s growth.
1. Understand your Distinct Value offer
Your unique value proposition (UVP) or unique selling point (USP) should drive your fintech marketing strategy for financial services firms, your UVP communicates to your customers the value you deliver, what you stand for, who you serve, and how you do it differently than your competitors.
Knowing your UVP intimately allows you to identify challenges in the fintech market and effectively express how you intend to solve them with your financial technology.
Knowing the problems you solve allows you to better target your specific fintech audience. You’ll find demand if you follow the challenges that your finance technology solves.
2. Make Customer Personas
Because 80 percent of businesses notice an increase in income when they tailor their content marketing initiatives, it’s prudent to know your target market inside and out. Analyze your current client base to identify your ideal target customer. The optimal company personas to target are your best existing clients.
Map the common behavioral trends among your existing customers and use that data to generate customer avatars.
3. Establish SMART Objectives
Every fintech marketer understands that SMART goals are essential for increasing content campaign success rates.
Indeed, marketers who set targets are 376 % more likely to be successful with their content initiatives.
Particular, measurable, attainable, relevant, and time-bound is an acronym for specific, measurable, achievable, relevant, and time-bound.Set targets based on specific critical performance indicators (KPIs). By doing so, you will be able to better focus your resources on content campaigns that are successful.
If your goal is to increase fintech lead creation, your key performance metric could be the number of new email subscribers over a six-month period. Your SMART objective could be to triple the number of email subscribers in six months.
4. Establish Fintech Content Marketing analytics
To achieve your SMART objectives, you must identify specific content marketing metrics that are relevant to the fintech business.
These benchmarks assist you in monitoring and measuring success from the start. This allows you to identify important engagement trends and pinpoint where content resources are being squandered.
5. Create a Budget
Set a budget for your fintech marketing plan from the start so you can track which efforts provide a high ROI and which drain financial resources. If you don’t keep track of your expenses, you’ll be astonished at how much it costs – many businesses claim that they need at least $10,000 each year to meet their objectives.
With over 60% of companies increasing their content marketing spending this year, it’s important to make sure you’re deploying your marketing efforts wisely.
Begin with a little budget and use quality content analytics tools to determine which campaigns return the best investment.
6. Investigate Fintech Content Marketing trends
Discover which sorts of content thrive on which platform and with which audience. Understanding how your target market consumes fintech information can assist you in developing tactics based on these trends.
Video marketing, for example, is an incredibly powerful content marketing approach for converting your audience, which is why 85% of organizations utilize it and 89% feel it provides exceptional ROI.
Discover which kind of video content financial technology users want and where they can find it, and you’ll be able to capitalize on this visibility for increased sales.
7. Put Together your Fintech Content Marketing Team
A comprehensive fintech content marketing plan is a lot to handle on your own. You are three times more likely to obtain a high ROI from your efforts if you have a robust content marketing staff. Find experts on your marketing team who are familiar with the tools and approaches for each content job.
Depending on the demands of your fintech company, consider hiring:
- A content writer
- An SEO manager
- A social media manager
- A graphic designer
- A video marketer
- An audio editor
8. Create your Strategic Content Marketing Initiatives
Content campaigns should be developed in accordance with your SMART objectives. Determine your target persona, their preferred content types, and the platforms they use.
Consistent branding can assist raise revenue by nearly 25% when it comes to content generation.
9. Schedule and Publish your Material
Make use of your content management systems to schedule your campaigns for regular distribution. After all, consistency is essential. Use analytics platforms to determine when you receive the greatest engagement and post at those times.
10. Track and Evaluate Engagement and Feedback
Data-driven content marketing insights, according to more than a third of marketers, are the most significant component of their marketing plan. Learn from your campaigns by utilizing your analytics platforms.
Measure how well you’ve met your content marketing objectives, track your investment return, and understand where resources are being spent most efficiently to create better ROI in the future.
Steps for using Content Marketing
Step 1: Create Incredible Content that Engages and Educates
The first stage in any excellent content marketing strategy is, of course, to create wonderful, shareable content.
Of course, blogging is a tried-and-true strategy – but you shouldn’t stop there.
Don’t limit yourself to blogs, as we say. Although well-written articles are vital, video marketing, infographics, and other visually engaging content approaches can acquire a lot of traction.
Step 2: Continue Creating and Promoting your Content
Consistency is essential for successful content marketing. Once you’ve determined which sorts of content are most popular with your target audience, make sure to produce more of them.
Produce more videos if your video marketing plan is working. Write more blogs if you notice that your blogs are generating a lot of attention and sharing.
Step 3: Streamline your Processes using Marketing Automation
You’ll be able to classify your leads into lists based on what they’ve downloaded, providing you a clear indication of their exact degrees of interest, with a variety of gated content on offer.
Some leads will be ready for a sales call based on the content they’ve visited, while others will need more nurturing, and yet others will be existing customers who have accessed extra information.
Without a system to manage all of these leads at all phases of the lead lifecycle, it’s easy to lose track of who’s who.
Now that you have a better knowledge of how to create a strong fintech content marketing plan, put it to use to increase ROI. As the need for digitally improved financial services develops, making it easier for potential clients to find you online is the name of the game, and a solid fintech content marketing plan can help you master it.
To conclude, using the strong fintech content marketing tactics discussed in this blog, you can build consumer trust, raise brand awareness, stimulate audience interaction, and enhance conversions.
For startups not doing social media marketing, you should check out: https://sabpaisa.in/top7-reasons-fintech-startup-should-focus-on-social-media-marketing/