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Email Marketing

Eight reasons to be addicted to Email marketing tips for E-commerce

Email marketing strategies to be in the top league

Did you know that email marketing affects the purchasing decision of 59% of the customers? Email marketing attracts 40 times more customers as compared to social media marketing. Further, a study shows that over 30% of the emails are opened on the basis of the subject line alone.

If you are an e-commerce company or a startup, email marketing should be your core focus to build your business. In the course of this blog, you will learn to swim in the ocean of email marketing.

Email marketing
Email marketing for your business

1. Welcome Mail for Email marketing

“Athithi Devo Bhava”, Guests are God. Yes, customers are your guests. And they deserve a graceful treatment. A first impression goes a long way in maintaining your customers. Hence, it’s imperative that you have a thoughtful and well-framed mail for your new customers. Ideally, the mail must include a brief about the company explained through videos, infographics, pdfs, etc. Also, explain in detail, the steps to be followed for customer support. This shows the gesture of being loved and cared for.

2. Promotional Mail

How do you build loyal customers? One way is through quality content, another way is by prioritizing returning customers.  Hence, make sure you send offer emails to your ardent customers. Ensure that the promotion split up is clearly explained, leaving no room for confusion.

3. Carting out Mail

Imagine your bus breaking down minutes before you reach your dream destination. This is the same feeling when your customers abandon your cart during the last leg of the payment transaction. Brands have come out with interesting techniques to remind the customers about their abandoned carts. It ranges from personalized messages loaded with emotions to comeback videos. Hence, be unique in your abandon cart reminder emails to win back your customers.

4. Attractive template design for email marketing

Readability and visibility are very important for any marketing email. No matter how good the content is, the poor appearance turns off any customer. Also, ensure the compatibility of the email with both mobile and desktop. Bad visibility turns off potential customers in the initial stages leading to huge revenue loss.

5. Encourage reviews

Encouraging reviews is a strategic move to increase your visibility by connecting with your customers. In a digital world, word of mouth spreads far and wide. In other words, a customized review tag along with your email is the way ahead to get valuable feedback from your loyal customers.

6. Grow subscribers list by email marketing

Make sure that you capture the emails of all the customers who visit your e-commerce website. Applications like send fox and MailChimp has inbuilt forms to capture the visitor information in a specific format. Nevertheless, give an option to the customers to gracefully opt-out of the mailing list.

Further, make sure to systematically segment your list to avoid spam emails. For example, the categorization of customers as returning, occasional, etc could go a long way in growing the subscribers’ list.

7. Mail Automation

Automated email campaigns give a three-sixty degree analysis of the email performance. For example, there is a clear estimate of unsubscribers, no: of clicks, opens, etc. Snovio and send fox applications allows you to run automated email campaigns.

8. Seasonal Email

Festivals and seasons have a close place in the hearts of people. Hence, seasonal emails are the best way to capitalize on the emotions of the people. It is a good practice to send a customized promotional email with a festival or season flavor. There are more chances of positive customer response on the same. In this way, a lifelong relationship gets built up with the customers.

 

 

For more blogs, visit https://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

 

Categories
B2B blog Digital marketing Entrepreneur startup Uncategorized

Nine steps to develop a B2B blog

Blogging your way to boost business growth

What was your feeling when you wrote your first ever blog? What was the most challenging part of writing a blog? Was it research or the articulation of ideas? It depends on the type of blog you intend to pen down.

Blogs topics involve travel, food, hobbies, technology, etc. At present, businesses are capitalizing on blogs to reach their niche audience. Interestingly, B2B companies are turning to blogs to enhance their market reach.

What are the ingredients of a successful business blog? Topic, idea structuring, formatting and SEO guidelines play a crucial role in boosting the popularity of business content.

Blog for business
Craft a successful blog for your B2B business.

In the course of this blog, learn to craft a blog to suit your business and audience.

1. Blog topic selection

This is the first step in the creation of a business blog. The topic selection happens by keeping in mind the domain and the niche audience. In doing so, keep a track of trending blogs in your domain. By taking a cue from the topic, one can come out with topic ideas.

For example, a topic on ‘Ten must-read books for any entrepreneur’, multiple ideas are derived like:

  • List-based: Twelve must-read books for any entrepreneur
  • Keyword ‘entrepreneur’ based: Ten must-read books for any non-entrepreneur’

2. Topic research

Topic research is the second crucial step in blogging. In other words, topic research involves finding the right content for your blog. One needs to keep in mind the dimensions of the content. The more the dimensions, the more innovative and interesting the blog becomes. For example, a blog on starting a business covers dimensions of finance, administrative approvals, business laws, etc.

Hence, the more informative and innovative the content is, the more will be the backlinks and referring domains for your business. Further, more backlinks result in a gradual increase in your potential client base.

3. Introduction

The first impression matters a lot. Hence, blog introduction is the best way to make a first impression. While penning down the first paragraph, the gist of your content should be clearly visible. The basic idea must be expressed in a simple yet lucid manner. Also, make sure that the focus keyword of your blog is prominently seen, to comply with the SEO standards.

4. Content organization

Content organization is the most challenging part of writing a blog. The technique to arrange the content of the blog involves brainstorming ideas into numerous headings and subheadings. The transition to the ideas needs to be smooth with appropriate use of transition words. Also, indented paragraphs provide more clarity to the ideas being expressed. Further, the use of lists for summarising the blogs makes it more readable.

5. Innovative ideas

Innovation is a must for your blog to stand out. How to bring innovation into your content? A thoughtful quote at the beginning or end of the blog adds more value. Secondly, incorporate graphic pictures to make your message loud and clear. Thirdly, try out funny GIFs and Memes to make mundane business topics interesting.

