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Best 8 Tips To Help You Generate eBook Ideas for Your B2B SaaS

eBook Ideas

Best 8 Tips To Help You Generate eBook Ideas for Your B2B SaaS

Creating and executing eBook Ideas allows your SaaS business to find prospects through your funnel of audience regularly. eBooks are great B2B SaaS lead magnets because they provide quality information that generates leads and revenue.
Because eBooks may be time-consuming to create, it’s critical to have a few killer eBook Ideas under your sleeve to make your efforts worthwhile. The greatest eBook themes often contain brief and to-the-point material, such as checklists, which have the highest conversion rates, according to 59 percent of marketers. In this post, we’ll go through 8 strategies for coming up with eBook concepts.

How to Generate SaaS eBook Concepts

As a SaaS marketer, you’re under pressure to consistently create high-quality, high-performing eBooks—but you’re also short on time. And how many times can you speak about the same subject without boring your audience to sleep?

 It may be difficult to come up with fresh ideas that would appeal to your target market. Thorough research is essential. You should also attempt to limit the subject so that your eBook’s emphasis isn’t too wide. More detailed information is often more valuable to your viewers. With that in mind, here are 5 suggestions to assist you to come up with the finest eBook Ideas:

1. Identify The Purpose Of Your Ebook.

The greatest SaaS eBook Ideas have a clear and quantifiable purpose that fits with your company goals. Consider what action you want your readers to take after reading your eBook. For example, you may want them to call you to schedule a product demonstration.

ebook ideas

2. Recognize The Issue You Want Your Ebook To Address.

Having a thorough understanding of your audience’s problems is critical for coming up with eBook Ideas that will connect with your readers and help you accomplish your objectives. To find out what makes your consumers tick, do surveys and focus groups, ask your sales staff what comes up in their interactions with prospects, and monitor social media and online reviews for recurring problems.

3. Examine Your Existing Content

Examining your current material may help you determine which parts you might be able to convert into an eBook, or at the very least, where you can obtain SaaS eBook Ideas. Examine your statistics to determine which content works best in terms of impressions, click-throughs, time on page, exit rate, and conversions (downloads, demos, etc.). This high-performing material is likely to be brimming with eBook Ideas.

4. Stay Current On Industry Developments.

Use news aggregators and remain active on social media platforms to find out what your target audience is reading, commenting on, and sharing. This will also provide you with great SaaS eBook Ideas by allowing you to get a feel of the subjects on which your rivals and industry influencers are producing material.

5. Carry Out Keyword Research

Identify keywords with a high volume of traffic, since this shows a high level of interest in a subject. Choosing these keywords as your eBook Ideas will increase the likelihood of bringing traffic to a landing page where visitors may opt to download the eBook. This is a fantastic method to see whether the eBook subject ideas you’re interested in have enough search traffic to merit your attention.

6. Review Others’ B2B SaaS eBook Ideas

Before you build your own, it’s a good idea to look at a few B2B SaaS eBook Ideas to get some ideas (and to learn what not to do). For example, your eBook Ideas should always be accompanied with a landing page that persuades visitors to download the material. You should also make sure that your ebook contains practical ideas that readers can immediately use in their own businesses.

Reviewing B2B SaaS eBook Ideas utilized by other authors is a fantastic approach to put yourself in the shoes of your readers and learn which techniques work best for them.

7. Discover Which Aesthetic Aspects Contribute To The Development Of Great Saas Ebook Ideas

Design is an important factor to consider while brainstorming eBook Ideas. Your text may fall flat if it lacks great design. A strong design ensures that the information in your SaaS ebook flows in an interesting and consumable manner.
Focus on your ebook cover to entice readers, as well as the overall design to break up content and deliver information in a fascinating way. It is critical to use your brand colors and adhere to a consistent structure.

8. Plan Your Project And Come Up With SaaS Ebook Ideas

It is critical to devote your entire focus to the planning phase. This will assist you in remaining structured while you compile your list of SaaS eBook Ideas.
Brainstorming eBook Ideas is an important aspect of coming up with eBook Ideas. Allow time for you and your colleagues to be creative and have fun with this phase. Before you begin exploring eBook Ideas, define your target audience and what you want to accomplish with the material. This will assist you in coming up with ideas that will help you achieve your objectives.

Conclusion

There is a plethora of ways to generate good eBook Ideas. We highly suggest investing time in understanding what eBook Ideas would benefit your company the most. Your team may greatly benefit from brainstorming sessions as it is a great team-building exercise. It’s a great initiative to take: inviting suggestions and ideas from your colleagues and people around you, even clients.
This builds an extensive network of ideas and makes your job way easier. The list mentioned above is as exhaustive as it could be, but ultimately, it comes down to your efforts. Generating eBook Ideas is not the mammoth task it seems it is once you start devoting time to exclusively deal with this. Let us know in the comments down below what strategy worked best for you.

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The Top 10 Most Reliable Branding Ideas for SMEs

Branding Ideas for SMEs

The Top 10 Most Reliable Branding Ideas for SMEs

As the saying goes, ‘A brand of a company is equivalent to a family’s reputation.’ Micro, small and medium companies have discovered that social media which is a great branding idea, enables them to get high exposure to expand into the market. Unfortunately, many micro and small companies make the blunder of ignoring branding efforts as they consider themselves as just a company selling products and not a brand. These companies think that brands are only for big firms with massive budgets that provides national recognition to them. Mostly, these companies resort to pointless branding ideas like getting flashy business cards to compete with famous brands. However, branding is crucial for every business of all sizes as it enhances their overall value, provides employees motivation and direction, and helps acquire new customers quickly.

Here Are The Top 10 Branding Ideas for Small Businesses

1. Follow The Fundamentals

No start-ups or small businesses can establish their brand identity overnight. It takes its own sweet time. One of the best branding ideas for any company would be spending time and money on research, evaluation based on data, and critical thinking before considering any other branding idea.

2. Analyze Your Business Performance

Quality should be your priority. No branding ideas will work unless your company operates on the product or service’s quality. If customers are happy with your product’s quality, it will increase word-of-mouth publicity. It will further enhance your brand’s credibility and authenticity. That’s why you must keep analyzing your business performance to figure out the loopholes in your business. This branding idea could help you to acquire and retain many customers.
Secondly, you must constantly update your customers about your brand and fix the operational errors to strengthen your brand value. Let your customers know if your company is facing a technical glitch while delivering the services or products, and additionally, you are working towards fixing it. Use this smart branding idea and remember that customers love interacting with brands that are honest with their buyers.

