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5 Easy Google AdWords Digital Marketing Tips that you can use for your business

Adwords digital marketing

5 Easy Google AdWords Digital Marketing Tips That You Can Use For Your Business

Google adwords digital marketing has evolved from a niche technique for cutting-edge startups to a critical component of any digital marketing strategy.
Businesses of all sizes, from little family shops to giant international companies, are using Google adwords digital marketing to attract new customers via the world’s largest search engine these days.
A fantastic strategy to market your website online is to invest in an online advertising campaign. It’s possible with Google Ads, an online advertising platform that lets you attract customers looking for items or services similar to yours.
Google Analytics data can assist you in developing an advertising strategy. Google Ads allow you to target people in certain places or who type specific terms into a Google search, for example, if your analytics show that the majority of your clients are from East India, you might advertise in that region to leverage on your popularity there.

If you are using Google AdWords Digital Marketing to build your business, make sure to take note of the following tips:

1. Select Keywords Carefully

Every successful SEO and PPC campaign is built on solid keyword research. After all, in order to boost Google traffic or operate an effective Google Ads campaign, you must first understand what your audience is looking for and then tailor your growth strategy accordingly. You’re working blindly if you don’t know how people search for the things you sell, the services you provide, or the information and skills you share.
Take the time to come up with a list of precise keywords that potential clients might use to find you on the internet. The Google keyword tool is an excellent place to begin, and it’s completely free! Focusing all of your attention on favourable keywords that bring you traffic is one of the most prevalent and costly google AdWords digital marketing blunders. Don’t forget to create a list of negative keywords (phrases that you don’t want people to discover you for). If you’re selling gold watches, for example, you’d use the negative term “silver.” A comprehensive list of negative keywords can considerably improve the quality of your traffic and the CTR (click-through-rate).

2. Support Organic Traffic with PPC

You’re probably aware that you can utilise Google Advertisements reporting tools to check how frequently your ads appear to potential customers and which keywords are responsible for those impressions. You can also monitor how frequently pages from your website appear in Google’s free organic search results, as well as which search words triggered those results to appear on the search results page, with the paid & organic report, a preconfigured report you can view in your Google Ads account.
This information can help you better understand how paid text ads and organic search results work together to help you reach people who are looking for information online, identify new, potentially valuable keywords, and get a holistic picture of how your online presence is performing in terms of attracting views and clicks.
It’s a dangerous plan to rely solely on free search engine traffic. An SEO campaign often takes 6-12 months to come into operation, whereas an AdWords digital marketing campaign takes impact and produces returns nearly instantly if set up properly. You have a lot more control over the constancy of the traffic you obtain with an AdWords campaign. To gain a large online presence, a combination of SEO (Search Engine Optimization) and PPC (Pay Per Click) is advised.

Adwords digital marketing

3. Include A Call To Action

A call to action (CTA) is a prompt on a website that instructs the user to do something specific. A call to action is usually expressed as a command or action phrase, such as “Sign Up” or “Buy Now,” and usually appears as a button or hyperlink. This can be text on a button (a CTA button) or a web link in adwords digital marketing, and CTAs in email campaigns are frequently links to a webpage where the user can take additional action. Without a clear CTA, the user may be unclear how to buy a product or subscribe to a newsletter, and is more likely to exit the site before finishing their task.

4. Test, Test and Test Again!

AdWords is the world’s most user-friendly testing engine, allowing you to try out fresh ad content and landing sites and have Google tell you which ones are the most effective. You can even try out different places; just because you’re first doesn’t mean you’ll get all the clicks. Sometimes #2 and #3 produce the same number of clicks as #1, but at a cheaper cost. We’ve worked with a lot of customers who have saved a lot of money by using AdWords digital marketing to test their offers and messaging before jumping into production and sales.

5. Don’t Forget to Track

The quantity of data about your campaign that can be accessed via AdWords reporting, Analytics, and other technologies is tremendous. From the most commonly searched to the highest converting and profitable search phrase, you can accurately track the efficiency of each search phrase. With this information, you can kick-start your SEO campaign and help your website rank well in organic search results for the most profitable search terms.

Google Adwords digital marketing is now a requirement. It helps you connect with relevant customers for less, regardless of your business kind or size. To get started, there is no need to be an expert. Start by learning about Google Adwords digital marketing and how your company may contribute. Your business will prosper in no time if you have the correct marketing strategy in place.

