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Banking digital payments fintech payment gateway

Top Five UPI Platforms to Lessen your Payment Headache

Know the UPI Platforms that is best for you

When was the last time you did a digital payment? How pleasant or nasty was the process? What was the major challenge that you faced? Was it a Net connectivity issue or a wallet loading issue? Did you try using the UPI platforms?

UPI is rapidly taking over the payments space in India. Did you know that UPI platforms will dominate the payments space with 59% payment transactions in the near future? Mind-boggling isn’t it?

UPI Platforms - UPI Apps
UPI Platforms – UPI Apps

UPI or Unified Payments Interface is a next-generation instant payment platform built by NPCI (National Payments Corporation of India). With a simple account to account transfer process using the VPA (Virtual Payment Address), UPI is the favorite of Indians running across different classes. Interestingly, UPI crossed the landmark 1 billion mark in October 2019.

There are a number of UPI platforms that are both App as well as non-App based. Each of them offers a unique user interface based on the different user requirements. But, how to select the best UPI platform?

In the course of this blog, I will give you a tour of the top UPI platforms. Hope this helps you in both your personal and professional endeavor.

1. UPI Platforms 1: GooglePay

UPI Platforms - Google Pay
UPI Platforms – Google Pay

Google Pay is one of the popular payment apps from Google. Unlike BHIM App, Google Pay does not call for Aadhaar verification. There is a direct linkage of bank account using details like name, account number, IFSC Code, etc. Also, Google Pay (Tez) has a unique feature of AudioQR sharing directly from one mobile to another. Further, like BHIM UPI App, the amount is transferred from a bank account to another, thereby reducing the need for an intermediary wallet.

Going ahead, Google Pay is also expected to support Credit Cards, Debit Cards, and e-wallets. 

2. PhonePe

UPI Platforms - Phonepe
UPI Platforms – PhonePe

PhonePe is a popular payment app with the option of UPI connectivity. The most important feature is the option of an additional wallet link and non-necessity of initial login. There is no option of mandatory login using the Phonepe App. One can directly login to the site using the website URL. Also, Phonepe gives access to popular linked wallets like JioMoney, Airtel Money, Freecharge, etc.

Going ahead, Phonepe has an innovative feature of navigating between over 50 apps. This is possible without downloading the app on your mobile or updating the same.

3. UPI Platforms 2: BHIM UPI

UPI Platforms - BHIM UPI
UPI Platforms – BHIM UPI

BHIM App is the most popular UPI payment App. It has an interesting feature of making UPI transactions from different banks on a single platform. Interestingly, BHIM App at present is available in 13 languages.

In addition to, Send Money, Receive Money and Scan & Pay option, you can also check your pending transactions via BHIM App. There is also an option of raising complaints about the declined transactions.

Further, the built-in security feature allows you to block users who put forth illicit money requests. Also, the user privacy feature enables you to disable your first UPI Id in case of the generation of a secondary UPI Id.

Going ahead, you don’t have to worry about payment reminders or splitting bills. There is an option to set a payment reminder as well as split bill with multiple UPI users in an instant.

4. Paytm

UPI Platforms – Paytm

Recently, Paytm has enabled BHIM UPI on its payment platform. It follows a simple setup process with the selection of the ‘UPI App’ option from the Paytm App. Once the bank account and mobile number are verified, you can set the MPIN to start the transactions. The UPI Id follows the format [email protected]

Further, on changing the mobile, the verification of the new mobile number is mandatory to use BHIM UPI on Paytm.

5. SabPaisa

UPI Platforms - SabPaisa UPI
UPI Platforms – SabPaisa UPI

SabPaisa is the next generation payment platform that offers a hybrid payment gateway model ( e-offline + e-online ). It is the only hybrid (online+offline) payment platform in the world that provides businesses and organizations a single unified dashboard for collecting payments from their customers/members through any and all channels, online or offline, from UPI to Cash.

Once a customer chooses to make payment through the SabPaisa platform, he/she is guided to the checkout page with UPI as one of the prominent options for payment. In the next step, the customer has to enter the Virtual Payment Address (VPA) to initiate the transaction.

On the whole, UPI continues to rule the roost with its simple yet innovative features. From direct bank to bank transactions to AudioQR based payments (in Google Tez), UPI gives you the option of performing hassle-free payments. Further, with UPI platforms like SabPaisa, you can realize the potential of online cum offline payments.

References:

For more blogs, visit SabPaisa Blog

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing Fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here: https://sabpaisa.in

 

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Banking digital payments fintech mobile wallets

The UPI vs Wallets war: Who is the winner?

Choose the best payments platform for your business

Recent research suggests that between 2021-22 & 2024-25, UPI will dominate payments space with 59% payment transactions. Interestingly, UPI clocked a whopping 1.31 billion transactions in December 2019. Further, UPI has been dethroning popular payments medium like Wallets, Digital Cards, etc. In other words, UPI vs Wallets debate is a reality.

From the non-requirement of an intermediary to safe and secure transactions, UPI differs from wallets on a number of aspects.

UPI vs Wallets

In the course of this blog, let us learn the crucial differences between UPI and Wallets.

UPI vs Wallets Difference 1: Intermediary involvement/ Money Source

In the case of wallets, money is transferred from the sender’s wallet to the receiver’s wallet. The user has to load money from their respective bank account to the wallet before making a payment. Hence, the wallet acts as the intermediary in the money transfer between individuals. It involves a complex transaction process.

On the other hand, UPI involves direct bank to bank money transfer. There is no involvement of an intermediary, thereby reducing the complex wallet loading step. Hence, you can make the funds transfer with a single step.

UPI vs Wallets Difference 2: Account Identity

In the case of the wallet, the mobile number is the account identification entity. Before you make a transaction, the identity of the sender and the receiver is verified by the wallet application.