SME Brand Ideas

3. You Must Redesign Your Logo

Another excellent branding idea would be to redesign your logo. A company’s logo is a reflection of what your business is about. You must have seen Mac Donald’s M, the four circles of Audi or Apple’s half-eaten apple that looks like heaven’s tempting forbidden fruit. Therefore, you must understand that your company’s logo is the face of your company for your target customers. It is an unspoken rule that many marketers believe that logo is the best brand-building exercise. Therefore, marketers always consider logo design as the best branding idea while planning a marketing campaign. You must create an engaging logo to attract customers. Understand that terrible logo designs leave a bad impression on clients.

4. What's Your Brand's Story?

What is the back story of your brand? First, connect your brand’s identity with a relatable story. This move could be a brilliant branding idea for your company. 

The story doesn’t necessarily have to be your origin story, although it will have elements of why you started the company. This branding idea can help you to establish your target market. 

The ultimate goal of your brand story should answer the following queries:

  • What does your company believe in delivering?
  • What are the issues does your product or service address?
  • How will your company solve those issues?
  • Why do you choose to relieve those issues that customers are facing?
  • In the next 5 years, where do you want to see your business?  

Remember that while you’re creating your brand story, it’s not just the selling pitch you give to customers when they want to know about your business. Instead, it’s about how your brand relates to customers and why you have started the company.

5. Assess The Social Media Strategy of Your Company

This is one of the crucial branding ideas that can help you to expand your business. Social media presence is vital for enterprises, especially startups, micro and small businesses. Social media sites like Twitter, Instagram, and Facebook provide startups with a broad range of possibilities to acquire many potential customers. Unlike traditional marketing campaigns, your carefully and thoughtfully crafted social media page lets you build connections and community groups of social media users around your services and products. Social media enables companies to gather media mileage and create brand awareness with modest budgets and grassroots campaigns. For example, a California based shaving brand called Dollar Shave Club, through its viral advertisement, garnered over 12,000 views within 48 hours. Similarly, you need just one unique branding idea to reach out to people.

6. A Tacky Product Packaging Is A Terrible Branding Idea

It would be best if you don’t take product packaging lightly. Some firms have mediocre packaging for their goods. Due to this, the customers leave them forever. A terrible packaging dissuades customers from purchasing the item due to awful package designs, labels with some legal information and torn, leaking and smelly packages, which also leaves an odour in the product. So, make a lasting impression on your customers and utilize the packaging opportunity as a great branding idea. Use good quality boxes or packets for your products that don’t smell. Leave nice notes for your customers, so they feel great and satisfied while using your product.

7. Blogging Can Be A Great Branding Idea.

Blogging about your business is perceived as one of the excellent branding ideas. Show yourself as an industry leader through your blogs and that your company efficiently addresses customers’ issues. This branding idea will help to create trust amongst your customers for your brand. Tell customers about your products and services and how you are better than others in the industry. Write a few self-help guides so that customers will feel that you are not just trying to make money but are also trying to educate them. Your blogs must also have good texts and visuals that can make the blogs look attractive.

8.Include Email Marketing in Your Branding Ideas' List

Email marketing could be a traditional branding idea, but time and again, it has shown results when it is done correctly. This doesn’t mean that you will spam your potential customer or visitor’s mailbox with loads of emails. That would be considered career suicide. Do not do that! Instead, send a thoughtful email about your new products and best-selling products every once in a while to remind your customers about your brand. This practice is a great branding idea and will help you build a friendly image of your brand.

9. Feedback From Customers

Customers’ feedback is a good branding idea and will help you to improve the quality of your products and become a trustworthy brand.

10. Create What You Believe In

Don’t copy ideas of other brands and always make unique things that buyers will cherish forever. This branding idea could never go wrong. The customers will engage with your company, only if you make an honest effort.

Conclusion

Today, your competitors are no longer just the store next door. Your business is vying for attention online with tens, hundreds, or even thousands of others. To stand out from the crowd, it’s more important than ever to have a strong brand identity. For a small business to succeed, it will be even more imperative to know who you are, what you offer, and whom you are offering your product or service to.

Branding your small business is not a luxury, it is a necessity. You should invest time to make sure your business brand is clear and professional. Branding is a critical part of all business communications, and it impacts every aspect of your business.

Your brand will live on in the hearts of your customers if you provide them with a remarkable experience. Be sure to care about your customers, and they will do the same for you.

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6 Helpful Tips You Can Use For Successful SME Marketing

SME Marketing

6 Helpful Tips You Can Use For Successful SME Marketing

If you own a small business, SME marketing is a strategy you should consider using to expand your audience and raise brand awareness. The creation and distribution of online content that increases the number of visitors to your website is called content marketing. Blogs, infographics, and whitepapers are examples of content marketing specifically focused towards generating interest in your products or services.

What are the benefits of SME Marketing? Your firm can establish itself as a thought leader in your sector by delivering relevant, current information, strengthening brand awareness and building consumer trust, respect, and loyalty. You may also use SME marketing to identify your customers’ pain points and explain how your products can help them, therefore, eventually leading to a sale.

SME Marketing: 6 Steps For Success

1. Start A Blog

There has never been a better time for businesses to incorporate blogging into their SME marketing plan than now, with nearly 4 billion individuals worldwide connected to the internet. Blogging not only helps attract traffic to your website and promote your products and services, but it also helps create trust with potential clients.

Many people wonder if blogging is still worthwhile in 2021 after starting a business. Short answer: Yes! Here are some reasons for it:

Benefits of Blogging for SMEs:

  • Grow online traffic.
  • Nurture and convert customers.
  • Keep current customers engaged.
  • Differentiate you from other similar businesses.
  • Increase demand and interest in your products or services.

2. Create a Social Media Presence On The Social Media Platforms That Your Target Audience Uses

If you’re in the business of selling products or services, you almost certainly have a social media presence. Being present is just not enough, unfortunately. You need to participate on platforms that your target audience uses.

