Every E-Commerce website aspires to reach the first page of Google. It’s a dream come true for smaller E-Commerce enterprises to make it to first place.
But how can a smaller E-Commerce shop compete with giants like Amazon, Walmart, and Target, which dominate the search results page?
Websites can use E-Commerce SEO Strategy to lay the groundwork for a successful digital marketing SEO. These ideas can help you accelerate your growth and enhance your potential to reach the coveted first page of Google if you’re just getting started with a new website or want to maximize organic campaign growth.
What is E-Commerce SEO?
The technique of creating natural traffic to your website from search engines such as Google, Yahoo, and Bing is known as E-Commerce Search Engine Optimization (SEO). Many SEO initiatives aim to increase their presence on Search Engine Results Pages (SERPs).
The popularity of E-Commerce has surged in the previous five years. Simultaneously, acquisition expenses climbed, making it impossible for online shops to acquire new customers at an affordable rate.
In such a competitive environment, E-Commerce marketers must rely on low-cost high-volume channels, with SEO tricks being a prime example of one that has worked for decades.
This post will look at 9 SEO Strategies for E-Commerce Websites that you may utilize to increase traffic to your website.
1. Make A Precise Keyword Strategy.
The key to ranking your E-Commerce website is to choose the relevant keywords. Take the time to conduct in-depth keyword research to determine which keywords are most appropriate for your business. Long-tail keywords can help you rank well in niches where your competitors haven’t yet entered. Those keywords can help you attract the right traffic and boost your conversion rate. Consider the user’s questions. People are quite particular and type conversational questions to find what they’re looking for. You should consider your keywords in terms of the search intents of your users.
For each keyword your clients enter, you want to show the most relevant sites. Take help from the following steps.
- Sort each keyword into a category. Make a column in your spreadsheet for commercial, informational, or navigational keywords.
- Keywords used by your competition should be highlighted. You’ll notice that your competitors rank for keywords that your store doesn’t; keep track of those keywords in a different tab so you can target them later.
- Sort them by Cost Per Click (CPC) and volume. Target keywords with a mix of high volume and high CPC – the former will ensure more traffic (assuming you rank for them), while the latter will help you increase sales.
2. In Anchor Text, Use Strategic Keywords.
It’s a good idea to use anchor text to improve your SEO. Your E-Commerce website almost certainly has many links leading to your pages, and you should optimize your anchor to make the most of them. You should utilize anchors like “here” to make them look natural, but you can also include smart keywords to rank for. To avoid being punished by Google, you should not utilize the same keywords for all your anchor texts. Important keyword links in your product descriptions might help direct users to related product pages that you wish to promote.
Add Meta Descriptions. A meta description is an HTML meta tag that describes the content of a page. One appears beneath the page’s title and URL in every search engine result.
A meta description functions as a mini-ad, promoting the value proposition of a website and encouraging users to click on it.
3. Cannibalism Of Content Should Be Avoided.
It can be tough to avoid duplicating material while running an E-Commerce store. It can be tough to distinguish between product descriptions and variations when you have tens, hundreds, or even thousands of goods. Rankings can be affected if you do this.
So, what are your options? 301 redirects or canonical tags allow search engines to understand which pages may have the same or similar content to ensure this content doesn’t negatively affect ranking.
4. With HTTPS, You Can Keep Your Store Safe.
It is astonishing to see stores without HTTPS. It is, however, not too late to secure your store. Here’s why it’s so crucial.
Customers’ personal information is collected by you as a store owner. It’s crucial to make sure that all the data you collect is encrypted. All information is provided.
As if you needed another incentive, Google has made HTTPS a ranking factor for websites. As a result, Google will also reward you.
Fortunately, most E-Commerce platforms provide Secure Sockets Layer (SSL) as a basic feature or make it easy to acquire.
5. Optimize The Photos Of Your Products.
Images are crucial in E-Commerce stores. They are the catalyst for a sale. Your photographs must be high-quality, captivating, and one-of-a-kind. However, having amazing photographs is insufficient, particularly if you want bots to find them. Google Images search results can generate much traffic back to your website, thus images have a lot of SEO potential.
Make sure to use the ALT (Alternate) tag, a description where you can include valuable and unique keywords, is filled out.
6. Optimize Your URL For Crawling By Search Engines.
URLs are more significant than they appear to be for SEO. Optimized URLs can make it much easier for search engine bots to find and crawl your website, as well as understand what it’s about. The indexation of your website will also be aided by proper URL architecture.
Effective URLs, on the other hand, can inform your visitors about the content of your page and improve their experience. Furthermore, a positive user experience keeps your visitors on your website for longer. It means more opportunities to turn them into consumers.
Consider your SEO not only in terms of search engines but also user experience!
7. Keep an Eye on Whether Your Traffic Is Converting Into Sales.
While increasing traffic is one thing, converting that traffic into purchases is quite another. Check to see if your regular visitors are becoming paying customers. Google Analytics is a useful tool for analyzing your traffic and identifying areas for improvement. As a result, you can figure out where your visitors come from, what devices are utilized, which personas are most likely to convert, how many conversions are created by SEO, and so on.
8. Make Content That Responds To Your Users’ Questions.
“Organize the world’s knowledge and make it widely accessible and useful,” according to Google’s purpose. Contribute to Google’s mission by providing content that responds to your users’ search queries! Consider the user’s purpose while brainstorming content ideas. This pertains to the user’s intent as well as their individual goals and wants.
If a user searches for one of your product names and you serve them with the page for that product, you will have fulfilled their need, which we may presume is to learn more about or buy your product.
9. Broken Links Should Be Avoided At All Costs.
This may appear to be a simple task, but it is critical. We’ve all encountered the dreaded “Page 404 Not Found” error.
Everyone, including Google, is having a horrible user experience. Checking your site for 404s and resolving broken links should become standard maintenance as your business grows.
There are numerous tools available to easily locate broken links on your website. Moz, Screaming Frog, and Sitebulb are some of the best solutions available.
Remember that if an internal page gets 404, the original URL can always be 301 redirected to the new page. In the end, if you resolve 404 errors, everyone benefits.
Put your new E-Commerce SEO plan into action.
The world of SEO is always changing. To continue to develop over time, your E-Commerce store will need to react to these swings. All these SEO strategies for E-Commerce websites, however, are well-known best practices that have been shown to withstand Google’s algorithm updates.
These E-Commerce SEO tips will take time to take impact, so design an E-Commerce SEO plan that can withstand algorithmic changes and secure your company’s success.
Start implementing your SEO plan as soon as you’ve finished developing it. Because SEO takes time, the sooner you begin, the better for your store.
Are you prepared to increase your website traffic?
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