Contrarily, in the case of UPI, the VPA (Virtual Payment Address) acts as the payment identifier. It takes the form of:

ex: ******@ (application customised name) -> [email protected]

UPI vs Wallets Difference 3: Interoperability

In the case of wallets, the sender and the receiver have to be registered with the same wallet app to make a transaction. For example, if the sender uses a Paytm wallet, the receiver should have the Paytm wallet to receive the money.

In comparison, the UPI transaction takes place between any two bank accounts, irrespective of the UPI application used to make the transaction. For example, using Google Pay, a sender can transfer money to a receiver who has Phonepe installed on his phone ( using his Phonepe VPA ).

UPI vs Wallets Difference 4: Transaction Limit

Wallets come with a low transaction limit. For example, for non-KYC customers, the transaction limit is 10k/month. And for KYC customers, the transaction limit is 20k/month.

On the other hand, for UPI transactions, there is a limit of 1 lakh transactions/day. However, the upper limit varies from bank to bank, i.e, from 10k to 1 lakh.

UPI vs Wallets Difference 5: Safety

UPI provides a platform for a safe and secure transaction. In other words, every UPI transaction happens with a 4 or 6 digit M-PIN (mobile pin). The MPIN is set up during the initial registration on the UPI App.

Comparatively, there is a chance of security compromise in the case of wallets due to the indirect involvement of the bank. It is basically a wallet to wallet money transfer.

Summary:

Top 5 differences between UPI and Wallets

  1. UPI comes with the direct bank to bank transfer while wallet transactions involve payments from one wallet to another with the indirect involvement of the bank.
  2. The wallet makes use of the mobile number for account identity while UPI makes use of the VPA.
  3. The UPI transfer happens between 2 bank accounts irrespective of the type of UPI app use whereas wallet transfer requires the installation of the same wallet app for money transfer.
  4. UPI transaction limit is 1 lakh per transaction while the wallet transaction is limited to 10k/month for non-KYC customers.
  5. UPI transaction requires an MPIN while wallet transaction may or may not involve an OTP.

Further reading:

For more blogs, visit SabPaisa Blog

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing Fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

 

 

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Banking digital payments fintech

How to make UPI fund transfer? These 5 awesome channels should not be missed

Best channels for UPI transaction

Are you facing payment issues while making cash payments? But, are you struggling to choose between the best digital alternative? Don’t worry, UPI channels are here to your rescue. Introduced in the year 2016, UPI has positively altered the payments ecosystem in the country by bringing in a wave of digitization.

UPI’s popularity stems from many factors. Firstly, UPI simplifies transactions by making use of the VPA (virtual payment address). It avoids the complex credential entry while making card transactions. Secondly, with the launch of UPI 2.0, features like QR & Signed Intent and Invoice in the inbox has scaled up the UPI security.

UPI Channels

 

In the course of the blog, let us learn the different channels for making a UPI transaction.

UPI Channel 1: Through VPA (Virtual Payment Address)

Money transfer through the VPA is the elementary method of transferring money through the UPI platform. VPA stands for Virtual Payment Address. It is a unique identifier that is required to map the payee details before initiating a financial transaction. A single identifier reduces the tedious task of entering bank details like bank account number, CVV, etc.

VPA format: User-defined [email protected]/service provider

Ex: [email protected] or [email protected]

UPI Channel 2: Account number + IFSC

Money transfer through the Account number + IFSC  is the secondary method of transferring money through the UPI platform. In case you are not aware of the payee’s VPA, you can still make the payment by making use of the account number and the IFSC combination.

The account number is the 12 digit number of the payee’s bank. IFSC code is the 11 digit alphanumeric number provided by the RBI for accurate identification of banks in India.

In your UPI app, search for the Bank Transfer option. A window to enter the Account number and IFSC opens up. After the verification of the payee, you can start making the money transfer.

UPI Channel 3: Mobile Number + MMID

Money transfer through mobile number verification is the third method to do UPI money transfers. It comes with the advantage of filtering out fraudulent numbers in the first go. You can be assured that your money reaches the right destination.

To transfer money through mobile number, open the Phone number tab on any UPI app. Enter the payee’s mobile number. You get a ‘payee verified’ or ‘payee not verified’ message to proceed with your transaction.

UPI Channel 4: Aadhaar Number

If you are not able to make transactions using the above 3 methods, you can use the Aadhaar method to make a UPI transaction. But, this feature is not available on all the UPI apps.

On the Aadhaar number enabled UPI app, go to the send money option. From there, select the Send Money/ Payee address type option. Select Aadhaar number from the dropdown. Subsequently, key in the Aadhaar number of the payee before making the transactions.

UPI Channel 5: Collect/ Pull Money basis VPA

Using UPI, you can send as well as request money from your acquaintances. This feature keeps a track of the money owed to you by your peers.

To access this UPI channel, go to the Collect Money option in your UPI App. Enter the VPA address of the payee along with the collection amount. Also, there is an option to enter the time when you want to collect the amount.

 

 

References:

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing Fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

 

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Banking digital payments

These 5 UPI security features will keep you asking for more

Learn these tips to do faster and secure transactions

Since its inception in 2016, UPI (Unified Payments Interface) continues to alter the digital payments ecosystem in India. Post the demonetization of Nov 2016, there has been an increasing demand for digital modes of transactions. UPI has commensurately filled up this requirement by offering faster and secure transactions. The money transfer or receive happens faster with the help of the sole information of VPA (virtual payment address). Further, UPI security features have garnered maximum attention since the beginning.

