7 B2B Content Marketing Tips That Will Blow Your Mind

7 B2B Content Marketing Tips That Will Blow Your Mind

What is B2B Content Marketing and How Does It Work? B2B refers to the technique of using content to appeal to other businesses. Informing other businesses about what you do and how it may help them is a big part of B2B content marketing. Of course, the ultimate goal is to create leads and increase […]

6 Powerful Types of B2B Video Marketing Your Company Needs

6 Powerful Types of B2B Video Marketing Your Company Needs

Video is becoming a more effective marketing strategy thanks to the expansion of sites like YouTube, Vine, and Vimeo. With 90 per cent of online buyers finding videos helpful during the decision-making process, their value extends to sales qualification and conversion as well. Video marketing is an integral part of content marketing. Check out the best […]

Learn the predictions for UPI payments in 2020

Learn the predictions for UPI payments in 2020

What bodes well for the future of UPI? Crisil’s research shows that digital payments in India seem to grow at a CAGR of 12.7% and may jump to Rs. 4,055 lakh crore in FY24 with a five-year CAGR of 20%. Also, prediction shows that UPI payments will dominate the payments space with 59% payment transactions. […]

How to setup UPI with these simple three steps

Take your payment experience to the next level with UPI Unified Payments Interface or UPI was launched in the year 2016 to anchor the digital payments in the country. Launched by NPCI (National Payments Corporation of India) post the demonetization, UPI is a real-time payment settlement system facilitating interbank transactions. The UPI setup process comes […]

Everything you ever wanted to know about United Payments Interface (UPI)

Unified Payments Interface was launched in the year 2016, and is an instant, real-time payment settlement system in India. In the last three years, UPI has been anchoring the government’s digital revolution in India. Recently, UPI crossed 1 billion transactions and added 100 million users for the month of October 2019. On a year on […]

Five Best Applications of Artificial Intelligence In The Payments Domain

Take your business to the next level with the magic of artificial intelligence Love the receptive chatbot upon entering a banking website? Definitely, everybody loves an ounce of handholding. Imagine, your monetary investment being automatically gauged to customize a detailed retirement plan for you. Looks amazing, isn’t it? Welcome to the amazing world of artificial […]


Tools to unleash the creativity in you The gleaming sunshine, the twinkling stars, and the misty raindrops have intrigued human beings from time immemorial. How about taking the experience to the next level? How about immortalizing them in your creations? If you are into digital marketing, nature is the best place to look for inspiration. […]

Nine steps to develop a B2B blog

Blogging your way to boost business growth What was your feeling when you wrote your first ever blog? What was the most challenging part of writing a blog? Was it research or the articulation of ideas? It depends on the type of blog you intend to pen down. Blogs topics involve travel, food, hobbies, technology, […]

Frauds in online payments explained

Simple tips to avoid frauds A study conducted by the Center for Strategy and International Studies (CSIS) & McAfee show that online fraud is equivalent to 0.8% of the world’s GDP. Most importantly, payment frauds form a major part of this figure. Online payment frauds connote the illegal transaction by fraudulently acquiring the customer’s credentials. For example, it takes […]