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6 Great Benefits MSME Digital Marketing will have on your Business

MSME Digital Marketing

6 Great Benefits MSME Digital Marketing will have on your Business

MSME Digital marketing is an essential piece of your business marketing strategy and also a powerful way for businesses of all sizes to reach prospects and customers. The way Micro, Small, and Medium Enterprises (MSMEs) engage and connect with their clients has been completely transformed by digital marketing. In essence, it enables MSMEs to effectively place their brand in front of their target audience at the right place and right time – at a low cost and with measurable results. Consumers today interact with brands through social media, and if you aren’t speaking to them directly through platforms like Facebook, Twitter, Instagram, and Pinterest, you are missing out!

Below mentioned are a few reasons how MSME digital marketing helps in the growth of your company:

1. Wider Reach

Expanding your company to a new geographic location via traditional marketing strategies is a challenging and time-consuming process. By applying suitable MSME digital marketing plans, you can easily expand your business to new areas and locations without any ground barriers. MSME digital marketing campaigns can be set up quickly and easily, they are extremely flexible, and you can easily target your audience.
Unlike traditional marketing, digital marketing allows you to target a wider audience because mostly everyone has access to the Internet. In this way, you can communicate with your international target audience without any problems or difficulties.

2. Helps in Building a Brand Name and Awareness

A brand’s awareness is crucial in the marketing funnel, as it is the first step in ultimately acquiring customers. Your brand will be viewed by a bigger audience than your sales team or brick-and-mortar business can reach on a daily or weekly basis, thanks to the internet’s global reach. Because a larger number of individuals can access your brand, awareness of your products or services will be higher than it would be if you used traditional techniques to raise brand awareness.
Brand recognition is directly proportional to the number of times a brand is seen. Brand recognition improves when a company is present across numerous digital platforms, the greater the likelihood of becoming the preferred brand by potential customers, the stronger the brand recognition.

MSME Digital Marketing

3. Cost-effective

Businesses of all sizes can benefit from MSME digital marketing to increase their visibility in the market. Despite the fact that digital media marketing has reached new heights in the marketing world, many individuals are still unsure if it is cost efficient or not.
The answer to the preceding question is that, yes, MSME digital marketing is a cost-effective marketing option, and employing a Digital Marketing firm is also cost-effective because you can negotiate your pricing. It is definitely a cost-efficient technique of marketing for your MSMEs, especially when traditional marketing strategies are no longer effective or in use as compared to digital marketing.

4. Better Revenues

In comparison to the previous way, the Digital Marketing industry is extremely automated, and it aids every sector in generating more money. This promotional approach is the most effective way to increase sales and ROI. When it comes to increasing your sales, digital marketing is crucial. Simply put, it saves money by creating a steady source of revenue. Successful MSME digital marketing tactics and advice use a variety of electronic media to promote products and brands.
According to Google, MSMEs with digital marketing plans are 2.8 times more likely to grow their revenue, and MSMEs who use digital marketing are 3.3 times more likely to expand their workforce and business.

5. Improved ROI

As previously said, successful MSME digital marketing programmes can help a company’s brand value and revenue shoot through the roof. Additionally, traditional marketing yields a lower return on investment compared to digital marketing. MSME Digital marketing methods are simple to measure, allowing you to assess the influence on your target demographic.
Your brand’s digital marketing team is continuously working to develop the best plan that will result in the most conversions and sales. As a result, an MSME requires Digital Marketing.
Creating a consistent stream of traffic that can be converted into leads is the key to a successful MSME digital marketing plan. The more traffic you generate, the faster you earn a return on your investment.

6. Helps you go Global

Digital marketing has made it easy for MSMEs to reach audiences around the world. A clear MSME digital marketing strategy provides businesses with the means to get in touch with millions of smartphone and tablet users. Technically, if you look at it, anyone who makes use of the Internet in any way is a potential client for your company.
Without MSME digital marketing, your business is missing out on this excellent opportunity to help push your brand out into the global realm, moreover, SEO experts predict that the mobile Internet market will be growing steadily and rapidly in the near future. With a MSME di0gital marketing strategy, you have a window of opportunities, so as long as you have an internet store with international delivery, you can sell to your clients from anywhere.
MSMEs may now reach audiences all around the world thanks to digital marketing. Millions of smartphone and tablet users are accessible to businesses that have a well-defined and well-executed MSME digital marketing strategy.