Statistics show that UPI transactions continue to increase by leaps and bounds. This showcases the increasing acceptability of UPI transactions for personal as well as commercial transactions. The transactions spiked to ₹2.02 trillion in December as compared to ₹1.89 trillion in November. Also, UPI touched 10% of India’s GDP since its inception in August 2016.

UPI Security features

There are numerous reasons for the popularity of UPI. One of the significant reasons could be attributed to the robust security features of UPI. It includes two-factor authentication, mobile number verification while registering, etc. Further, UPI 2.0 has brought in exciting security features like signed intent and QR and invoice in the inbox.

In the course of the blog, l will walk you through the security features of UPI in detail.

UPI Security feature 1: Binding with mobile number

This is a significant feature of UPI that brings in the first layer of security. UPI verification of the user happens during the initial login and registration. The UPI app binds with your mobile number to verify your identity. In case, you change the phone or the number, you need to verify your identity again. This option ensures that your credentials stay safe in case of mobile threat or identity threat.

UPI Security feature 2: Two-factor authentication

The second security feature comes into effect during the transaction process. While registering on UPI, users are given an option to set an MPIN (Mobile PIN). It is a 4 or 6 digit number set up while registering on the UPI app. You can generate it by clicking on create/generate MPIN tab and entering the debit card details (last six digits and card expiry details). In the course of transactions, this MPIN is used to authenticate a transaction. You can also change the MPIN if you forget it, using the same create/generate MPIN tab.  

UPI Security feature 3: Signed intent and QR

With a quick response code (QR) and signed intent option, users can check the authenticity of the merchants. Users have the option to check if the merchants are UPI verified or not. In case the merchant is not UPI verified, users get information via notifications. This security feature ensures that QR code tampering frauds remain low. Hence, signed intent and QR features bring in secure and tamper-proof transactions.

UPI Security feature 4: Invoice in the inbox

This is a noteworthy and secure feature addition to the UPI. Before initiating your payment to the merchant, it is possible to view the generated invoice. This brings in security by verifying the credentials of the transacting merchant. In other words, this feature safeguards you from fraudulent transactions.

With the launch of UPI 2.0, the security features are at a top-level. Based on the user requirements, the security features keep evolving and makes UPI one of the most sought after UPI feature.

References:

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

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Banking digital payments

Meet the next generation payments platform: UPI 2.0 is the name

Dive into the next level of UPI payments with these amazing features

The end of FY 2019 was a landmark year for UPI transactions with a whopping 10 billion transactions. On the other hand, UPI crossed the 1 billion mark in a time span of three years. Since its inception in 2016, UPI grew by leaps and bounds with UPI 2.0 being the latest update on the instant payment transfer system.

The UPI based transaction comes with the benefit of peer to peer transactions from a single platform. Irrespective of the banks, money transfer occurs directly from one account to the other with the help of a virtual payment address (VPA).

UPI 2.0

UPI 2.0 is an upgraded version of Unified Payments Interface (UPI). It endorses enhanced features and improved security structure. Also, it puts forward an easy authentication process. The four core security features of UPI 2.0 centers around linking overdraft account on UPI, signed intent and QR, one-time mandate and invoice in the inbox.

In this blog, we shall learn the basic concepts surrounding UPI 2.0.

UPI 2.0 Feature 1: Linkage of overdraft account on UPI

On UPI 1.0, there is a linkage option to both current and savings accounts of the users. But, with UPI 2.0, an overdraft account of the user or business is also linkable. Overdraft account linkage brings in a flexible money transfer for businesses. Businesses can withdraw money or make transactions even when there is a money deficit in their bank account. It ensures that businesses are not cash-starved during lean reasons.

UPI 2.0 Feature 2: Signed Intent and QR

With a quick response code (QR) and signed intent option, users can check the authenticity of the merchants. Users have the option to check if the merchants are UPI verified or not. In case the merchant is not UPI verified, users get information via notifications. This security feature ensures that QR code tampering frauds are reduced. Hence, signed intent and QR features bring in secure and tamper-proof transactions. 

UPI 2.0 Feature 3: One-time mandate

The significant feature allows you to pre-authorize a payment transfer. For example, if you want your debit account to be automatically debited with a certain amount at a specified day of the month, you can set the transaction command on UPI 2.0. This feature eases the problem of a user forgetting to make the transfer every month.

UPI 2.0 Feature 4: Invoice in the inbox

This is a noteworthy and secure feature addition to the UPI. Before making your payment to the merchant, it is possible to view the generated invoice. This brings in security by verifying the credentials of the transacting merchant. In other words, this feature safeguards you from fraudulent transactions.

On the whole, UPI 2.0 brings in an innovative, safe and secure ecosystem for online payments. At present, major banks like SBI, ICICI, Kotak Mahindra Bank, Axis Bank, Federal Bank, etc have operationalized UPI 2.0 on its platform. Other banks are following suit. Nevertheless, UPI features keep evolving to enhance the peer to peer payment transfer ecosystem.

Reference:

https://www.ccavenue.com/article/NPCI-enhances-Fund-Transfer-through-the-launch-of-UPI.jsp

https://www.bankbazaar.com/savings-account/upi-and-upi-2-0.html

 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

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digital payments payment gateway Uncategorized

Top 12 UPI-IMPS difference that you should not miss

Choose the best payment mode to grow your business

Did you know that the Asia Pacific region is one of the strongest growing markets worldwide? Expert prediction of the compound annual growth rate of 35.2% justifies this fact. Interestingly, nations like India and China is pioneering market growth via online payment modes. Of the numerous payment modes available in India, it is important to know the UPI-IMPS difference.

In a fast-paced world, the payment ecosystem is constantly evolving based on the consumer’s needs and behavior. Be it e-commerce, retail or startup sector, customers prefer faster purchases and instant payment settlement. Hence, to cater to these needs, digital payment modes have grown by leaps and bounds in India. In addition to the banking cards and prepaid cards, UPI and IMPS are the sought after medium for instant payments in India.

