Which E-Commerce marketing strategies are worthwhile investing your time and money in? If your online business is just getting started or has a sizable customer base, it’s critical to keep up with the latest E-Commerce marketing strategies, trends, and techniques. Building and launching an E-Commerce website is a significant accomplishment for your business. As a result, investing in an efficient website framework and E-Commerce marketing strategies is critical.
Pay attention to the 12 tips mentioned below if you want to learn about the best tried-and-true strategies for E-Commerce marketing as well as the newest techniques.
E-Commerce Marketing Strategies
1. Search Engine Optimization (SEO)
Crawlers will be able to find you if you make yourself visible. Sure, you’ve heard about the importance of SEO before, but a solid SEO strategy is more important than ever. It’s much more critical than simply optimising your homepage and about tab.
Make sure the meta descriptions and tags are optimised, that there is no copy, and that the page loads quickly on desktop and mobile. Not only will having SEO-optimized product pages delight your clients, but it will also delight search crawlers.
2. Email
As we previously stated, email is a compelling tool for E-Commerce store owners, especially email automation through the use of a Customer Relationship Management (CRM) system.
Send out exclusive offers and discounts, reward customers, and segment your contact list with smart lists so you can send personalised content to people at different stages of the customer journey.
3. Inbound Marketing
Effective E-Commerce marketing campaigns are made up of several smaller content projects that, while not very noteworthy individually, when combined, can produce something strong and moving.
Customers are also attracted to brands because of their content, so these strategies work. Customers like to see items that enable them to imagine themselves using them.
Examining the content through the prism of a sales funnel that attracts, converts, closes, and delights customers is a smart way to approach inbound marketing. You’ll need to create “micro-campaigns” to drive customers into this funnel at a faster rate (a series of small, ongoing activities that are part of a larger strategy).
4. Social Media
Social media is a form of communication that allows people to communicate vastly. Social media (particularly Instagram) can be a huge driver of E-Commerce sales and conversions if done correctly. As the channels have evolved, they’ve simply evolved into another digital storefront for your goods, with the ability to guide audiences to pre-loaded shopping carts.
Posting at least three times a day, engaging with followers (follow-backs, liking photos, feedback and responses), and personalising the shopping experience are all good E-Commerce social media strategies.
Here are a few pointers to help you get the most out of social media:
- Post the best possible quality material.
- Respond to comments and direct messages (DMs).
- Use shopping posts to guide visitors to your product pages.
- Run a contest.
- Streamline the purchasing process.
5. Influencers & Testimonials
Influencers and Testimonials are two things that come to mind when thinking about influencer marketing.
People trust and connect to their peers, that is why ratings, testimonials, and influencers have such a strong impact.
Customer testimonials can be used to promote goods to the rest of the world. Influencers will help you gain exposure to new markets by endorsing your brand on social media. Their endorsement of your products would have a major effect on their audience.
6. Search Engine Marketing (SEM)
Google Ads, Google Shopping, and Bing Ads are all examples of ad networks.
Nine times out of ten, your rivals are using paid search ads in some way. That’s because paid search ads target consumers when they’re almost making a purchase.
Paid search campaigns allow you to compete for top ad placements on Search Engine Result Pages (SERPs) such as Google and Bing. This allows companies to be the first to be noticed by consumers looking for their particular product or service.
7. Retargeting
Retargeting is the process of finding new ways to reach out to your target audience. What do you do now that you’ve attracted a potential customer to your website? Retargeting advertisements and emails will help them understand why they came there in the first place (politely).
We’ve all seen the commercials where you’re looking at a pair of shoes on a site and then see the same pair of shoes in a banner ad on the next website you go to, then on Facebook, and finally on Instagram. What’s going on here? A retargeting campaign is tracking your every move.
The good news is that you can apply the same principles to your company. Retargeting campaigns are possible on a variety of channels (think Facebook, Google Ads or HubSpot). The location of cookies (code) on individual pages on your website is crucial to the success of retargeting campaigns. Retargeting ad units use this information to monitor visitors to other websites and serve them advertisements with product information(s).
It’s also a good idea to use a “burn cookie” and checkout pages to ensure that current consumers aren’t shown ads for products they’ve already bought.
8. Landing Pages
Landing Pages are web pages that direct visitors to a specific destination.
This is a requirement! Sending visitors to a personalised landing page that offers more detail on the ad they clicked is often the best practice when using digital paid advertising.
People get confused if your ads take them to your whole website, so make sure your landing page is simple and straightforward, with a direct call to action that links back to the ad they saw.
9. After-Sale Email Follow-Up
Send a follow-up email to a customer who has ordered a product from your website and has opted to receive updates from you a few days after the product has been shipped to keep the discussion going.
After-sale follow-up allows you to gauge a customer’s potential interest in your product line and offerings, as well as demonstrate that you care for them beyond a one-time sale.
Request that they write a summary of your product or complete a survey so that you can continue to enhance the customer experience.
10. Notifications of Abandoned-Cart
Shopping carts are abandoned all the time for a variety of reasons, but that doesn’t mean you’ve lost a customer. A successful email campaign can mean the difference between losing a customer and making a sale.
Send emails to potential customers who leave your shopping cart or checkout process without completing a purchase to alert and entice them to return, or simply to assist them with any questions they may have.
11. Optimized Cart and Checkout
We can’t tell you how many times we’ve encountered a less-than-ideal shopping cart and checkout experience with a business owner who isn’t sure why their website isn’t generating revenue.
One of the easiest ways to lose a potential sale is to have a bad checkout experience.
Improve your E-Commerce marketing plan by making it as simple as possible for your customers.
- Displaying Shipping Costs – if possible, give free shipping.
- Offer ‘Guest Checkout’.
- There will be no unpleasant surprises during the checkout process (high tax etc.).
- Making sure it is mobile-friendly and loads easily.
- When anyone makes a purchase, you will automatically add them to your email list.
- Multiple payment gateways and all major credit-debit cards are available.
- There should be as few obstacles as possible.
12. Reviews
We already discussed how helpful product reviews can be, so let’s take a closer look at this strategy.
Reviews lend legitimacy to the goods while also allowing customers to express their concerns. Good reviews enable you to take advantage of User-Generated Content (UGC), while bad reviews can cause you to reconsider a product or purchase.
Another justification to allow product feedback is that Google loves them; integrations with Yotpo, Google My Business, Yelp and other review sites now show reviews in SERPs.
Use a Facebook Business Page to take your review strategy a step further and encourage your customers to share their product praises.
Conclusion
We covered many E-Commerce marketing strategies, tactics, tips, and techniques in this article, but don’t get discouraged! Remember:
- Goals and Key Performance Indicators (KPIs) are the backbones of the E-Commerce marketing strategy; know how to evaluate your campaign for further growth and progress while designing your marketing plan.
- Enable your store to be discovered by using social media and Search Engine Optimizations (SEO) best practices.
- It’s all about the customer: make things simple for them and ensure that they are satisfied with their purchase.
- Automation is your friend; use technology to help you with the heavy lifting.
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