How can you pick the best social media outlets for your business from the plethora of options? You must first determine your target audience before posting anywhere. You’re not communicating to everyone on social media; you’re speaking to a specialised group of consumers with specific interests. After you’ve determined who you’ll be communicating with, you’ll need to figure out how to contact them.

Identifying your audience’s active areas can be done in many ways. Let’s have a look at them.

  • Aggregate all existing consumer data to find out how your audience spends their time online.
  • See where your competitors have the most active users on their social profiles.
  • Analyse consumer online behaviour using tools such as Google Analytics.

By taking the following three steps, you can identify where and how to deliver content to your target audience.

SME Marketing

3. Start An Email Newsletter

Nowadays, you’ll hear the same advice from every marketer: you need an email list, and you need to work hard to acquire one. Delivering regular email newsletters is an important part of growing a successful list. The objective of an email newsletter is to keep your subscribers up to date about your company, goods, and services. It’s not, however, something that’s commonly employed in a hard sale. Rather than a pushy salesperson, an email newsletter should feel like an update from a helpful friend.

That isn’t to claim that these newsletters are just for keeping in touch. They can be used to entice clients to take action, such as purchasing something or reading your most recent blog post. Your SME marketing campaign’s newsletters are frequently its lifeblood. Moreover, email marketing has shown to be far more effective than social media marketing over the last decade.

4. Build a Content Calendar

In SME marketing, while it’s critical to put in the effort to define your customer personas and supply the content they require at each stage of the buyer’s journey, it’s also critical to keep producing relevant material on a regular basis.

Build monthly plans that contain social postings, blog entries, emails, and whatever other material you want to publish that month instead of scurrying to create content on the spur of the moment. This method not only keeps you organised, but it also allows your readers to get used to a content schedule and develop a trust and familiarity with your brand.

5. Create a Variety of Content Types

It’s critical to stand out in a crowded market in any way you can. Your SME marketing plan is one approach to accomplish this for your small business.

Examine your present material as well as that of your competitors. Examine what is and is not resonating with audiences. It’s time to strive to repeat your efficacy with your upcoming material now that you’ve demonstrated efficacy.

Then it’s time to let your imagination run. Don’t be constrained by what’s currently there. Make an infographic out of your most recent blog post, then transform your infographic into a whitepaper and make a series of quote-centric social tiles out of your white paper. The possibilities for content development are endless.

6. Mine Customer Reviews and Testimonials

Local consumers use online media, including reviews, to find local providers in 97 percent of cases. If you’re a tiny, local business, this implies that your reviews are the lifeblood of your operation. Bring those reviews to life with social media postings and testimonials on your website and blog to make them work as hard as you do. You make that review much more personal by sourcing the greatest statements and putting a face to the name, resulting in a consumer-generated ad that speaks for itself.

Even if your SME marketing budget is limited, you can still implement most, if not all, of the above six tactics. You’re well on your way to building a winning SME marketing plan that can grow your audience and enhance overall sales after correctly identifying your customer personas.

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The 5 Best Ways to Identify SaaS White Paper Topics

white paper topics

The 5 Best Ways to Identify SaaS White Paper Topics

White papers are a great way to generate leads and demonstrate thought leadership. However, having the proper B2B SaaS white paper topics is critical to the success of your material. Your white paper should demonstrate your company’s competence while also being intriguing and useful to your target audience. Here are five amazing ways you can decide white paper topics.

How to Come Up with Interesting SaaS White Paper Topics

1. Get Into Your Customer's Head To Find White Paper Topics

To write a white paper that your target audience will want to read, you must first thoroughly understand them and the problems they are experiencing. One of the greatest methods to acquire this information is to speak directly with your prospects and customers. Conducting one-on-one interviews with your customers—or, if interviews aren’t feasible, questionnaires—will provide you with a treasure mine of information that you can utilize to choose a SaaS white paper subject.

Your sales representatives and customer service representatives have regular interaction with your prospects and customers and may provide feedback on what questions come up often in their discussions. Determine where your sales representatives encounter the greatest resistance from prospects and evaluate if publishing a white paper with the right white paper topics may assist you in overcoming these hurdles throughout your sales cycle.

Another method for better understanding your consumers and generating ideas for white paper topics is review mining. Keep an eye on what others are saying about your SaaS on software review sites like Capterra and G2, or anywhere it is mentioned. You don’t even have to restrict yourself to your consumers. Examine product reviews for your rivals’ or comparable goods and services, and utilize them to generate ideas.

2. Find White Paper Ideas By Carefully Listening To Social Media

Understand where your target audience spends their time online and what they’re talking about. Look for recurrent topics—what questions, issues, or trends keep cropping up?

Check out Quora to see what questions people in your business are asking, or search Reddit by topic. Follow industry hashtags on Twitter or look into what’s popular in your sector. Read the comments on industry blog articles and keep up with what’s trending in LinkedIn and Slack groups. What’s the greatest part? This job does not have to be done manually. Many social listening technologies may be useful in this regard.

You may also conduct a poll on social media to gather ideas for SaaS white paper topics. Allow your audience to tell you what their greatest problems are by directly asking them, rather than making assumptions. In the long run, going directly to the source will save you time.

white paper topics

3. Analyze Your Competitors To Discover White Paper Topics

To obtain ideas for white paper topics, look at what your audience is talking about as well as what your rivals are talking about. The white papers and other material they produce may also offer you white paper topics for what could work well for your target market. Use SEO tools like Ahrefs and Buzzsumo to discover the best-performing content on rivals’ websites, and evaluate whether such subjects are relevant to your audience and company objectives.

Don’t just steal ideas from your rivals. Rehashing the same old white paper topics will not pique your audience’s attention. Instead, consider how you might provide a unique viewpoint on the material that your rivals are producing. What white paper topics will interest your audience? What can you contribute to the discussion? Or, what are your rivals failing to address? What can you do to fill the gaps?

4. Identify White Paper Topics By Drawing Inspiration From Previously Published Material

When looking for a SaaS white paper subject, there’s no need to recreate the wheel. Use your website analytics tool to find out which blog articles on your site are the most popular with visitors. These articles are great candidates for white paper topics since your audience has previously shown interest in this information. Consider how you might build on your popular blog articles. What are they missing? What has changed in your industry since these articles were written?