UPI-IMPS

UPI (Unified Payments Interface), developed by NPCI is a popular instant payment settlement system regulated by RBI. On the other hand, IMPS (Immediate Payment Service) brings in interbank electronics transfer in an instant manner. Though, performing similar functions, UPI and IMPS differ in terms of transfer time, card details, security, etc.

In this blog, let us learn the basic differences between UPI and IMPS.

1. UPI-IMPS Difference 1: Ease of transaction

For making an IMPS transaction, you need to enter a lengthy and complex data ranging from Name, Bank Account, IFSC code, etc. This creates inconvenience to a user. On the other hand, the UPI transaction is a simple process of solely inserting the Virtual payment address (VPA) of the payee.

2. UPI-IMPS Difference 2: App compatibility

To make an IMPS transfer, one needs to have the particular app of the debiting account. On the other hand, UPI gives a flexible option of linking with multiple bank accounts from the same app. This reduces space issue upon downloading apps of different banks, in case of having multiple bank accounts.

3. UPI-IMPS Difference 3: Security

As compared to IMPS, UPI gives a secured medium of payment transfer. It is due to the fact that, unlike IMPS, minimal details are entered while making a transaction. But, in the case of IMPS, bank account details are entered, which is perilous on an unsecured network.

4. UPI-IMPS Difference 4: Transfer time

Though IMPS comes with the instant money transfer option, it is lengthier as compared to UPI. Money transfer happens after a new payee registration and a wait time of thirty minutes to make the money transfer to the new payee.

In comparison, UPI payment is done to a new payee without any payee registration or wait time.

5. UPI-IMPS Difference 5: Money Collector

UPI provides the unique option of requesting money collection. You can send the request money message to people who owe you money. This brings in financial credibility in the long run.

On the contrary, IMPS does not provide the option of request money. There is a sole option of money transfer to the registered payees.

6. UPI-IMPS Difference 6: Money transfer abroad

Using the IMPS method, you can transfer money abroad. But, at present, UPI does not have the option of transferring money abroad. UPI transactions are limited to within India, at present.

7. UPI-IMPS Difference 7: Need for smartphone

IMPS transactions require a smartphone along with the relevant app to make payment transfers. UPI followed a similar feature previously. But now, UPI transactions are available in USSD enabled mobiles. This flexibility allows you to access your money irrespective of a smartphone availability.

8. UPI-IMPS Difference 8: Bank account

In the case of IMPS, it is mandatory to have a bank account to send or receive money. It is a bank to bank transfer using IFSC code + Account number or MMID.

However, in the case of UPI, you can receive money even if you do not possess a bank account. You just need to install a payment app to receive money in your wallet.

9. UPI-IMPS Difference 9: Authentication details

UPI payment authentication takes the form of an MPIN number. MPIN is a 4 or 6 digit user-determined number to authorize a payment.

On the other hand, the IMPS transactions happen with an OTP (one-time-password) authentication. Once you confirm and authorize the payment, an OTP is sent to your mobile phone.

10. UPI-IMPS Difference 10: Beneficiary addition

IMPS comes with a lengthy beneficiary addition process. The details like payee name, payee bank account, IFSC code of payee bank, etc are mandatory before making the payment 30 minutes later.

On the other hand,  UPI payment solely requires the use of VPA(virtual payment address) of the payee to initiate the payment.

11. UPI-IMPS Difference 11: E-commerce transaction

Both UPI and IMPS supports e-commerce transactions. One can make B2B or B2C transactions using either UPI or IMPS.

12. UPI-IMPS Difference 12: Transaction charges

At present, both IMPS and UPI are chargeable beyond a certain limit ( generally above Rs.1000). For IMPS, there are different charges on a bank to bank basis. However, for UPI, RBI indicates the transaction charge to fall between Rs.0.50 to Rs. 1.00.

Reference:

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

Categories
Banking digital payments

Everything you ever wanted to know about UPI Apps

Get these UPI apps on your phone and make your payments with just one click

Tired of waiting for online money transfer? If so, don’t worry, Unified Payments Interface (UPI) is here to your rescue. With the help of UPI, send and receive money in an instant, in a hassle-free manner. Further, there are a number of UPI Apps to make your transaction.

There are a number of UPI Apps catering to different banks and service providers. Hence, it brings in a simple, focused and structured approach to payment transfer.

UPI Apps
UPI Apps for smooth payment settlement

In this blog, I will walk you through the popular UPI Apps that make the payment settlement system smooth.

1. Phonepe

PhonePe is a popular payment app with the option of UPI connectivity. The most important feature is the option of an additional wallet link and non-necessity of initial login.

There is no option of mandatory login using the Phonepe App. One can directly login to the site using the website URL.

Also, Phonepe gives access to popular linked wallets like JioMoney, Airtel Money, Freecharge, etc.

Going ahead, Phonepe has an innovative feature of navigating between over 50 apps. This is possible without downloading the app on your mobile or updating the same.

2. BHIM App

BHIM App is the most popular UPI payment App. It has an interesting feature of making UPI transactions from different banks on a single platform. Interestingly, BHIM App at present is available in 13 languages.

In addition to, Send Money, Receive Money and Scan & Pay option, you can also check your pending transactions via BHIM App. There is also an option of raising complaints about the declined transactions.

Further, the built-in security feature allows you to block users who put forth illicit money requests. Also, the user privacy feature enables you to disable your first UPI Id in case of the generation of a secondary UPI Id.

Going ahead, you don’t have to worry about payment reminders or splitting bills. There is an option to set a payment reminder as well as split bill with multiple UPI users in an instant.

