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Digital marketing marketing payment gateway Uncategorized

SEVEN BEST TOOLS FOR DIGITAL MARKETING

Tools to unleash the creativity in you

The gleaming sunshine, the twinkling stars, and the misty raindrops have intrigued human beings from time immemorial. How about taking the experience to the next level? How about immortalizing them in your creations? If you are into digital marketing, nature is the best place to look for inspiration. Further, how do you apply the inspirational idea to boost your business? Here comes the importance of marketing tools. The amazing tools available in the market gives wings to your ideas and makes it come alive.

Digital marketing tools
Seven digital marketing tools to boost your business

In the course of this blog, I will take you through a journey of the most sought after digital marketing tools.

1. CANVA FOR DIGITAL MARKETING

Canva is an evergreen companion of any digital marketer. It comes with an amazing collection of templates catering to different social media platforms. Be it Instagram, Facebook or Twitter, Canva provides the option to create customized posts with the appropriate dimensions. One can choose from a wide range of options such as business cards, flyers, posters, animated video, etc.

Canva for Digital Marketing
Digital marketing with Canva tool

Are you a company which recognizes employees’ efforts via certificates, Canva is your place to be. There is an ample range of certificate template to choose from. Or, if you are unemployed and looking for a job, choose from a range of resume templates.

2.  INVIDEO

How about automatic conversion of your blogs to videos? Invideo performs this functionality to perfection. In addition, there is an option to build a video from bare scratch. This brings in the flexibility of using the tools to give vent to our innovative spirit. Also, choose from a multitude of templates to suit the business environment and the niche clientele.

Invideo for Digital marketing

3. SNOVIO FOR DIGITAL MARKETING

Snovio is one of the sought after digital marketing tool for inbound email marketing. Being a very flexible platform, Snovio gives the option to create different email campaigns based on the customer base and business platform. Interestingly, there is a cap of 200 emails per day for smooth handling of email marketing.

Snovio for Digital Marketing
Snovio for Digital Marketing

4.  SOCIAMONIALS FOR SOCIAL MEDIA POSTING

Are you tired of posting five social media posts each day? Wished for an automated technique to achieve your goal? Here comes the role of the wonder tool Sociamonials. The scheduling of posts can be done on multiple social media platforms in a single go. You don’t have to worry about postings for months together. Moreover, one can analyze the performance of one’s posts via Sociamonials analytics tab. The graphical analytics result gives a three-sixty degrees view of your company’s posts performance.

Sociamonials for digital marketing

5.  DAREBOOST FOR DIGITAL MARKETING

How is the health of your website? Is your security at risk? Are you complying with the necessary SEO standards? The answer to these questions lies in the Dare boost tool. Dareboost analyses your website on 10 major parameters ranging from Quality, Data amount, SEO, Compliance, Accessibility, etc. For a healthy website, a Dareboost analysis once in 15 days is a must. With one email ID, you can have 5 free searches per month.

Dareboost for digital marketing

6.      FIVERR

Ever faced the issue of tracking down your potential clients? It is taxing to get together the precise contact details. At this juncture, Fiverr comes to your rescue. You will encounter diverse service providers of client information. The rate of services starts at a nominal rate of 5 dollars. If you are a startup, aspiring to expand your client base, Fiverr is the ideal tool for you.

7.  WEBTEXTTOOL FOR DIGITAL MARKETING

Blogging is an exemplary way to expand your base in the market domain. Further, blogging is the simplest way to promote your products and build a brand image. Nevertheless, putting across the right message in the right format plays a crucial role. The appropriate language, formatting, grammar, and word usage is pivotal for the success of any blog. Webtextool tool provides a minute and detailed analysis of your blog. The interesting fact about webtexttool is that it is used to draft interview content. Herein, the gender biasedness in the blog is suitably filtered out.

Webtexttool for digital marketing

 

For more blogs, visit http://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

Categories
linkedin marketing Uncategorized

SIX LINKEDIN MARKETING STRATEGIES

Innovation to marketing, marketing to inspiration

I came across LinkedIn over five years ago as part of a peer discussion. Back then, I was a college student with a job at hand even before passing out. I remember ignoring numerous connection requests on LinkedIn. But trust me, that was not intentional. I failed to fathom the significance of LinkedIn due to my limited work experience. Most importantly, I could not gauge the significance of LinkedIn marketing for professionals and companies alike.