Bonus: Repurposing popular blog articles into white paper topics can save you time and resources while producing your white paper.

5. Identify White Paper Topics By Interviewing Industry Leaders And Influencers

Who are your industry’s major players? You may add to your collection of intriguing SaaS white paper topics by tapping into their expertise. If feasible, interview industry influencers and experts, or examine what topics appear in their LinkedIn conversations, conference presentations, or articles in industry magazines.
If you do interview industry experts, be sure to include quotations from them in your white paper and get comments from them before publishing it. Including quotations from reputable experts in your white paper enhances the content and boosts the reputation of your business.

Conclusion

Generating topics is an easy task if you emphasize the importance of exclusively devoting time on this to your team members. Weakly brainstorming sessions with colleagues where you apply the tips mentioned above can really yield excellent results. White paper topics can also find inspiration from your clients. Remember, your clients can become your biggest resource. Service is the most important part of SaaS, and the most successful SaaS strategies take into account the needs and interests of their clients.

White Paper Topics are just a gateway into SaaS marketing. We’re sure you’ll be interested in knowing about other areas of content creation, such as generating eBook Ideas. When you’re marketing SaaS, it is important to understand that content creation can completely set you apart. You just need to have the right content and believe in its power. Let us know what topics you’d want to see from us in the future, and keep the list running in case we’ve missed anything in the comments below!

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Payment Gateway Charges in India: A Complete Guide

Payment Gateway Charges

Payment Gateway Charges in India: A Complete Guide

Do you have questions about payment gateway charges and would want to know more? Read on to find out more about payment gateway charges.
Payment gateway charges refer to the cost incurred by businesses to process payments online through their websites or applications using the chosen payment gateway. Payment gateways usually charge a percentage of the transaction amount, but the amount could vary depending on the type of payment method used and the amount of risk involved.

What are Payment Gateway Charges?

You might think the difference in payment gateway charges between different businesses is not significant enough. However, for bigger businesses whose revenues are measured in crores, even a difference of one or two decimals can have a significant impact on the profits. 

Payment gateways enable you to accept online payments on your website or app in addition to managing transactions, providing instant refunds, and allowing real-time bank settlements.

In other words, the payment gateways charges are the fees charged to provide all of these services, as well as allowing your customers to pay on multiple platforms.

Payment Gateway Charges are Affected by Several Factors-

When you integrate a payment gateway into your website or application, it enables you to accept online payments. To facilitate online payments, the payment gateway service provider partners with banks and card networks such as Visa and Mastercard. 

What influences the decision to choose a payment service provider: its market reputation, the success rate of payments, or the number of payment sources supported? According to changing market trends, many people believe that a product’s price is one of the factors that determine its quality. Choosing a payment gateway depends on factors like the Merchant Discount Rate or MDR and other associated charges.

  • Merchant Discount Rate (MDR)

The merchant discount rate (MDR) is the percentage that is charged by the payment service provider when your business accepts online payment methods or debit and credit cards. MDR percents are defined before the merchant agrees to set up and use any services and, therefore, the charges are assessed on every transaction made. 

MDR consists of bank fees, interchange rates, chargeback fees, point-of-sale fees, and assessment fees charged to customers and merchants who use digital payments.

  • Interchange Rate

Interchange Rate refers to the amount credit card companies like VISA, Mastercard, and Discover charge the receiving bank for every payment received by a credit card transaction.

The rate includes the transaction handling costs that are incurred by issuing banks and the investments they make to minimize the risk of fraudulent transactions. Merchants’ interchange rates are also affected by the type of card, the amount of risk associated with their business, and how they accept payments (swipe or online).

  • Merchant Account Provider Fee

Having a merchant account linked to the credit card network is a necessity for accepting credit card payments online. The merchant account lets you accept online credit card payments, and the provider deposits the received sum into your bank account regularly.

Based on the volume of transactions and type of business, the merchant account provider may charge a small fee in addition to the interchange fee. There may be a monthly maintenance fee as well as an additional fee for disputed transactions.

  • Payment Security

Customers are also charged differently based on how they use a payment gateway, be it an in-store transaction, an online transaction, a telephone transaction, etc. Each type of transaction carries a different level of risk.

For instance, receiving payments in an offline store via a card swipe machine is less risky and is assessed lower fees, than online transactions which are highly vulnerable to cyber-attacks.

Payment gateway charges

Payment Gateway Charges and Components

To facilitate online payments, gateway fees usually comprise various components. Here are the components of the payment gateway fee:

  • Payment Gateway Setup Charges

The setup fee for a payment gateway is a one-time fee charge levied at the time of integration of the payment gateway to set up a merchant account. 

  • Annual Maintenance Charges

Payment gateway providers charge an annual maintenance fee to cover the cost of maintaining software, security, payment technology and to cover operational costs. 

  • Integration Charges

Integration charges are fees the payment gateway charges for integrating the payment gateway into the merchant’s website or app. 

  • Merchant Discount Rate

The merchant discount rate (MDR) is the percentage that is charged by the payment service provider when your business accepts online payment methods or debit and credit cards.

What Are The Benefits Of Considering Payment Gateway Charges?

Payment gateway charges vary depending upon several factors, including the types of transactions processed, the frequency, the type of market, and the amount of revenue generated by a business.

Making a detailed comparison will be easier if you are aware of the fees charged by different payment gateways. You can then compare other factors, such as the number of payment modes supported, payment security, success rate, and other factors, based on these charges.

FAQs

  1. What is TDR?
    Transaction Discount Rate (TDR) is a charge for usage of a payment gateway that is assessed per transaction.
  2. What is the purpose of payment gateway charges?
    Service providers use payment gateway charges to cover various expenses, such as software maintenance, security, payment technology, and to cover operational costs.
  3. What is MDR?
    The merchant discount rate (MDR) is the percentage that is charged by the payment service provider when your business accepts online payment methods or debit and credit cards.
  4. How do I select the best payment gateway for my online business?
    The best way to choose a payment gateway for your business is to compare its features with the needs of your business and before making a choice, compare the options from various sides.
  5. What are payment gateway charges?
    The payment gateway charges are the fees charged to provide services for managing transactions, providing instant refunds, allowing for real-time bank settlement, as well as allowing your customers to pay on multiple platforms.

