Consumer and Business Market: 10 Most Important Differences in B2B Marketing

10 Most Important Differences Between Consumer and Business Market

It is important to understand the consumer and business market for a better understanding of the business. When B2B International began in the 1990s, one of our biggest challenges was convincing potential clients that our skills as B2B consumer and business market researchers and marketers were unique. The idea that B2B marketing – and thus […]