3. Paytm

Recently, Paytm has enabled BHIM UPI on its payment platform. It follows a simple setup process with the selection of the ‘UPI App’ option from the Paytm App. Once the bank account and mobile number are verified, you can set the MPIN to start the transactions. The UPI Id follows the format [email protected]

Further, on changing the mobile, the verification of the new mobile number is mandatory to use BHIM UPI on Paytm.

4. MobiKwik

MobiKwik has the distinction of being the first payment platform to launch UPI Payment through its own virtual payment address. Also, Mobikwik provides a platform for P2P payment. So far, Whatsapp and Google Tezz are the sole providers of the P2P payment option.

5. Airtel Payments Bank

Airtel Payments Bank is the first payment bank to enable BHIM UPI on its payment platform. Using this platform, one can make money transfer to both it’s online and offline clients.

6. Google Tez

Google Tez is one of the popular payment apps from Google. Unlike BHIM App, Google Tez does not call for Aadhaar verification. There is a direct linkage of bank account using details like name, account number, IFSC Code, etc. Also, Google Tez has a unique feature of AudioQR sharing directly from one mobile to another. Further, like BHIM UPI App, the amount is transferred from a bank account to another, thereby reducing the need for an intermediary wallet.

Going ahead, Google Tez is also expected to support Credit Cards, Debit Cards, and e-wallets. 

7. iMobile

This is a UPI interface offered by ICICI bank. The funds’ transfer can be carried out without incurring any transaction cost. In addition, one can set the time limit by which the money transfer should take place.

Nevertheless, the lone limitation of this UPI App is that it is compatible exclusively with Android phones at present.

8. Axis Pay

Axis Pay UPI provides all the essential features of UPI along with the unique feature of the UPI mandate. This feature enables automatic debit of the amount from your account on a prescheduled date.

9. SBI Pay

The UPI App from SBI comes with a flexible user interface. SBI is also planning for the web version along with MMID transactions.

10. BOB UPI

This is another secure UPI app from Bank of Baroda. With a stylish and sleek design of the user interface, it comes with all the essential features of a UPI app.

11. Chillr

Chillr app is an app by HDFC with a UPI payment facility. Like few UPI apps, Chillr also provides the option of adding multiple bank accounts on the same app. This eliminates the need to have multiple mobile banking applications for different banks.

12. Uber

Uber UPI has been launched with the intention of integrating existing Uber users to the UPI platform. Herein, the users have to link their bank account to the app and the transactions happen from bank to bank. Further, this feature is available exclusively for Android phones.

13. Freecharge

Freecharge is a digital payment app with  #OntheGo PIN Feature, Payment through Whatsapp Feature, QR Code Scan feature, etc.

Using the OntheGo PIN feature, the merchant transactions can be done in a hassle-free manner. Upon making payments, at the merchant’s side, a PIN is valid for 3 minutes. Once, you receive the payment, the transaction is completed within seconds.

Further, Freecharge has the option of payment feature through Whatsapp. It can be carried out by typing FC followed by selecting the name of the contact to whom money is being sent.

The added security feature of Freecharge is brought about by entering CVV or CV2 before making payments.

14. PayZapp

PayZapp is the mobile wallet app introduced by HDFC. The distinguishing feature of the app is its PIN on the signup to the app. Further, the transaction charges for PayZapp UPI transactions range from Rs. 3-5. The lone limitation of the app is that it is available solely on Android phones.

15. Pockets

ICICI powered E-wallet works both as a wallet cum shopping card. In other words, one can send and receive money from bank accounts as well as friends. Further, the ‘Touch and Pay’ feature with pockets enables you to make transactions with the swipe of a card.

Going ahead, the inbuilt customer support feature makes Pockets all-time reliable.

On the whole, UPI Apps provide a flexible way to transfer money without the hassle of entering complicated bank account details. Apps like BHIM UPI, Google Tez, SBI Pay, etc gives the option of transacting through multiple bank accounts from a single app. Going ahead, UPI is a technology that has the potential for exponential growth in the coming decades.

For more information, refer:

https://www.bankbazaar.com/ifsc/upi-payment-app.html
http://www.chillr.com/
 
https://medium.com/@usm36/best-upi-payment-app-ceca68ffbaac

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

Categories
digital payments payment gateway

How to setup UPI with these simple three steps

Take your payment experience to the next level with UPI

Unified Payments Interface or UPI was launched in the year 2016 to anchor the digital payments in the country. Launched by NPCI (National Payments Corporation of India) post the demonetization, UPI is a real-time payment settlement system facilitating interbank transactions. The UPI setup process comes with simple steps of linking one’s bank account to the generation of the M-PIN number.

The popularity of UPI continues to grow, which can be gauged from the fact that UPI has crossed the 900 million mark in August, led by an increase in merchant adoption of the payment channel and improved smartphone penetration in certain states.

In the course of this blog, let us learn the simple, step by step process of UPI setup.

1. Step One: Download the UPI App

Each bank provides its own UPI App to facilitate UPI payment via its banking platform. Over 30 banks catering to different UPI Apps are available on Google Play Store. One can search for the preferred bank UPI App using the format “Bank Name UPI”.

In case, you are not able to find a specific bank app, you can still use non-bank UPI Apps like:

  • PhonePe
  • MobiKwik
  • Google Tez
  • Paytm
  • Bhim App
  • Axis Pay
  • SBI Pay
  • Uber
  • Airtel Payments Bank

2. Step Two: Register on the UPI App

Once you have downloaded an appropriate UPI app on your mobile, it is time to register to get started with your registration.