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5 Easy Google AdWords Digital Marketing Tips that you can use for your business

Adwords digital marketing

5 Easy Google AdWords Digital Marketing Tips That You Can Use For Your Business

Google adwords digital marketing has evolved from a niche technique for cutting-edge startups to a critical component of any digital marketing strategy.
Businesses of all sizes, from little family shops to giant international companies, are using Google adwords digital marketing to attract new customers via the world’s largest search engine these days.
A fantastic strategy to market your website online is to invest in an online advertising campaign. It’s possible with Google Ads, an online advertising platform that lets you attract customers looking for items or services similar to yours.
Google Analytics data can assist you in developing an advertising strategy. Google Ads allow you to target people in certain places or who type specific terms into a Google search, for example, if your analytics show that the majority of your clients are from East India, you might advertise in that region to leverage on your popularity there.

If you are using Google AdWords Digital Marketing to build your business, make sure to take note of the following tips:

1. Select Keywords Carefully

Every successful SEO and PPC campaign is built on solid keyword research. After all, in order to boost Google traffic or operate an effective Google Ads campaign, you must first understand what your audience is looking for and then tailor your growth strategy accordingly. You’re working blindly if you don’t know how people search for the things you sell, the services you provide, or the information and skills you share.
Take the time to come up with a list of precise keywords that potential clients might use to find you on the internet. The Google keyword tool is an excellent place to begin, and it’s completely free! Focusing all of your attention on favourable keywords that bring you traffic is one of the most prevalent and costly google AdWords digital marketing blunders. Don’t forget to create a list of negative keywords (phrases that you don’t want people to discover you for). If you’re selling gold watches, for example, you’d use the negative term “silver.” A comprehensive list of negative keywords can considerably improve the quality of your traffic and the CTR (click-through-rate).

2. Support Organic Traffic with PPC

You’re probably aware that you can utilise Google Advertisements reporting tools to check how frequently your ads appear to potential customers and which keywords are responsible for those impressions. You can also monitor how frequently pages from your website appear in Google’s free organic search results, as well as which search words triggered those results to appear on the search results page, with the paid & organic report, a preconfigured report you can view in your Google Ads account.
This information can help you better understand how paid text ads and organic search results work together to help you reach people who are looking for information online, identify new, potentially valuable keywords, and get a holistic picture of how your online presence is performing in terms of attracting views and clicks.
It’s a dangerous plan to rely solely on free search engine traffic. An SEO campaign often takes 6-12 months to come into operation, whereas an AdWords digital marketing campaign takes impact and produces returns nearly instantly if set up properly. You have a lot more control over the constancy of the traffic you obtain with an AdWords campaign. To gain a large online presence, a combination of SEO (Search Engine Optimization) and PPC (Pay Per Click) is advised.

Adwords digital marketing

3. Include A Call To Action

A call to action (CTA) is a prompt on a website that instructs the user to do something specific. A call to action is usually expressed as a command or action phrase, such as “Sign Up” or “Buy Now,” and usually appears as a button or hyperlink. This can be text on a button (a CTA button) or a web link in adwords digital marketing, and CTAs in email campaigns are frequently links to a webpage where the user can take additional action. Without a clear CTA, the user may be unclear how to buy a product or subscribe to a newsletter, and is more likely to exit the site before finishing their task.

4. Test, Test and Test Again!

AdWords is the world’s most user-friendly testing engine, allowing you to try out fresh ad content and landing sites and have Google tell you which ones are the most effective. You can even try out different places; just because you’re first doesn’t mean you’ll get all the clicks. Sometimes #2 and #3 produce the same number of clicks as #1, but at a cheaper cost. We’ve worked with a lot of customers who have saved a lot of money by using AdWords digital marketing to test their offers and messaging before jumping into production and sales.

5. Don’t Forget to Track

The quantity of data about your campaign that can be accessed via AdWords reporting, Analytics, and other technologies is tremendous. From the most commonly searched to the highest converting and profitable search phrase, you can accurately track the efficiency of each search phrase. With this information, you can kick-start your SEO campaign and help your website rank well in organic search results for the most profitable search terms.

Google Adwords digital marketing is now a requirement. It helps you connect with relevant customers for less, regardless of your business kind or size. To get started, there is no need to be an expert. Start by learning about Google Adwords digital marketing and how your company may contribute. Your business will prosper in no time if you have the correct marketing strategy in place.

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6 Great Benefits MSME Digital Marketing will have on your Business

MSME Digital Marketing

6 Great Benefits MSME Digital Marketing will have on your Business

MSME Digital marketing is an essential piece of your business marketing strategy and also a powerful way for businesses of all sizes to reach prospects and customers. The way Micro, Small, and Medium Enterprises (MSMEs) engage and connect with their clients has been completely transformed by digital marketing. In essence, it enables MSMEs to effectively place their brand in front of their target audience at the right place and right time – at a low cost and with measurable results. Consumers today interact with brands through social media, and if you aren’t speaking to them directly through platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out!

Below mentioned are a few reasons how MSME digital marketing helps in the growth of your company:

1. Wider Reach

Expanding your company to a new geographic location via traditional marketing strategies is a challenging and time-consuming process. By applying suitable MSME digital marketing plans, you can easily expand your business to new areas and locations without any ground barriers. MSME digital marketing campaigns can be set up quickly and easily, they are extremely flexible, and you can easily target your audience.
Unlike traditional marketing, digital marketing allows you to target a wider audience because mostly everyone has access to the Internet. In this way, you can communicate with your international target audience without any problems or difficulties.

2. Helps in Building a Brand Name and Awareness

A brand’s awareness is crucial in the marketing funnel, as it is the first step in ultimately acquiring customers. Your brand will be viewed by a bigger audience than your sales team or brick-and-mortar business can reach on a daily or weekly basis, thanks to the internet’s global reach. Because a larger number of individuals can access your brand, awareness of your products or services will be higher than it would be if you used traditional techniques to raise brand awareness.
Brand recognition is directly proportional to the number of times a brand is seen. Brand recognition improves when a company is present across numerous digital platforms, the greater the likelihood of becoming the preferred brand by potential customers, the stronger the brand recognition.

