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Digital marketing marketing payment gateway Uncategorized

SEVEN BEST TOOLS FOR DIGITAL MARKETING

Tools to unleash the creativity in you

The gleaming sunshine, the twinkling stars, and the misty raindrops have intrigued human beings from time immemorial. How about taking the experience to the next level? How about immortalizing them in your creations? If you are into digital marketing, nature is the best place to look for inspiration. Further, how do you apply the inspirational idea to boost your business? Here comes the importance of marketing tools. The amazing tools available in the market gives wings to your ideas and makes it come alive.

Digital marketing tools
Seven digital marketing tools to boost your business

In the course of this blog, I will take you through a journey of the most sought after digital marketing tools.

1. CANVA FOR DIGITAL MARKETING

Canva is an evergreen companion of any digital marketer. It comes with an amazing collection of templates catering to different social media platforms. Be it Instagram, Facebook or Twitter, Canva provides the option to create customized posts with the appropriate dimensions. One can choose from a wide range of options such as business cards, flyers, posters, animated video, etc.

Canva for Digital Marketing
Digital marketing with Canva tool

Are you a company which recognizes employees’ efforts via certificates, Canva is your place to be. There is an ample range of certificate template to choose from. Or, if you are unemployed and looking for a job, choose from a range of resume templates.

2.  INVIDEO

How about automatic conversion of your blogs to videos? Invideo performs this functionality to perfection. In addition, there is an option to build a video from bare scratch. This brings in the flexibility of using the tools to give vent to our innovative spirit. Also, choose from a multitude of templates to suit the business environment and the niche clientele.

Invideo for Digital marketing

3. SNOVIO FOR DIGITAL MARKETING

Snovio is one of the sought after digital marketing tool for inbound email marketing. Being a very flexible platform, Snovio gives the option to create different email campaigns based on the customer base and business platform. Interestingly, there is a cap of 200 emails per day for smooth handling of email marketing.

Snovio for Digital Marketing
Snovio for Digital Marketing

4.  SOCIAMONIALS FOR SOCIAL MEDIA POSTING

Are you tired of posting five social media posts each day? Wished for an automated technique to achieve your goal? Here comes the role of the wonder tool Sociamonials. The scheduling of posts can be done on multiple social media platforms in a single go. You don’t have to worry about postings for months together. Moreover, one can analyze the performance of one’s posts via Sociamonials analytics tab. The graphical analytics result gives a three-sixty degrees view of your company’s posts performance.

Sociamonials for digital marketing

5.  DAREBOOST FOR DIGITAL MARKETING

How is the health of your website? Is your security at risk? Are you complying with the necessary SEO standards? The answer to these questions lies in the Dare boost tool. Dareboost analyses your website on 10 major parameters ranging from Quality, Data amount, SEO, Compliance, Accessibility, etc. For a healthy website, a Dareboost analysis once in 15 days is a must. With one email ID, you can have 5 free searches per month.

Dareboost for digital marketing

6.      FIVERR

Ever faced the issue of tracking down your potential clients? It is taxing to get together the precise contact details. At this juncture, Fiverr comes to your rescue. You will encounter diverse service providers of client information. The rate of services starts at a nominal rate of 5 dollars. If you are a startup, aspiring to expand your client base, Fiverr is the ideal tool for you.

7.  WEBTEXTTOOL FOR DIGITAL MARKETING

Blogging is an exemplary way to expand your base in the market domain. Further, blogging is the simplest way to promote your products and build a brand image. Nevertheless, putting across the right message in the right format plays a crucial role. The appropriate language, formatting, grammar, and word usage is pivotal for the success of any blog. Webtextool tool provides a minute and detailed analysis of your blog. The interesting fact about webtexttool is that it is used to draft interview content. Herein, the gender biasedness in the blog is suitably filtered out.

Webtexttool for digital marketing

 

For more blogs, visit http://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

Categories
B2B blog Digital marketing Entrepreneur startup Uncategorized

Nine steps to develop a B2B blog

Blogging your way to boost business growth

What was your feeling when you wrote your first ever blog? What was the most challenging part of writing a blog? Was it research or the articulation of ideas? It depends on the type of blog you intend to pen down.

Blogs topics involve travel, food, hobbies, technology, etc. At present, businesses are capitalizing on blogs to reach their niche audience. Interestingly, B2B companies are turning to blogs to enhance their market reach.

What are the ingredients of a successful business blog? Topic, idea structuring, formatting and SEO guidelines play a crucial role in boosting the popularity of business content.

Blog for business
Craft a successful blog for your B2B business.

In the course of this blog, learn to craft a blog to suit your business and audience.

1. Blog topic selection

This is the first step in the creation of a business blog. The topic selection happens by keeping in mind the domain and the niche audience. In doing so, keep a track of trending blogs in your domain. By taking a cue from the topic, one can come out with topic ideas.

For example, a topic on ‘Ten must-read books for any entrepreneur’, multiple ideas are derived like:

  • List-based: Twelve must-read books for any entrepreneur
  • Keyword ‘entrepreneur’ based: Ten must-read books for any non-entrepreneur’

2. Topic research

Topic research is the second crucial step in blogging. In other words, topic research involves finding the right content for your blog. One needs to keep in mind the dimensions of the content. The more the dimensions, the more innovative and interesting the blog becomes. For example, a blog on starting a business covers dimensions of finance, administrative approvals, business laws, etc.

Hence, the more informative and innovative the content is, the more will be the backlinks and referring domains for your business. Further, more backlinks result in a gradual increase in your potential client base.