  • Select your preferred language from the list of languages that pop up on the language list. Currently, 13 languages are supported by the UPI App.
  • Verify your mobile number by selecting the SIM number which you want to verify. For example, SIM 1 and SIM 2 pops up if you have 2 mobile numbers. Select the appropriate number to link to your UPI account. Make sure that the number is linked to your preferred bank account. Once, the number is entered, 
  • Enter your personal details like Mobile Number, Name
  • Enter your bank account details like Bank Name, IFSC Code, Account number, type of account, etc to link your bank account to UPI.
  • Set UPI PIN by entering your debit card details and entering the expiry date of the debit card. After this, you will receive an OTP from the bank. Upon entering the OTP, you will be prompted to set a 4 digit or 6 digit M-PIN number.

3. Step Three: Start Transactions

  • Send Money: Click on the send or the start payment option to initiate the payment. The names of your contact list who are on UPI show up in the contacts tab. Else, you can initiate the payment by entering the mobile number or the virtual payment address of the payee. Once, you enter the amount, click the send tab. The app will prompt you to enter the MPIN. Upon entering the MPIN, the amount transfer occurs. Confirm the transfer by means of the confirmation message received from your bank.
  • Receive Money: To receive the amount, click on the receive option on the UPI app. Then, enter the mobile number or the virtual payment address of the payer. Upon doing so, the payer gets a notification with the amount to be paid and the associated remarks. It is the discretion of the payer to accept or reject the amount.
  • Transact using the QR Code: All UPI Apps come with an inbuilt QR code scanner. You can either scan the merchant QR code or transfer it to their mobile numbers. The merchant QR code is usually pasted on their bill counters. Not just merchants, even personal account transfer can be conveniently done with the QR code. To do so, you need to select the option collect/pay and click on QR code.
  • Miscellaneous: In addition to the above transfers, there are some additional benefits of UPI transfer. For example, while transferring or collecting payments, you can mark them as your favorite. This eases the scope of future transactions. Further, one can see all the transaction history done on UPI App just like one has on one’s passbook. 

On the whole, UPI has brought in a digital payment revolution in India. It has been one of the positive offset of demonetization in India. With faster and more secure payment transfers, it is a matter of time before it takes an esteemed place in every person’s pocket.

For more information refer:

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

Categories
Banking digital payments fintech

SabPaisa Hiring/Job Updates

We are looking for talented people to join our team

SabPaisa Job Hiring
SabPaisa Job Hiring

OCTOBER HIRING

1.  VP Engineering

Experience: 8-12 years

Job Description:

  • 8 + years of experience in scaling up and building products.
  • Start-up exposure of scaling up/building tech teams.
  • A people leader with a keenness to work in a start-up and with global stakeholders.
  • New- Age technology interest and research-oriented work.
  • Engineering leader is expected to enable research and development of technology products with the usage of new-age technologies such as AI/ ML/ DL/ Generative AI.

Expertise: Java/Multi-threading/Data Structure/Spring/My SQL

 

2. DevOps Engineer

Experience: 2 to 5 years

Job description :

  • Experienced in the setup of Apache Tomcat server, Apache Tomcat, Java, Apache httpd Projects.
  •  Expertise in the setup of HAProxy for Load Balancing.
  • Expert in using build tools like Maven for the building of deployable artifacts such as Jar and War from source code.
  • Expertise in Linux Shell Scripting.
  • Expertise in Linux commands
  • Experience in Integrating Redmine with Gitlab.
  • Experienced with Atlassian products like JIRA, Bitbucket.
  • Experience in using Version Control Tools like Gitlab, BitBucket.
  • Experience in using bug and issue tracking tools like Jira, Redmine.
  • Ownership of Build of the entire product, Ability debug, fix build issues.
  • Maintain and support, build and test environments. Manage concurrent releases and build a plan for releases in DEV, QA, Sanity, Production environments.

Drop in your CVs to [email protected]

NOVEMBER HIRING – QUARTER 1

1. DevOps Engineer

Experience: 4-7years

Job Description:

  • Experience in setup & configuration of Apache Tomcat server, Java, HAProxy for Load Balancing Apache Httpd Projects. HAProxy for Load Balancing.
  • Expert in using build tools like Maven for the building of deployable artifacts such as Jar and War from source code.
  • Expertise in Linux commands & Linux Shell Scripting.
  • Experience in Setup and configuration of issue tracking tools like Redmine, Mantis tools, Version Control Tools like JIRA, Bitbucket.
  • Experience with AWS cloud services including Lamda, AWS WAF, DynamoDB, Cloud formation, ECS
  • Experience with one or more of the following Databases: MongoDB, PostgreSQL, MySQL, Oracle, RDS, Redis is a plus
  • Experience in implementing CI/CD in projects.
  • Experience in deployments in Docker/Kubernetes
  • Experience with monitoring tools like Zabbix, zenoss etc.
  • Experience with TCP/IP packet analysis using wireshark/tcpdump

2.  Java Developer

Experience: 4-7years

Job Description:

  • Excellent knowledge of Spring and Struts frameworks
  • Excellent knowledge of Java, JSP, JavaScript, AJAX, HTML, XML, JASON
  • Good knowledge of Hibernet, MySQL
  • Knowledge of coding standards and good commenting practices
  • Knowledge of Agile & DevOps principles is a plus
  • Exposure to the SpringBoot and Angular JS is a plus.