MSME Digital Marketing

3. Cost-effective

Businesses of all sizes can benefit from MSME digital marketing to increase their visibility in the market. Despite the fact that digital media marketing has reached new heights in the marketing world, many individuals are still unsure if it is cost efficient or not.
The answer to the preceding question is that, yes, MSME digital marketing is a cost-effective marketing option, and employing a Digital Marketing firm is also cost-effective because you can negotiate your pricing. It is definitely a cost-efficient technique of marketing for your MSMEs, especially when traditional marketing strategies are no longer effective or in use as compared to digital marketing.

4. Better Revenues

In comparison to the previous way, the Digital Marketing industry is extremely automated, and it aids every sector in generating more money. This promotional approach is the most effective way to increase sales and ROI. When it comes to increasing your sales, digital marketing is crucial. Simply put, it saves money by creating a steady source of revenue. Successful MSME digital marketing tactics and advice use a variety of electronic media to promote products and brands.
According to Google, MSMEs with digital marketing plans are 2.8 times more likely to grow their revenue, and MSMEs who use digital marketing are 3.3 times more likely to expand their workforce and business.

5. Improved ROI

As previously said, successful MSME digital marketing programmes can help a company’s brand value and revenue shoot through the roof. Additionally, traditional marketing yields a lower return on investment compared to digital marketing. MSME Digital marketing methods are simple to measure, allowing you to assess the influence on your target demographic.
Your brand’s digital marketing team is continuously working to develop the best plan that will result in the most conversions and sales. As a result, an MSME requires Digital Marketing.
Creating a consistent stream of traffic that can be converted into leads is the key to a successful MSME digital marketing plan. The more traffic you generate, the faster you earn a return on your investment.

6. Helps you go Global

Digital marketing has made it easy for MSMEs to reach audiences around the world. A clear MSME digital marketing strategy provides businesses with the means to get in touch with millions of smartphone and tablet users. Technically, if you look at it, anyone who makes use of the Internet in any way is a potential client for your company.
Without MSME digital marketing, your business is missing out on this excellent opportunity to help push your brand out into the global realm, moreover, SEO experts predict that the mobile Internet market will be growing steadily and rapidly in the near future. With a MSME di0gital marketing strategy, you have a window of opportunities, so as long as you have an internet store with international delivery, you can sell to your clients from anywhere.
MSMEs may now reach audiences all around the world thanks to digital marketing. Millions of smartphone and tablet users are accessible to businesses that have a well-defined and well-executed MSME digital marketing strategy.

MSME Digital marketing is an underrated, powerful strategy and businesses that can greatly benefit if taken advantage of it to the fullest extent possible. Traditional marketing strategies are used by many start-ups and small enterprises, but the results are gradual and only attract customers on a local level, and that is why companies should definitely opt for MSME digital marketing. In contrast to the potential clients targeted locally, the group of customers found online is proportionally quite large. With digital marketing, MSMEs can attract a large number of audiences. Digital marketing is a cost-effective way to transform your business, thus making it wise for organizations to utilize the potential of MSME digital marketing and get ahead of their competitors.

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9 Valuable 360 Degree Marketing Resources That You Should Invest In for your MSME

360 degree marketing

9 Valuable 360 Degree Marketing Resources That You Should Invest In for your MSME

A 360 degree marketing plan is a marketing campaign that addresses clients through all potential points of contact. It’s critical to set together a plan that allows you to increase your chances of finding new potential consumers and engaging with them in a variety of ways.

Here are some of the marketing resources and tactics of 360 degree marketing you can employ

1. Social Media

Social media marketing, or SMM, is a form of 360 degree marketing and internet marketing that comprises of creating and sharing content on social media to achieve ones marketing and branding goals. Posting text and image updates, videos, and other content that stimulates audience involvement, as well as paid social media advertising, are all examples of social media marketing. This is one of the most important resources of 360 degree marketing in the modern age. Social media allows you to have direct contact with existing and potential customers at any time. It’s also a great word-of-mouth method, as followers who love your brand share posts with friends and others in your expanded network.

Moreover, social media marketing is a kind of internet marketing that utilizes social networks to promote brand awareness and marketing initiatives. The use of text and image updates, videos, and other types of content that increase audience interaction, as well as paid social media advertising, are examples of social media marketing.
It is among the most important 360 degree marketing resources in the present era. With social media networks, you can communicate directly with present and future consumers at any time. Moreover, it is an excellent way to spread awareness about your brand, since friends and other people are likely to share posts.

2. Direct Mail

Direct mail marketing refers to any physical letter you send to clients in order to encourage them to patronize your business.
This 360 degree marketing strategy, also known as snail mail, is still very effective. Because there isn’t much in the mailbox these days, you should consider leaving leaflets, fliers, and other information there. Include tracking URLs or QR tags on the materials you send out to see how effective this strategy is.
For this 360 degree marketing resource, all you need on your direct mailers is something to identify you or your company, a call to action (CTA), and a mechanism for your clients to reach you. You’re on your own for the remainder. You can be as creative or minimalist as you wish to be.
If your target population is less inclined to utilise social media or email, it is possible to reach a wider demographic with direct mail than with electronic advertising. This 360 degree marketing approach can reach people who would have otherwise not heard information from all-electronic commercials.

360 Degree Marketing

3. Live Events

The atmosphere has shifted slightly in recent years, with more virtual events taking place. There is, however, still time to communicate with new and present consumers.
Consider participating in industry-related conferences, speaking engagements, and other activities. You can also hold your own online events, ranging from pre-scheduled webinars to more relaxed “Ask Me Anything” sessions. Consider the impact on your business if you were able to meet with your target audience in person, form genuine connections, and thereby boost your content marketing strategy. Live events are increasingly becoming a top marketing priority for firms, therefore this does not have to be a phantom of your mind.

4. Blogging

We also have Blog marketing within 360 degree marketing. This is a technique in 360 degree marketing for reaching the target market for your home business using a blog. It’s critical to continuously provide high-quality content on a blog to promote yourself or your company as an expert in your sector. This not only establishes authority, but also trust with your target audience. The goal is to figure out what your potential clients want and provide them what they want with the material you make. In this form of 360 degree marketing, your company can also benefit from blogging by being found on social media. Every time you write a new piece, you’re creating information that others can share on social media, potentially exposing your company to a whole new audience.