MSME Digital marketing is an underrated, powerful strategy and businesses that can greatly benefit if taken advantage of it to the fullest extent possible. Traditional marketing strategies are used by many start-ups and small enterprises, but the results are gradual and only attract customers on a local level, and that is why companies should definitely opt for MSME digital marketing. In contrast to the potential clients targeted locally, the group of customers found online is proportionally quite large. With digital marketing, MSMEs can attract a large number of audiences. Digital marketing is a cost-effective way to transform your business, thus making it wise for organizations to utilize the potential of MSME digital marketing and get ahead of their competitors.

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9 Valuable 360 Degree Marketing Resources That You Should Invest In for your MSME

360 degree marketing

9 Valuable 360 Degree Marketing Resources That You Should Invest In for your MSME

A 360 degree marketing plan is a marketing campaign that addresses clients through all potential points of contact. It’s critical to set together a plan that allows you to increase your chances of finding new potential consumers and engaging with them in a variety of ways.

Here are some of the marketing resources and tactics of 360 degree marketing you can employ

1. Social Media

Social media marketing, or SMM, is a form of 360 degree marketing and internet marketing that comprises of creating and sharing content on social media to achieve ones marketing and branding goals. Posting text and image updates, videos, and other content that stimulates audience involvement, as well as paid social media advertising, are all examples of social media marketing. This is one of the most important resources of 360 degree marketing in the modern age. Social media allows you to have direct contact with existing and potential customers at any time. It’s also a great word-of-mouth method, as followers who love your brand share posts with friends and others in your expanded network.

Moreover, social media marketing is a kind of internet marketing that utilizes social networks to promote brand awareness and marketing initiatives. The use of text and image updates, videos, and other types of content that increase audience interaction, as well as paid social media advertising, are examples of social media marketing.
It is among the most important 360 degree marketing resources in the present era. With social media networks, you can communicate directly with present and future consumers at any time. Moreover, it is an excellent way to spread awareness about your brand, since friends and other people are likely to share posts.

2. Direct Mail

Direct mail marketing refers to any physical letter you send to clients in order to encourage them to patronize your business.
This 360 degree marketing strategy, also known as snail mail, is still very effective. Because there isn’t much in the mailbox these days, you should consider leaving leaflets, fliers, and other information there. Include tracking URLs or QR tags on the materials you send out to see how effective this strategy is.
For this 360 degree marketing resource, all you need on your direct mailers is something to identify you or your company, a call to action (CTA), and a mechanism for your clients to reach you. You’re on your own for the remainder. You can be as creative or minimalist as you wish to be.
If your target population is less inclined to utilise social media or email, it is possible to reach a wider demographic with direct mail than with electronic advertising. This 360 degree marketing approach can reach people who would have otherwise not heard information from all-electronic commercials.

360 Degree Marketing

3. Live Events

The atmosphere has shifted slightly in recent years, with more virtual events taking place. There is, however, still time to communicate with new and present consumers.
Consider participating in industry-related conferences, speaking engagements, and other activities. You can also hold your own online events, ranging from pre-scheduled webinars to more relaxed “Ask Me Anything” sessions. Consider the impact on your business if you were able to meet with your target audience in person, form genuine connections, and thereby boost your content marketing strategy. Live events are increasingly becoming a top marketing priority for firms, therefore this does not have to be a phantom of your mind.

4. Blogging

We also have Blog marketing within 360 degree marketing. This is a technique in 360 degree marketing for reaching the target market for your home business using a blog. It’s critical to continuously provide high-quality content on a blog to promote yourself or your company as an expert in your sector. This not only establishes authority, but also trust with your target audience. The goal is to figure out what your potential clients want and provide them what they want with the material you make. In this form of 360 degree marketing, your company can also benefit from blogging by being found on social media. Every time you write a new piece, you’re creating information that others can share on social media, potentially exposing your company to a whole new audience.

5. Apps

Both web and mobile applications are great for improving the customer experience and staying connected. Mobile apps are especially effective for 360 degree marketing since they allow you to communicate with customers at any time and from any location.

Apps are now a part of everyday life for the ordinary person, who spends 30 hours each month on them. Brands may reach out to their customers more personally using apps that leverage mobile app marketing. Mobile app marketing is a sort of advertising that can complement a business’s offline experience (for example, in-store special discounts), promote e-commerce, or just help a brand connect with its customers.