Skills:

  • Ability to understand business requirements and translate them into technical requirements- Ability to design applications around natural user interfaces
  • Experience with REST API connections
  • Ability to design intuitive and robust REST APIs in collaboration with server-side team
  • Good with documentation (diagrams, README, Changelog, code comments, commit messages)
  • Proficient understanding of code versioning and the Git tool
  • Proficiency in unit-testing code for robustness, including edge cases, usability, and general reliability
  • Proficiency in bug fixing and improving application performance
  • Proficiency with HTML and Javascript is a plus

3. Data Scientist

Experience: 1-7years

Job description:

  • Identify valuable data sources and automate collection processes
  • Undertake pre processing of structured and unstructured data
  • Analyze large amounts of information to discover trends and patterns
  • Build predictive models and machine-learning algorithms
  • Combine models through ensemble modeling
  • Present information using data visualization techniques
  • Propose solutions and strategies to business challenges
  • Collaborate with engineering and product development teams

Job requirements and skillset:

  •  A Bachelor’s Degree in Computer Science, Engineering or relevant field; an additional diploma in Data Science,
    Statistics or other quantitative field is preferred.
  • Proven experience as a Data Scientist or Data Analyst will be preferred.
  • Experience in data mining.
  • Understanding of machine-learning and operational research.
  • Knowledge of Python, R, SAS, TensorFlow, Keras, Tableau, Qlik Sense and SQL, familiarity with Scala, Java or
    C++ will be considered as an advantage.
  • Experience using business intelligence tools (e.g. Tableau) and Big Data frameworks (e.g. Hadoop/Spark)
  •  Analytical mind and business acumen
  • Strong math skills (e.g. statistics, algebra)
  • Problem-solving aptitude
  • Excellent communication and presentation skills

4. Android Developer

Experience: 3-4 years

Job description:

  • High level of proficiency in object-oriented TypeScript, JavaScript, HTML5, CSS3, AJAX, XML, JSON required
  • Developing hybrid application using either React Native/ react.js
  • Expertise in, React NativeJQuery, Bootstrap and Angular Javascript framework
  • Development understanding of Android or iOS mobile application development life cycle
  • Knowledge of other modern Javascript framework e.g. React.js, Backbone, node.js is a plus
  • Working with Git/GitHub or JIRA
  • Working on UI concepts including application development using Spring MVC architecture 
  • Working with best practices and patterns such as Secure Coding Practices, Separation of Concerns, Concurrency, Proper exception handling, Single Page App development, Routing, Observables, and Event Handling
  • Architect, design, develop and maintain the next generation user interfaces for our continuous delivery products
  • Collaborate with the product team and provide technical leadership to a small team of talented software developers building a cutting edge, fast, and interactive UI

Job requirements and skillset:

  • A degree in computers with 3-4 years of mobile development experience in medium or large, enterprise application development
  • At least over 1-year experience in React Framework / React Native or React.js
  • Experience in developing hybrid application using either PhoneGap/Cordova/React Native/Snecha Touch/Mobile Angular UI
  • Experience with HTML5 and CSS3, and JavaScript, must have used frameworks such as React.js, Angular, Backbone or similar
  • Experience with Responsive mobile design strategies and experience with designing databases using SQL, and stored procedures.
  • Experience designing and implementing complex database application systems and user-centered Web interfaces and mobile interfaces.
  • Experience integrating advanced web & mobile applications.
  • Experience with Bootstrap CSS + CSS Preprocessors.
  • Experience with front end build tools such as grunt, gulp or similar.
  • Experience with REST APIs using JSON and SOAP web service integration.

NOVEMBER HIRING – QUARTER 2

1. Data Scientist Intern

Qualifications/Requirements

  • In pursuit of a Master’s in Data Science, Computer Science, Operations Research, Statistics, Mathematics, Economics or other relevant quantitative fields
  • Working knowledge of at least two programming languages. Examples: R, Python, Julia, Java, or Scala
  • Must be 18 years of age or older
  • Must be authorized to work in India
  • Needs to be able to work on-site in Delhi, India
  • Interested applicants are encouraged to apply by January 31, 2020
  • Summer Program Dates: June – August 2020

Desired Characteristics

  • Prior experience with ML and/or statistical modeling
  • Advanced working knowledge of statistics and its applications for inferential data analysis
  • Familiarity with Spark, Hive and/or Hadoop
  • Experience with data visualization techniques and concepts

Sub-Business

Campus Programs Interns

Career Level

Co-op/Intern

City

New Delhi
 

State/Province

Delhi
 

Country

India

DECEMBER HIRING – QUARTER 1

1. HR Executive

Job description:

Recruitment – 

1. Job Description, 
2. Identify the Competencies required,
3. Identify the source for hiring, 
4. Interview the candidate, 
5.Coordinate the interview with the respective department and
6. If selected, complete the documentation.

Operations – 

1. Joining formalities.
2. Handling Employee Database (Both in Soft Form and Files Management)
3. Leaves and Attendance Management
4. Handling the payroll
5. Managing advance Salary, Ad Hoc Bonuses, Loans
6. Confirmations, Performance Appraisals, Performance Management
8. Exit-Interviews
9. Full and Final Settlement

Employee Relation – 

1) Handling all the queries of the employees. Be it related to Salary, Leaves, Attendance, and Transfer, etc.
2) They are also expected to explain the various policies, strategies, and benefits to employees.
3) They are expected to stop all types of rumors and misleading communications.
4) They should motivate the employees on a day-to-day basis.

5) S/He should lead by example in terms of punctuality, behavior and complying with general office decorum.