5. Apps

Both web and mobile applications are great for improving the customer experience and staying connected. Mobile apps are especially effective for 360 degree marketing since they allow you to communicate with customers at any time and from any location.

Apps are now a part of everyday life for the ordinary person, who spends 30 hours each month on them. Brands may reach out to their customers more personally using apps that leverage mobile app marketing. Mobile app marketing is a sort of advertising that can complement a business’s offline experience (for example, in-store special discounts), promote e-commerce, or just help a brand connect with its customers.

6. E-mail

E-mail marketing, a major resource in 360 degree marketing, is one of the most popular and successful 360 degree marketing campaign strategies when it comes to building your brand or selling your products. E-mail marketing is the use of email to promote a company’s products and services while promoting customer loyalty, as well as serve as a softer tone to educate your audience on your brand equity.

7. Video

Under 360 degree marketing, one of the most popular and effective forms of advertising is video marketing.
Everything from building customer relationships to promoting your brand, service or product can benefit from this 360 degree marketing- Video Marketing. Video marketing can also be used to show how-to, promote customer testimonials, livestream events, and distribute viral (entertainment) material.
Having a YouTube channel and uploading videos to your website can help you reach a wider audience and communicate with potential consumers.

8. Mobile Web Design


When it comes to 360 degree marketing, having a great layout for standard web users is not enough; you also need to optimize your website for mobile browsers, especially since the percentage of users browsing the web with mobile devices continues to grow rapidly. Make no mistake, mobile devices are going nowhere. So, if your website is not yet mobile-friendly, you need to get up to speed quickly.

9. Your Employees

Employee marketing is an integral part of 360 degree marketing and today’s internal communication role.
The definition of employee marketing is how communication teams increase employee engagement by aligning everyone in the company with corporate goals, enhancing workplace culture, and promoting brand representation through relevant messaging that successfully drives the planned actions.
Your company is your most valuable asset, no one represents a company better than passionate and well-trained employees No amount of print, social media, video, or email can replace the customer experience of working with the talent you hire and develop, and that’s exactly why this form of 360 degree marketing is equally as important.

If you’re wondering whether a 360 degree marketing plan for your company is worthwhile, the answer is yes. Using just one way to reach out to potential clients is no longer sufficient in today’s world. To grow your consumer base and generate sales, you need to make sure your brand is visible everywhere, which means using a holistic marketing approach to get your message out there.

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5 Things You Need To Know About SaaS Marketing Strategy

SaaS Marketing Strategy

5 Things You Need To Know About SaaS Marketing Strategy

SaaS marketers have a difficult job. Marketing is tough. Developing an effective SaaS Marketing Strategy is an even tougher task. A slew of questions enters your mind while marketing your product.

How can you advertise something that doesn’t have a physical presence? Aren’t you promoting something that is always changing? Are you promoting something with a ridiculous name? Is it a good idea to sell something that approximately only 20 B2B firms will be interested in? Are you promoting something that makes no sense to the ordinary person?

You get the picture.

The world of SaaS marketing is not for the faint of heart. It’s difficult. And it is fundamentally distinct from almost every other form of marketing that the world is aware of. In this essay, we want to highlight some of those distinctions. But we’d also like to do something different. We would like to emphasize some of the inherent benefits of SaaS marketing strategy, which may help you execute your marketing job a little bit better. These are some of the key distinctions between SaaS marketing and other types of marketing.

Important Features of SaaS Marketing Strategy

1. Giving out free things is a fantastic thing.

If you were selling physical merchandise, you would not give away a ton of free stuff. A few free samples for the retail store? Maybe. A direct mail promo with a sliver of a sample? Maybe. But giving away the full product? Never!

But that’s exactly what SaaS marketing should do. Giving away a free product or service is one of the most standard and widely accepted SaaS marketing strategies. The “free trial” is a strategic marketing strategy for SaaS customer acquisition and onboarding. The free model has dozens of iterations — free trial, trial-to-paid, trial with credit card information, trial with no credit card information, freemium model, 90-day free trial, limited version free, etc.The common feature is free. Free is the oil of the SaaS marketing engine.

You’ll see this just about everywhere you look. If you want any type of SaaS product, chances are, you’ll see a free trial option somewhere. Giving away your product for free — as long as you have a SaaS Marketing Strategy — is a great approach for building a SaaS Marketing Strategy.

2. The sales cycle is remarkably short.

Long sales cycles are synonymous with “B2B sales”. To know more about B2B branding strategies, click here. We deal with businesses that view a 12-month sales cycle as a quick procedure. However, in the world of SaaS, a year seems like an eternity. Rapid sales are essential in SaaS sales. You should definitely keep this in mind while building your SaaS Marketing Strategy.

When SaaS clients want a solution, they conduct online research, maybe consult with a colleague, take a trial of the product or watch a demo, and then purchase. The entire procedure might take a few days or just a few hours. There are no lengthy sales engagements, RFIs and RFPs, head-to-head “bake-offs,” contract discussions, and so on. Customers locate it, see it, like it, and purchase it. Done.

There will be no chitchatting, costly sporting events, sophisticated wine tastings, or networking at a pricey golf club. Purchasing SaaS is a rapid, transactional, and immediately-completed procedure.

The type of software is one of the factors that contribute to the speed of the process. Software is a constantly changing field, with continual developments, advances, and setbacks. If a sales process lasted six months, the software would go through at least twelve revisions during that period.

Self-service SaaS is also a high-speed purchasing environment. The cheap cost and low complexity of most modern SaaS allow for simple decision-making. This is what makes for an excellent SaaS Marketing Strategy.

A faster velocity in the sales process is the path to improved revenue, value, and profit. Some customers may be wary of a quick sales cycle, especially if they are accustomed to the plodding pace of non-software purchases. When marketing, you should give as much reassurance and information as feasible. But don’t get too worked up if you lose a few transactions because the customer “isn’t ready.” There will be lots of other customers who are prepared to make a selection in five minutes or less.You must learn to advertise to them using the right social media optimization and marketing techniques.

