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Banking as a Service- 5 Points to Better Understand BaaS

Banking as a service

With the influx of new fintech companies and players entering the market, this transformation has become unstoppable. BaaS (Banking as a Service) is yet another innovation enabling banks and fintech to collaborate. A number of changes are occurring in the financial services sector, which is resulting in new products, channels, partnerships, and opportunities. There’s no doubt that Banking as a Service plays a significant role here.

1. What is Banking as a Service?

Banking as a Service (BaaS) is a framework that enables fintech firms and other third-party organizations to connect directly with a bank’s system by using APIs. This allows organisations to build innovative financial services on top of the regulated infrastructure of a provider bank while keeping open banking services available.
The bank’s system communicates with your website and app through APIs and webhooks, enabling your customers to access banking services directly from your website or app.

2. How does BaaS work?

Banking as a Service allows third-party organizations to access existing banking services by integrating APIs, which communicate between banks and other organizations. Fintech companies, programmers, and developers can use these APIs to access these banking services.

Banking as a Service

3. Factors that affect BaaS?

  • There are a few key elements that have led to the emergence of BaaS, even as fintech is growing and changing the way financial services work today.
  • Fintech companies are outpacing banks in terms of innovation. Companies in the fintech space are partnering with banks to develop innovative financial services. Businesses are taking advantage of easier and more efficient banking solutions.
  • Digital transformation and mobile-first approaches have played a major role in influencing BaaS, the banking architecture is evolving into a more modern system with new technology and methodologies. The banking regulations have evolved in a way that has facilitated an expansion of industrialization.

4. What are the benefits of Baas on businesses?

  • By enabling cross-selling capabilities through APIs, BaaS helps businesses create new sources of revenue.
  • BaaS services allow businesses to compartmentalize business logic and data, which in turn reduces the time it takes to build and launch apps.
  • The use of APIs, both their own and those of third parties, allow businesses to innovate more effectively.
  • By integrating API ecosystems into products and services, you can drastically increase the number of customers.

5. Impact of Banking as a Service on the industry

Several countries have already implemented open banking regulations, indicating that financial services are moving toward an era where shared data and infrastructure is consumers’ new expectation. As a result, banks with BaaS platforms now are not only getting ahead of their competitors when it comes to open banking, but also making money from them by monetizing their platforms.
In many countries around the world, neobanks have become the latest trend in fintech. Through greater transparency and real-time capabilities, Neobanks make it easier for businesses to manage their entire financial operations. As neobanks and challenger banks seek alternative revenue streams, they have also opened their APIs to non-financial companies.
In addition to generating new revenues, implementing a BaaS solution allows legacy banks to form relationships and partnerships with emerging fintech, keeping them ahead of the trends that will inevitably follow as BaaS and open banking become mainstream.


Through digital transformation across industries, data is democratized, enabling greater transparency and improved customer experiences. As a result of new technologies, legacy systems are opening up to startups and third parties, putting data directly into consumers’ hands. Additionally to generating revenue, Banking as a service enables legacy banks to foster relations with fintech companies. This makes it easier for legacy banks to catch up with what fintech companies are doing.

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