But, at present, as a working professional in the content marketing domain, LinkedIn is an integral part of my professional life. LinkedIn gave me access to varied companies in the course of my job switch. Also, as part of my company social media marketing team, LinkedIn is the fundamental platform I rely on for content publishing.

LinkedIn Marketing strategies for your business
Six awesome LinkedIn marketing tips for your business

Founded in 2002, LinkedIn is the most popular platform for professional knowledge sharing. If you are an individual looking for a job, a startup looking for growth ideas or company looking to hire fresh talent, LinkedIn is the right place for you. Nevertheless, certain time-tested strategies to drive the right content and reach the right people.

In the course of this blog, I will walk you through six awesome content sharing marketing strategies on LinkedIn. It has worked wonders for many successful companies. Hope it advances your business in the long run as well.

1. Marketing through graphic content

Companies that stand out in the market have very good graphic content in their marketing posts. A well thought out picture is equivalent to a million words. The message is deciphered instantly by the audience, in a different yet innovative way. Also, studies suggest that messages sent out in the form of graphic images have long-lasting retention power.

For example, a statistic on company growth using an attractive big font and a positive graphic image transforms the image of the company in an instant. The more students see and observe, the more they decipher, learn and retain. The same technique holds good in the professional domain.

2. Use of short videos

Videos are a powerful way to send across brand growth stories. It is a medium to give life to your organization’s vision and goals. A short video of 1-2 mins sends across an organization’s message in a short and crisp format. Interestingly, short videos attract more number of likes, retweets, and comments on LinkedIn. Also, video marketing strategies improve SEO in the long run.

3. Questionnaire marketing

How frequently do you interact with your target audience? Or is it that you just log in to LinkedIn to post your stories and log off? Always, remember that LinkedIn works best as a two-way professional platform. Posts that invite for comment or questions are liked and shared the most. It is a thoughtful approach to build a long-lasting rapport with your target audience. In other words, two-way interaction makes LinkedIn a real knowledge-sharing platform.

 

4. Storytelling approach

We all are great fans of bedtime, grandma stories. Aren’t we? Hence, it is time to give wings to the beautiful childhood memory on a marketing plane. Stories are loaded with curiosity and is a feast to any creative cum innovative mind. Also, stories make us think out of the box by taking us to an imaginative land.

Hence, why not build your LinkedIn marketing strategy around an inspiring and compelling story? In this way, you can project your brand in the most creative way. It keeps the target audience glued and keep asking for more. So, the next time you run out of ideas, feel free to explore and dive into the storytelling approach.

5. Content scheduling

The frequency of social media posts matters as much as the quality of its content. Majority of successful brands come out with 3-5 compelling, thought-provoking and informative posts each day. But, it becomes tedious to manage the intervals of posting.

Here is when the importance of content scheduling comes in. Content scheduling refers to the structured scheduling of social media posts using online tools. For example, Sociamonials is a popular tool used to schedule social media posts. Posts on multiple social media platform are scheduled in bulk for spans ranging from weeks to months. It saves the overheads involved in building posts for social media. Hence, plan and strategize your content scheduling for optimum results.

6. Content analytics

Is content marketing all about curating and posting great content? The answer is undoubtedly no. A constant and consistent analysis is required to closely track the performance of your post.

LinkedIn provides an Analytics tab to view the analysis of your daily posts. The no: of clicks, likes, shares, retweet, comment, etc helps in the in-depth gauging of audience response to your post. Accordingly, you can strategize your future posts by keeping in mind the larger customer needs.

Also, Sociamonial site provides a detailed analysis of your post on a daily basis. It takes the form of simple graphs and pie charts which is easily understandable.

For more posts like this, please go through http://blog.sabpaisa.in

For more ideas, visit,

https://www.grammarly.com/blog/meet-inspiring-grammarly-users/

https://blog.hubspot.com › companies-rocking-linkedin-company-pages

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in