SaaS Marketing Strategy

3. Your information is your most valuable asset.

Information is essential in SaaS marketing. It’s remarkable how fundamental something is, yet how frequently it goes unnoticed. Consider some of your favorite blogs and information sites for a moment. Do you aware that most of that information originates from either SaaS vendors or SaaS providers? That’s right, and it’s important to know about the Product Adoption Curve so that your services become improved and remain impeccable

Consider yourself in words other than “marketing” if you are a B2B SaaS marketer. This will greatly improve the way you look at SaaS Marketing Strategy. Consider yourself an industry genius – someone who has and disseminates information. If you’re writing, tweeting, chatting, publishing, thinking, speaking, or performing your work in any other way, you should be spreading knowledge. The majority of SaaS is meant to provide information. As a result, the primary responsibility of the SaaS marketer should be to give information that leads to a source of further information – the SaaS product.

4. Your consumers are loyal.

The majority of your income comes from current SaaS clients. A whopping 80% of all future income will come from only a small percentage (20%) of your present clients. If you boost client retention by only 5%, you may raise your company’s profitability by 75%.

Customer retention is more important in the SaaS sector than in any other. Understanding your client retention percentages and lifetime value is important to SaaS marketing success. Customer retention is the crux of SaaS Marketing Strategy.

When you tabulate and analyze this data, the actual power and worth of client retention becomes abundantly clear. There is strength in retention, and you will want to prioritize retention above client acquisition.This is one of the many reasons you should invest in developing an email marketing strategy for the best results.

5. You're not so much selling a product as you are a service.

SaaS is an abbreviation for “Software as a Service.” We suggest that you place a premium on service. Yes, the program must be significant, faultless, powerful, and amazing. However, service must be held up as a model of virtue.

When developing your SaaS Marketing Strategy, keep in mind that your chosen business model is a fully integrated architecture in which all parts of the business — product, support, revenue model, and marketing — are tightly connected.

SaaS frequently bows to the mighty developers and programmers. Those folks are unquestionably significant. However, the service providers — help desk, sales, bloggers, marketers, and so on — make up the SaaS’s front-facing service component.

This has far-reaching consequences for how you spend your time and money. By advertising your service, you may sell your SaaS. Keep client happiness at the forefront of your mind when planning and strategizing. Maintain a high level of contact with existing consumers. You could even send them a cake if you wanted to.

You now have a solid idea of SaaS Marketing Strategy. It all depends on how successfully you can integrate it into your current marketing initiatives. Depending on your organization, you may require a complete overhaul or simply a few minor changes to your marketing strategy. Check out our post on marketing ideas to boost your sales now!

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5 Important Things You Need To Know About Product Adoption Curve For SaaS Marketing

Product Adoption Curve For SaaS Marketing

5 Important Things You Need To Know About Product Adoption Curve For SaaS Marketing

Ever wonder what is Product Adoption Curve is? Let’s back up a moment so that you can understand.

SaaS marketing depends solely on understanding your clients, just like any other form of marketing. If you don’t know your audience as well as you know yourself, you should quit your job. That’s how important it is. But now and again, even if you know your audience intimately, you get…stuck. Even the most successful firms have been affected. Even if your product development, marketing, and launch are flawless, everything may still go wrong. Perhaps you are just making a few sales and are becoming dissatisfied with your results. Is your product, in fact, that good? Is there anything you could do better?

What exactly is going on?

The answer might be that you are unfamiliar with your Product Adoption Curve. If that word is unfamiliar to you, you owe it to yourself to read on. Even if that is the case, you should still read this essay. Because understanding the product adoption curve and using it in practice may completely transform your SaaS marketing. For more marketing tips, click here.

You’ll be able to plan more effectively, and you’ll know what to do at every step of the journey. The most important thing is that you will acquire a better understanding of your target market, and your product lifecycle will be much smoother.

A Product Adoption Curve Overview

The product adoption curve is a common model that shows who buys your items and when they buy them. Consider it a bird’s-eye perspective of your company’s product acceptance. It evaluates what happens at various times during the product’s lifetime. As previously said, this curve demonstrates who and when purchase your items. (You might even learn why.) There are five main stages in most product adoption models. Because each stage reflects an arbitrary length of time, the whole process is what is most essential here. Let us now break this down stage by stage.

Stages of Product Adoption Curve

Stage #1: Innovators

The innovators are the individuals who are the first to invest in your product. This is a one-of-a-kind organization. People that buy early are often enamored with SaaS and want to be on the leading edge of SaaS technologies. However, in terms of specific client categories, this category might have a wide range. Perhaps someone just needs the particular product you provide. This is where the Product Adoption Curve comes in. Let us explain.

The size of this group is the most significant feature. You may have observed that it’s tiny. That is entirely natural. As a result, you may only obtain a few sales right away. Innovators generally account for around 2.5 percent of overall revenue. This is not always the case, of course. If your marketing was successful and reached a large audience, you may have a greater number of innovators. If you’re somewhat unknown in your industry, you may have a smaller percentage of innovators. So, while 2.5 percent is a good starting point, keep in mind that it is not universal.

Stage #2: Early Adopters

You’ll see a surge in sales at some time, and your conversion rate will begin to stabilize. This is most likely due to the presence of early adopters. Early adopters, like innovators, are often ahead of the product adoption curve and prepared to take risks. Although early adopters and innovators share certain characteristics, there are some key distinctions. It’s possible that early adopters delayed purchasing your goods on purpose.

Whereas innovators are unafraid to jump in and try something new, early adopters are more cautious. They still want to attempt something new, but they want to talk with a few people first. However, they may have only recently learned about your goods. Expect your adoption rate to rise to around 13.5 percent.

Product Adoption Curve

Stage #3: Early Majority

This is the point at which your product truly takes off. You have a decent number of sales from early adopters and innovators. Usually, at this moment, a much larger group arrives and makes a lot more sales for you. In particular, around 34%. Your Product Adoption Curve moves upwards.

People in the early majority are typically realistic, and they will only buy anything when it has been road-tested (at least a little) and shown its worth. This is the beginning of the pinnacle of your product. Perhaps more promotion or word of mouth has helped it acquire momentum.

Stage #4: Late Majority

At this point, your product has been on the market for some time and is widely used. However, some individuals are still suspicious about your offering. They buy your goods once their concerns have been alleviated, and these folks are typically in the late majority or laggards. You will reach a peak during the early or late majority period, when you will have more sales than ever before and your product will be at its most popular. Surprisingly, when it comes to adoption rates, the early and late majorities are often about equal, at around 34%.

Step #5: Laggards