On the whole, make sure to think out of the box to make your content appealing to your audience.

6. Language check

A blog with unpleasant grammar is a turnoff for any business deal. In other words, grammar forms the basic benchmark for any content. Make sure that you use a tool to keep your grammar in check. Some of the common tools/editors for grammar check are Grammarly, text metrics, WordPress, etc.

7. SEO formatting

Search Engine Optimization refers to the optimization of your blog according to google search rankings. It keeps in check the right use of images, alt texts, captions, heading visibility, etc. Also, ensure that the focus keyword use happens an adequate number of times. This enhances the search process involving the keyword. As a result, the probability of your content being searched online goes high.

8. Blog publishing

Once you have finished your blog optimization, it is time to publish it. Based on the size of the business and budgetary requirements, there are a number of publishing platforms. The best-known publishing platforms are WordPress.org, Blogger, Tumblr, Gator, etc.

9. Blog promotion

It involves the use of different media platforms to promote your blog. Some of the well-known media platforms are Facebook, Twitter, LinkedIn, Instagram, etc. Also, ensure that you add the relevant hashtags and tags to enhance your post visibility and outreach.

For more blogs, visit http://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

Categories
linkedin marketing Uncategorized

SIX LINKEDIN MARKETING STRATEGIES

Innovation to marketing, marketing to inspiration

I came across LinkedIn over five years ago as part of a peer discussion. Back then, I was a college student with a job at hand even before passing out. I remember ignoring numerous connection requests on LinkedIn. But trust me, that was not intentional. I failed to fathom the significance of LinkedIn due to my limited work experience. Most importantly, I could not gauge the significance of LinkedIn marketing for professionals and companies alike.

But, at present, as a working professional in the content marketing domain, LinkedIn is an integral part of my professional life. LinkedIn gave me access to varied companies in the course of my job switch. Also, as part of my company social media marketing team, LinkedIn is the fundamental platform I rely on for content publishing.

LinkedIn Marketing strategies for your business
Six awesome LinkedIn marketing tips for your business

Founded in 2002, LinkedIn is the most popular platform for professional knowledge sharing. If you are an individual looking for a job, a startup looking for growth ideas or company looking to hire fresh talent, LinkedIn is the right place for you. Nevertheless, certain time-tested strategies to drive the right content and reach the right people.

In the course of this blog, I will walk you through six awesome content sharing marketing strategies on LinkedIn. It has worked wonders for many successful companies. Hope it advances your business in the long run as well.

1. Marketing through graphic content

Companies that stand out in the market have very good graphic content in their marketing posts. A well thought out picture is equivalent to a million words. The message is deciphered instantly by the audience, in a different yet innovative way. Also, studies suggest that messages sent out in the form of graphic images have long-lasting retention power.

For example, a statistic on company growth using an attractive big font and a positive graphic image transforms the image of the company in an instant. The more students see and observe, the more they decipher, learn and retain. The same technique holds good in the professional domain.

2. Use of short videos

Videos are a powerful way to send across brand growth stories. It is a medium to give life to your organization’s vision and goals. A short video of 1-2 mins sends across an organization’s message in a short and crisp format. Interestingly, short videos attract more number of likes, retweets, and comments on LinkedIn. Also, video marketing strategies improve SEO in the long run.

3. Questionnaire marketing

How frequently do you interact with your target audience? Or is it that you just log in to LinkedIn to post your stories and log off? Always, remember that LinkedIn works best as a two-way professional platform. Posts that invite for comment or questions are liked and shared the most. It is a thoughtful approach to build a long-lasting rapport with your target audience. In other words, two-way interaction makes LinkedIn a real knowledge-sharing platform.

 

4. Storytelling approach

We all are great fans of bedtime, grandma stories. Aren’t we? Hence, it is time to give wings to the beautiful childhood memory on a marketing plane. Stories are loaded with curiosity and is a feast to any creative cum innovative mind. Also, stories make us think out of the box by taking us to an imaginative land.

Hence, why not build your LinkedIn marketing strategy around an inspiring and compelling story? In this way, you can project your brand in the most creative way. It keeps the target audience glued and keep asking for more. So, the next time you run out of ideas, feel free to explore and dive into the storytelling approach.

5. Content scheduling

The frequency of social media posts matters as much as the quality of its content. Majority of successful brands come out with 3-5 compelling, thought-provoking and informative posts each day. But, it becomes tedious to manage the intervals of posting.

Here is when the importance of content scheduling comes in. Content scheduling refers to the structured scheduling of social media posts using online tools. For example, Sociamonials is a popular tool used to schedule social media posts. Posts on multiple social media platform are scheduled in bulk for spans ranging from weeks to months. It saves the overheads involved in building posts for social media. Hence, plan and strategize your content scheduling for optimum results.

6. Content analytics

Is content marketing all about curating and posting great content? The answer is undoubtedly no. A constant and consistent analysis is required to closely track the performance of your post.

LinkedIn provides an Analytics tab to view the analysis of your daily posts. The no: of clicks, likes, shares, retweet, comment, etc helps in the in-depth gauging of audience response to your post. Accordingly, you can strategize your future posts by keeping in mind the larger customer needs.

Also, Sociamonial site provides a detailed analysis of your post on a daily basis. It takes the form of simple graphs and pie charts which is easily understandable.

For more posts like this, please go through http://blog.sabpaisa.in

For more ideas, visit,

https://www.grammarly.com/blog/meet-inspiring-grammarly-users/

https://blog.hubspot.com › companies-rocking-linkedin-company-pages

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in