Video marketing benefits businesses in a variety of ways, including sales increases, brand awareness, and conversions. Discover how your business can benefit from videos.
If you work as a marketer for a firm, you probably wear so many different hats. Some of them are most likely not even marketing hats. It’s all on you, from product marketing to content development, social media posts to event presence, and even sales. Considering this, why would you want to move forward with video marketing? The truth is that video marketing has numerous advantages for every organisation.
We’ve compiled a list of 14 reasons, how your business can benefit from videos, as well as instances of how they may help you save time and money eventually.
What is Video Marketing?
Video marketing is simply the use of videos in your business marketing campaigns and strategy. It can be used to interact with customers, raise brand awareness, present new products and services, and so on.
The State of Video Marketing in 2018 report conducted by Wyzowl offers some fascinating information regarding how your business can benefit from videos. Here are some of the survey’s most intriguing findings.
- Video is used by 81% of businesses as a marketing tool.
- Daily, the average user views almost an hour and a half of internet video content.
- According to 76% of marketers, video has aided businesses in increasing revenue and traffic.
Adding video to your marketing strategy can help you improve what you’re already doing!
How your Business can benefit from Videos?
According to a recent Aberdeen report, marketers who use video see much faster revenue growth than those who do not. Video is a powerful marketing tool, but it has become more than that. They can visually explain and demonstrate things and concepts, making videos helpful for businesses not only in showcasing their products and services and attracting new clients, but they can also assist employers in attracting new employees and making them more productive.
14 tips on how your business can benefit from videos:-
1. Use the world’s second-largest search engine
YouTube is the world’s second-largest search engine, with over a billion users watching over 250 million hours of video per day. You’d best be there because that’s where your potential buyers are looking. Educational content is a strategic opportunity in this space because “how-to” searches are among the most popular on YouTube.
Understanding how YouTube content fits into the buyer’s journey will help you make the most out of the platform.
2. Improve your search engine rankings
Google is the most popular search engine, while YouTube is the second most popular. Adding video to your website can help you rank higher in Google and other search engines like Bing and Yahoo as well.
The truth is that including a video on your website improves your chances of being found on the first page of Google search results. It’s well worth the effort, especially considering that 75% of visitors never go past the first page!
3. Increase the understanding of your product
Products can be complicated, and your target market must comprehend yours before making a purchase. Visitors to your website are 64 to 85% more likely to purchase after watching a product video, fortunate for you.
An explainer film allows you to demonstrate to potential customers what you’re giving and how it solves an issue, rather than just telling them. It’s topping our list of how your business can benefit from videos. So, if you don’t already have one, get one!
4. Provide your customers with the medium they choose
The primary purpose for accessing the internet, according to 51.7% of global internet users aged 16 to 64, is to view videos, TV series, and movies! Furthermore, 86% of respondents want to see more videos from companies. 36% want to see more educational/explainer video content, while 14% want to see more product demos.
Without a doubt, video content is the preferred medium for your target audience. Knowing this, Why not give the people what they want?
5. Increase the number of people who open and click on your emails
Using video for outreach can help break through inboxes and generate 3x more responses.
The best method to integrate video in an email is to avoid embedding it. This is because most email clients do not support video playback inline. Even if they do, huge video files make your email more likely to be captured in spam filters. Instead, add a thumbnail from the video in the email body, which visitors may click to go to your website or landing page and watch the movie. You may even set the player to autoplay so that you only have to make a few clicks.
6. Strengthen brand connection and affiliation
Watching a video stimulates both your auditory and visual systems. As viewers activate these areas of their brains, they become more engaged and, as a result, develop a greater sense of attachment to the information they’re viewing.
This is critical for firms, attempting to establish a brand and is reliant on repeat consumers. In 2020, 94% of marketers said video converted the same or better than any other form of content, something to expand on!
7. Take advantage of the low entry barrier
Many businesses believe that video marketing is expensive and requires a long list of expensive equipment, making entry into the video marketing space difficult. Sadly, that, too, is a myth.
Right now, you probably have a 1080p camera in your pocket or on your desk. Perhaps you’re even reading this article about it.
To get started, all you need is a smartphone and some simple editing software. Even something as simple as iMovie can be enough to get you started. So go ahead —you’re ready!
8. Increase your visibility in social media feeds
The feeds on social media (especially Facebook and Instagram) present users with the content they want to see, and the feeds do a wonderful job at doing that. Because of algorithms based on past user engagement, small businesses have a difficult time getting noticed by new audiences.
In 2020, 93% of firms will have gained a new consumer because of a social media video. People are more likely to pause in the middle of a scroll for visually appealing video content, and those interactions will always increase your reach. Videos are the fastest way to get noticed on social media.
9. Increase the number of low-touch education options available
To succeed at video marketing for small firms, you don’t need a large team. The more you can encourage your audience to educate and assist themselves during the buying process, the better.
You make it easy for both the buyer and the sales team by developing low-touch informative video content.
10. Tell a more powerful story
A compelling story is the most effective way to entice buyers. Who better to tell your story than your most ardent supporters: your customers? Customer testimonials can be recorded, however, this isn’t always possible.
Fortunately, there are some other ways to bring the magic to life. Asking a customer to record themselves on their webcam or phone is an easy (and low-cost) way to get them on video (use a free tool like the Vidyard Chrome extension to make it even easier). You can either give them a list of possible questions to answer or leave them to their own devices. In either case, having a genuine person describe why they appreciate your product, business, and team in their own words is powerful.
11. Increase the number of conversions
Conversion rates for video-enabled websites are doubled. Nearly 90% of salespeople say it’s critical to have access to video viewing statistics to qualify leads, engage prospects, and influence negotiations. A play button is desperately needed on your website.
12. Track potential buyer consumption patterns
Video metrics change with the evolution of video. It’s now not only possible but also simple, to track how long people watch your video and which parts are re-watched or skipped.
Wait, there’s more. You may view this information for each of your potential buyers if you’re utilising a video platform that’s integrated with your marketing automation platform. As a result, you’ll be able to produce more focused follow-ups and have a better picture of who’s interested and likely to buy.
13. Make friends by using real-life video footage
While high-budget, Hollywood-style videos may appear to be the final goal, they may not be. And your tighter budget may pay off.
Buyers today want to interact with businesses, and using webcam videos or screen shares to start building that relationship genuinely is a good place to start. With three clicks of a button, you can produce, track, and share these videos using free video creation tools like the Vidyard Chrome plugin.
14. Get more value for money
According to 40% of buyers, video enhances their likelihood of purchasing a product on their mobile device. In 2020, 93% of firms will have gained a new consumer because of a social media video.
Companies that use video have a 49% faster revenue growth rate than those that don’t. Even though the numbers speak for themselves, we’ll say it anyway: video is required.
Conclusion
Now that you understand how your business can benefit from videos, you need to know that it’s not only the video itself that will help your company expand; it’s also how you use it.