Training & Development

  • Conducting Training & Development sessions for various departments
  • Conducting various sessions with respect to regulatory requirements
  • Continuously working towards employee engagement like arranging for fun activities

JANUARY  HIRING 

SabPaisa – Senior Manager – Marketing (4-7 yrs)

WHAT YOU ARE EXPECTED TO DO

1. Hands-on leadership of the team in creating, executing and managing digital and content marketing campaigns

2. Hands-on leadership of the team in creating, executing and managing traditional ATL, BTL & TTL campaigns

3. Build on existing marketing communications and product messaging that sets products apart from others in the market to give them a unique selling point

4. Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process

5. Plan and participate in the launch of new services and products which involve several different departments

6. Obtain insights into customers- usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data

7. Hands-on leadership of the team in creating, executing and managing social media strategy

8. Hands-on leadership of the team in managing and maintaining the organisation’s website(s)

9. Hands-on leadership of the team in creating, optimizing and managing content for organization’s website, blog, social networking accounts, case studies, and any and all places where content is required

10. Track and analyse website traffic flow and provide regular internal reports

11. Hands-on leadership of the team to attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

12. Hands-on leadership of the team to continually improve Search Engine Optimization of the website(s)

13. Hands-on leadership of the team in creation, editing and posting of videos, podcasts and audio content to online sites

14. Lead the team in arranging webinars and webcasts

15. Manage creation and editing of online banner adverts and oversee pay per click (PPC) ad management

16. Create, execute and manage email marketing campaigns

17. Create, execute and manage recruitment marketing campaigns

18. Identify new trends in digital and traditional marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

19. Attend product launches and networking events

20. Prepare and monitor the marketing budget on a quarterly and annual basis

21. Build strategic relationships and partner with key industry players, agencies and vendors

WHO ARE WE LOOKING FOR

1. You should have 4-7 years experience in digital marketing with hands-on experience in marketing communications and content creation

2. PPC (SEM, SMM) experience is a must

3. Working knowledge of traditional ATL, BTL, TTL marketing campaigns is a plus

4. You should have English writing skills with flawless grammar

5. You should be a dynamic, ambitious and people person comfortable with startup culture

6. You should be able to learn new things quickly

7. You should be very comfortable with technology

8. You should be able to get work done from other people

9. Experience in creative writing in English is a plus, not mandatory

AUGUST HIRING

SabPaisa – Manager/Senior Manager – Digital Marketing

This position welcomes marketers who can work and manage their teams from home. At the same time, we expect that you have the necessary patience and self-discipline required to do an exceptional job from home.

WHO WE ARE :

– We @ SabPaisa are a rapidly growing company in the payments domain having developed world’s first hybrid online+e-offline payment platform.

– We are a DIPP, GOI & IIMA certified innovative payment platform and payment collection partners of major banks like Bank Of India, Indian Bank, Canara Bank, Bank of Baroda etc having already whitelabeled our products to some of these banks.

– Plus we won the award of most innovative payment platform for 2017 and since then have consistently ranked among the top 10 payment platforms in India.

– We are changing the way financial institutions, hospitals, government bodies, e-commerce companies, schools, colleges, universities, councils, trusts etc collect money and data from their clients and customers.

– Our payments and collection application suite has already processed more than INR 15 Billion, a figure that will grow exponentially over the next several months as SabPaisa’s SAAS applications continue to penetrate the fastest growing segment of the data and payment digitization sector.

– Our clients and partners include names like Allahabad Bank, Bank of India, Magicbricks, Vijaya Bank, Dena Bank, Delhi Jal Board, Press Council of India, UP Govt, Bihar School Education Board, Merrut University, Burdwan University, Jharkhand Electricity Board etc

– In total, SabPaisa till date has served more than 700 clients and partners and close to 10 Million end-customers across India.

– Our executive team consists of senior members with more than 90 years in banking and technology having brands in their resume like IIT, IIM, ICICI, HDFC, Axis etc.

– Headquartered in New Delhi and led by a team with deep expertise in the banking and payments domain, SabPaisa is currently poised for explosive growth and is looking to grow its team with dynamic, smart and ambitious people with enormous appetite for learning who would love to be the part of a payment startup success story.

– In summary, we are a technology company building killer applications for data and payment digitization, with an immediate need to hire Senior Manager – Marketing @ SabPaisa to help us with our marketing initiatives

WHAT YOU ARE EXPECTED TO DO :

1. Hands-on leadership of the team in creating, executing and managing digital and content marketing campaigns

2. Hands-on leadership of the team in creating, executing and managing traditional ATL, BTL & TTL campaigns

3. Build on existing marketing communications and product messaging that sets products apart from others in the market to give them a unique selling point

4. Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process

5. Plan and participate in the launch of new services and products which involve several different departments

6. Obtain insights into customers- usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data

7. Hands-on leadership of the team in creating, executing and managing social media strategy

8. Hands-on leadership of the team in managing and maintaining the organisation’s website(s)

9. Hands-on leadership of the team in creating, optimizing and managing content for organization’s website, blog, social networking accounts, case studies, and any and all places where content is required

10. Track and analyse website traffic flow and provide regular internal reports

11. Hands-on leadership of the team to attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

12. Hands-on leadership of the team to continually improve Search Engine Optimization of the website(s)

13. Hands-on leadership of the team in creation, editing and posting of videos, podcasts and audio content to online sites

14. Lead the team in arranging webinars and webcasts

15. Manage creation and editing of online banner adverts and oversee pay per click (PPC) ad management

16. Create, execute and manage email marketing campaigns

17. Create, execute and manage recruitment marketing campaigns

18. Identify new trends in digital and traditional marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

19. Attend product launches and networking events

20. Prepare and monitor the marketing budget on a quarterly and annual basis

21. Build strategic relationships and partner with key industry players, agencies and vendors

WHO ARE WE LOOKING FOR:

1. You should have 4-7 years experience in digital marketing with hands-on experience in PPC, Email Marketing, Marketing Communications and Content Creation

2. PPC (SEM, SMM) & Email Marketing experience is a must

4. You should have English writing skills with flawless grammar

5. You should be a dynamic, ambitious and people person comfortable with startup culture

6. You should be able to learn new things quickly

7. You should be very comfortable with technology

8. You should be able to get work done from other people

9. Experience in creative writing in English is a plus, not mandatory

For more blogs, visit SabPaisa Blog

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing Fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here: https://sabpaisa.in