6. E-mail

E-mail marketing, a major resource in 360 degree marketing, is one of the most popular and successful 360 degree marketing campaign strategies when it comes to building your brand or selling your products. E-mail marketing is the use of email to promote a company’s products and services while promoting customer loyalty, as well as serve as a softer tone to educate your audience on your brand equity.

7. Video

Under 360 degree marketing, one of the most popular and effective forms of advertising is video marketing.
Everything from building customer relationships to promoting your brand, service or product can benefit from this 360 degree marketing- Video Marketing. Video marketing can also be used to show how-to, promote customer testimonials, livestream events, and distribute viral (entertainment) material.
Having a YouTube channel and uploading videos to your website can help you reach a wider audience and communicate with potential consumers.

8. Mobile Web Design

When it comes to 360 degree marketing, having a great layout for standard web users is not enough; you also need to optimize your website for mobile browsers, especially since the percentage of users browsing the web with mobile devices continues to grow rapidly. Make no mistake, mobile devices are going nowhere. So, if your website is not yet mobile-friendly, you need to get up to speed quickly.

9. Your Employees

Employee marketing is an integral part of 360 degree marketing and today’s internal communication role.
The definition of employee marketing is how communication teams increase employee engagement by aligning everyone in the company with corporate goals, enhancing workplace culture, and promoting brand representation through relevant messaging that successfully drives the planned actions.
Your company is your most valuable asset, no one represents a company better than passionate and well-trained employees No amount of print, social media, video, or email can replace the customer experience of working with the talent you hire and develop, and that’s exactly why this form of 360 degree marketing is equally as important.

If you’re wondering whether a 360 degree marketing plan for your company is worthwhile, the answer is yes. Using just one way to reach out to potential clients is no longer sufficient in today’s world. To grow your consumer base and generate sales, you need to make sure your brand is visible everywhere, which means using a holistic marketing approach to get your message out there.

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5 Things You Need To Know About SaaS Marketing Strategy

SaaS Marketing Strategy

5 Things You Need To Know About SaaS Marketing Strategy

SaaS marketers have a difficult job. Marketing is tough. Developing an effective SaaS Marketing Strategy is an even tougher task. A slew of questions enters your mind while marketing your product.

How can you advertise something that doesn’t have a physical presence? Aren’t you promoting something that is always changing? Are you promoting something with a ridiculous name? Is it a good idea to sell something that approximately only 20 B2B firms will be interested in? Are you promoting something that makes no sense to the ordinary person?

You get the picture.

The world of SaaS marketing is not for the faint of heart. It’s difficult. And it is fundamentally distinct from almost every other form of marketing that the world is aware of. In this essay, we want to highlight some of those distinctions. But we’d also like to do something different. We would like to emphasize some of the inherent benefits of SaaS marketing strategy, which may help you execute your marketing job a little bit better. These are some of the key distinctions between SaaS marketing and other types of marketing.

Important Features of SaaS Marketing Strategy

1. Giving out free things is a fantastic thing.

If you were selling physical merchandise, you would not give away a ton of free stuff. A few free samples for the retail store? Maybe. A direct mail promo with a sliver of a sample? Maybe. But giving away the full product? Never!

But that’s exactly what SaaS marketing should do. Giving away a free product or service is one of the most standard and widely accepted SaaS marketing strategies. The “free trial” is a strategic marketing strategy for SaaS customer acquisition and onboarding. The free model has dozens of iterations — free trial, trial-to-paid, trial with credit card information, trial with no credit card information, freemium model, 90-day free trial, limited version free, etc.The common feature is free. Free is the oil of the SaaS marketing engine.

You’ll see this just about everywhere you look. If you want any type of SaaS product, chances are, you’ll see a free trial option somewhere. Giving away your product for free — as long as you have a SaaS Marketing Strategy — is a great approach for building a SaaS Marketing Strategy.

2. The sales cycle is remarkably short.

Long sales cycles are synonymous with “B2B sales”. To know more about B2B branding strategies, click here. We deal with businesses that view a 12-month sales cycle as a quick procedure. However, in the world of SaaS, a year seems like an eternity. Rapid sales are essential in SaaS sales. You should definitely keep this in mind while building your SaaS Marketing Strategy.

When SaaS clients want a solution, they conduct online research, maybe consult with a colleague, take a trial of the product or watch a demo, and then purchase. The entire procedure might take a few days or just a few hours. There are no lengthy sales engagements, RFIs and RFPs, head-to-head “bake-offs,” contract discussions, and so on. Customers locate it, see it, like it, and purchase it. Done.