3. Introduction

The first impression matters a lot. Hence, blog introduction is the best way to make a first impression. While penning down the first paragraph, the gist of your content should be clearly visible. The basic idea must be expressed in a simple yet lucid manner. Also, make sure that the focus keyword of your blog is prominently seen, to comply with the SEO standards.

4. Content organization

Content organization is the most challenging part of writing a blog. The technique to arrange the content of the blog involves brainstorming ideas into numerous headings and subheadings. The transition to the ideas needs to be smooth with appropriate use of transition words. Also, indented paragraphs provide more clarity to the ideas being expressed. Further, the use of lists for summarising the blogs makes it more readable.

5. Innovative ideas

Innovation is a must for your blog to stand out. How to bring innovation into your content? A thoughtful quote at the beginning or end of the blog adds more value. Secondly, incorporate graphic pictures to make your message loud and clear. Thirdly, try out funny GIFs and Memes to make mundane business topics interesting.

On the whole, make sure to think out of the box to make your content appealing to your audience.

6. Language check

A blog with unpleasant grammar is a turnoff for any business deal. In other words, grammar forms the basic benchmark for any content. Make sure that you use a tool to keep your grammar in check. Some of the common tools/editors for grammar check are Grammarly, text metrics, WordPress, etc.

7. SEO formatting

Search Engine Optimization refers to the optimization of your blog according to google search rankings. It keeps in check the right use of images, alt texts, captions, heading visibility, etc. Also, ensure that the focus keyword use happens an adequate number of times. This enhances the search process involving the keyword. As a result, the probability of your content being searched online goes high.

8. Blog publishing

Once you have finished your blog optimization, it is time to publish it. Based on the size of the business and budgetary requirements, there are a number of publishing platforms. The best-known publishing platforms are WordPress.org, Blogger, Tumblr, Gator, etc.

9. Blog promotion

It involves the use of different media platforms to promote your blog. Some of the well-known media platforms are Facebook, Twitter, LinkedIn, Instagram, etc. Also, ensure that you add the relevant hashtags and tags to enhance your post visibility and outreach.

For more blogs, visit http://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in

 

Categories
Business Digital marketing Entrepreneur inspiration startup Uncategorized

7 tips to work from home with efficiency

Productivity with flexibility

The present-day workplace is becoming more and more flexible. Employees are preferring the work from home mode to maintain a proper personal-professional life balance. Interestingly, work from home comes with advantages ranging from a flexible schedule, reduced commutation costs as well as spending some quality time with your loved ones. On the other hand, work from home comes with its own set of challenges like an increased distraction or reduced productivity.

Work from home
Some tips to work from home with efficiency

But, don’t worry, in the course of this blog, I will walk you through seven tips to boost your work productivity while working from home.

1. Cloud storage for work efficiency

It is good to store all the important office documents on the cloud server. By doing so, you can log in from any device and complete your task. In this way, you can avoid the overdependence on office workstation. Work anytime, anywhere, without compromising on your data.

2. Official attire

Have you felt sleepy in your pajamas while working from home? Were you lazy to change? Dressing makes a lot of difference in one’s attitude and work. The better dressed you are, the more confident and attentive you are.

Hence, when you are working from home, try to be dressed in the formal, official outfit. It will give you a real office feel. Also, this makes you work with more seriousness.

3. Work – Friendship management

When you work from home, there is a chance of some friend dropping by to meet you. How can you avoid such unexpected run-ins and meetup? One can come out with a definite schedule to meet one’s friend. Make meetup plans for the weekend. Talk it out with your friend and make a mutually agreed schedule.

4. Regular office communication

There are chances of getting distracted when you are working from home. Hence, make sure that you are in regular touch with your colleagues. Connect to them via hangout, WhatsApp or email to get work updates. This will give you an office environment and keep you on your toes.

5. Customized work area

Do you have a dedicated area to work at your home? Having a separate room as your work area is essential to have maximum productivity. Even if it is not a proper work setup, a solitary room is required to keep up your focus.

6. Minimize social media usage

Social media is a necessary evil in the present-day world. Imagine doing your company job via Facebook and Whatsapp. In addition, social media has brought the world closer. But, it can become a nuisance when you work from home. Unending chats on Facebook or Whatsapp leads to a reply chain running over hours.

Now, you might ask, what if I am the social media handler of my company? The answer is simple. Turn off your message notifications. Only respond to company page updates on your social media. Train your mind to respond to personal social media stuff at a definite time of the day. Eventually, you will see the productivity gains from this exercise.

7. Calendar Maintenance

Planning is the first step towards completing your task with efficiency and effectiveness. Excel sheet is a simple way to create focussed plans with flexible updation features. Also, google calendar provides customized calendars for different business settings.

Make use of either of the above application while working from home. Plan meticulously and scrutinize your plan every week for optimum results.

For more blogs, visit http://blog.sabpaisa.in

YOU ARE READING THE ARTICLE COURTESY: SabPaisa (SRS Live Technologies) – headquartered in New Delhi with eight regional offices including Mumbai, Bangalore & Kolkata – is a rapidly growing fintech company having developed one of India’s most advanced AI-driven recurring payments platform bolstered by another of SabPaisa’s unique products: world’s first hybrid payment platform which has all the payment modes in a single checkout page, online and offline, from UPI to Cards to e-NEFT to e-Cash. Businesses that take SabPaisa’s payment gateway get real-time reconciliation and consolidated reports for all payments, recurring or one-time, online or offline, in a single dashboard, whether the payer is an 18-year-old in Kashmir paying through UPI or a 70 year paying through Cash in Kanyakumari. SabPaisa’s payments and collection application suite have already processed more than INR 12 Billion to date. Learn more about SabPaisa here:https://sabpaisa.in