A 360-degree marketing plan is a marketing campaign that addresses clients through all potential points of contact. It’s critical to set together a plan that allows you to increase your chances of finding new potential consumers and engaging with them in a variety of ways.
Here are some of the marketing resources and tactics of 360-degree marketing you can employ:-
1. Social media
Social media marketing, or SMM, is a form of 360-degree marketing and internet marketing that comprises of creating and sharing content on social media to achieve one’s marketing and branding goals. Posting text and image updates, videos, and other content that stimulates audience involvement, as well as paid social media advertising, are all examples of social media marketing. This is one of the most important resources of 360-degree marketing in the modern age. Social media allows you to have direct contact with existing and potential customers at any time. It’s also a great word-of-mouth method, as followers who love your brand share posts with friends and others in your expanded network.
Moreover, social media marketing is a kind of internet marketing that utilises social networks to promote brand awareness and marketing initiatives. The use of text and image updates, videos, and other types of content that increase audience interaction, as well as paid social media advertising, are examples of social media marketing.
It is among the most important 360-degree marketing resources in the present era. With social media networks, you can communicate directly with present and future consumers at any time. Moreover, it is an excellent way to spread awareness about your brand, since friends and other people are likely to share posts.
2. Direct mail
Direct mail marketing refers to any physical letter you send to clients in order to encourage them to patronise your business.
This 360-degree marketing strategy, also known as snail mail, is still very effective. Because there isn’t much in the mailbox these days, you should consider leaving leaflets, fliers, and other information there. Include tracking URLs or QR tags on the materials you send out to see how effective this strategy is.
For this 360-degree marketing resource, all you need on your direct mailers is something to identify you or your company, a call to action (CTA), and a mechanism for your clients to reach you. You’re on your own for the remainder. You can be as creative or minimalist as you wish to be.
If your target population is less inclined to utilise social media or email, it is possible to reach a wider demographic with direct mail than with electronic advertising. This 360-degree marketing approach can reach people who would have otherwise not heard information from all-electronic commercials.
3. Live events
The atmosphere has shifted slightly in recent years, with more virtual events taking place. There is, however, still time to communicate with new and present consumers.
Consider participating in industry-related conferences, speaking engagements, and other activities. You can also hold your own online events, ranging from pre-scheduled webinars to more relaxed “Ask Me Anything” sessions. Consider the impact on your business if you were able to meet with your target audience in person, form genuine connections, and thereby boost your content marketing strategy. Live events are increasingly becoming a top marketing priority for firms, therefore this does not have to be a phantom of your mind.
We also have Blog marketing within 360-degree marketing. This is a technique in 360-degree marketing for reaching the target market for your home business using a blog. It’s critical to continuously provide high-quality content on a blog to promote yourself or your company as an expert in your sector. This not only establishes authority but also trust with your target audience. The goal is to figure out what your potential clients want and provide them with what they want with the material you make. In this form of 360-degree marketing, your company can also benefit from blogging by being found on social media. Every time you write a new piece, you’re creating information that others can share on social media, potentially exposing your company to a whole new audience.
Both web and mobile applications are great for improving the customer experience and staying connected. Mobile apps are especially effective for 360-degree marketing since they allow you to communicate with customers at any time and from any location.
Apps are now a part of everyday life for the ordinary person, who spends 30 hours each month on them. Brands may reach out to their customers more personally using apps that leverage mobile app marketing. Mobile app marketing is a sort of advertising that can complement a business’s offline experience (for example, in-store special discounts), promote e-commerce, or just help a brand connect with its customers.
E-mail marketing, a major resource in 360-degree marketing, is one of the most popular and successful 360-degree marketing campaign strategies when it comes to building your brand or selling your products. So, E-mail marketing is the use of email to promote a company’s products and services while promoting customer loyalty, as well as serve as a softer tone to educate your audience on your brand equity.
Under 360-degree marketing, one of the most popular and effective forms of advertising is video marketing.
Everything from building customer relationships to promoting your brand, service or product can benefit from this 360-degree marketing- Video Marketing. Video marketing can also be used to show how-to, promote customer testimonials, live-stream events, and distribute viral (entertainment) material.
Having a YouTube channel and uploading videos to your website can help you reach a wider audience and communicate with potential consumers.
8. Mobile web design
When it comes to 360-degree marketing, having a great layout for standard web users is not enough; you also need to optimise your website for mobile browsers, especially since the percentage of users browsing the web with mobile devices continues to grow rapidly. Make no mistake, mobile devices are going nowhere. So, if your website is not yet mobile-friendly, you need to get up to speed quickly.
9. Your employees
Employee marketing is an integral part of 360-degree marketing and today’s internal communication role.
The definition of employee marketing is how communication teams increase employee engagement by aligning everyone in the company with corporate goals, enhancing workplace culture, and promoting brand representation through relevant messaging that successfully drives the planned actions.
Your company is your most valuable asset, no one represents a company better than passionate and well-trained employees No amount of print, social media, video, or email can replace the customer experience of working with the talent you hire and develop, and that’s exactly why this form of 360-degree marketing is equally as important.
If you’re wondering whether a 360-degree marketing plan for your company is worthwhile, the answer is yes. Using just one way to reach out to potential clients is no longer sufficient in today’s world. To grow your consumer base and generate sales, you need to make sure your brand is visible everywhere, which means using a holistic marketing approach to get your message out there.