There will be no chitchatting, costly sporting events, sophisticated wine tastings, or networking at a pricey golf club. Purchasing SaaS is a rapid, transactional, and immediately-completed procedure.

The type of software is one of the factors that contribute to the speed of the process. Software is a constantly changing field, with continual developments, advances, and setbacks. If a sales process lasted six months, the software would go through at least twelve revisions during that period.

Self-service SaaS is also a high-speed purchasing environment. The cheap cost and low complexity of most modern SaaS allow for simple decision-making. This is what makes for an excellent SaaS Marketing Strategy.

A faster velocity in the sales process is the path to improved revenue, value, and profit. Some customers may be wary of a quick sales cycle, especially if they are accustomed to the plodding pace of non-software purchases. When marketing, you should give as much reassurance and information as feasible. But don’t get too worked up if you lose a few transactions because the customer “isn’t ready.” There will be lots of other customers who are prepared to make a selection in five minutes or less.You must learn to advertise to them using the right social media optimization and marketing techniques.

SaaS Marketing Strategy

3. Your information is your most valuable asset.

Information is essential in SaaS marketing. It’s remarkable how fundamental something is, yet how frequently it goes unnoticed. Consider some of your favorite blogs and information sites for a moment. Do you aware that most of that information originates from either SaaS vendors or SaaS providers? That’s right, and it’s important to know about the Product Adoption Curve so that your services become improved and remain impeccable

Consider yourself in words other than “marketing” if you are a B2B SaaS marketer. This will greatly improve the way you look at SaaS Marketing Strategy. Consider yourself an industry genius – someone who has and disseminates information. If you’re writing, tweeting, chatting, publishing, thinking, speaking, or performing your work in any other way, you should be spreading knowledge. The majority of SaaS is meant to provide information. As a result, the primary responsibility of the SaaS marketer should be to give information that leads to a source of further information – the SaaS product.

4. Your consumers are loyal.

The majority of your income comes from current SaaS clients. A whopping 80% of all future income will come from only a small percentage (20%) of your present clients. If you boost client retention by only 5%, you may raise your company’s profitability by 75%.

Customer retention is more important in the SaaS sector than in any other. Understanding your client retention percentages and lifetime value is important to SaaS marketing success. Customer retention is the crux of SaaS Marketing Strategy.

When you tabulate and analyze this data, the actual power and worth of client retention becomes abundantly clear. There is strength in retention, and you will want to prioritize retention above client acquisition.This is one of the many reasons you should invest in developing an email marketing strategy for the best results.

5. You're not so much selling a product as you are a service.

SaaS is an abbreviation for “Software as a Service.” We suggest that you place a premium on service. Yes, the program must be significant, faultless, powerful, and amazing. However, service must be held up as a model of virtue.

When developing your SaaS Marketing Strategy, keep in mind that your chosen business model is a fully integrated architecture in which all parts of the business — product, support, revenue model, and marketing — are tightly connected.

SaaS frequently bows to the mighty developers and programmers. Those folks are unquestionably significant. However, the service providers — help desk, sales, bloggers, marketers, and so on — make up the SaaS’s front-facing service component.

This has far-reaching consequences for how you spend your time and money. By advertising your service, you may sell your SaaS. Keep client happiness at the forefront of your mind when planning and strategizing. Maintain a high level of contact with existing consumers. You could even send them a cake if you wanted to.

You now have a solid idea of SaaS Marketing Strategy. It all depends on how successfully you can integrate it into your current marketing initiatives. Depending on your organization, you may require a complete overhaul or simply a few minor changes to your marketing strategy. Check out our post on marketing ideas to boost your sales now!

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5 Important Things You Need To Know About Product Adoption Curve For SaaS Marketing

Product Adoption Curve For SaaS Marketing

5 Important Things You Need To Know About Product Adoption Curve For SaaS Marketing

Ever wonder what is Product Adoption Curve is? Let’s back up a moment so that you can understand.

SaaS marketing depends solely on understanding your clients, just like any other form of marketing. If you don’t know your audience as well as you know yourself, you should quit your job. That’s how important it is. But now and again, even if you know your audience intimately, you get…stuck. Even the most successful firms have been affected. Even if your product development, marketing, and launch are flawless, everything may still go wrong. Perhaps you are just making a few sales and are becoming dissatisfied with your results. Is your product, in fact, that good? Is there anything you could do better?

What exactly is going on?

The answer might be that you are unfamiliar with your Product Adoption Curve. If that word is unfamiliar to you, you owe it to yourself to read on. Even if that is the case, you should still read this essay. Because understanding the product adoption curve and using it in practice may completely transform your SaaS marketing. For more marketing tips, click here.

You’ll be able to plan more effectively, and you’ll know what to do at every step of the journey. The most important thing is that you will acquire a better understanding of your target market, and your product lifecycle will be much smoother.

A Product Adoption Curve Overview

The product adoption curve is a common model that shows who buys your items and when they buy them. Consider it a bird’s-eye perspective of your company’s product acceptance. It evaluates what happens at various times during the product’s lifetime. As previously said, this curve demonstrates who and when purchase your items. (You might even learn why.) There are five main stages in most product adoption models. Because each stage reflects an arbitrary length of time, the whole process is what is most essential here. Let us now break this down stage by stage.

Stages of Product Adoption Curve

Stage #1: Innovators

The innovators are the individuals who are the first to invest in your product. This is a one-of-a-kind organization. People that buy early are often enamored with SaaS and want to be on the leading edge of SaaS technologies. However, in terms of specific client categories, this category might have a wide range. Perhaps someone just needs the particular product you provide. This is where the Product Adoption Curve comes in. Let us explain.

The size of this group is the most significant feature. You may have observed that it’s tiny. That is entirely natural. As a result, you may only obtain a few sales right away. Innovators generally account for around 2.5 percent of overall revenue. This is not always the case, of course. If your marketing was successful and reached a large audience, you may have a greater number of innovators. If you’re somewhat unknown in your industry, you may have a smaller percentage of innovators. So, while 2.5 percent is a good starting point, keep in mind that it is not universal.

Stage #2: Early Adopters

You’ll see a surge in sales at some time, and your conversion rate will begin to stabilize. This is most likely due to the presence of early adopters. Early adopters, like innovators, are often ahead of the product adoption curve and prepared to take risks. Although early adopters and innovators share certain characteristics, there are some key distinctions. It’s possible that early adopters delayed purchasing your goods on purpose.

Whereas innovators are unafraid to jump in and try something new, early adopters are more cautious. They still want to attempt something new, but they want to talk with a few people first. However, they may have only recently learned about your goods. Expect your adoption rate to rise to around 13.5 percent.

Product Adoption Curve

Stage #3: Early Majority

This is the point at which your product truly takes off. You have a decent number of sales from early adopters and innovators. Usually, at this moment, a much larger group arrives and makes a lot more sales for you. In particular, around 34%. Your Product Adoption Curve moves upwards.

People in the early majority are typically realistic, and they will only buy anything when it has been road-tested (at least a little) and shown its worth. This is the beginning of the pinnacle of your product. Perhaps more promotion or word of mouth has helped it acquire momentum.

Stage #4: Late Majority

At this point, your product has been on the market for some time and is widely used. However, some individuals are still suspicious about your offering. They buy your goods once their concerns have been alleviated, and these folks are typically in the late majority or laggards. You will reach a peak during the early or late majority period, when you will have more sales than ever before and your product will be at its most popular. Surprisingly, when it comes to adoption rates, the early and late majorities are often about equal, at around 34%.

Step #5: Laggards

These are the folks who purchase your stuff after the initial frenzy has subsided. Laggards are those who buy a product years after it is introduced. Laggards might be severe doubters or those who only learned about your product after it was released a long time ago. Whatever the cause, these individuals do not purchase until far later in the product lifetime.

 Surprisingly, there are quite a few of them. Laggards will account for 16% of your total product adoption. Try to comprehend the reality that laggards outnumber early adopters in terms of adoption rate. Isn’t that odd?

We’ll look at why this occurs, as well as a few additional ways you may manipulate the product adoption curve.

Here are three approaches to consider.

1. Modify Your Marketing Strategy as Your Product Ages

First, understand the difference between consumer and business market.

Certain demographics will most likely purchase your product at each level of the product adoption curve. Innovators, for example, are more likely to buy on the spur of the moment, whereas the late majority of purchasers would conduct an extensive study before making a purchase. And, as time goes on, your product will gain popularity.

As a result, you may begin with a product that no one knows about and finish up with a product that everyone and their brother knows about. Given these facts, think about altering your marketing messages as your product becomes older. Consider the iPhone as an example.

An advertisement for the second-generation iPhone showed off many of the cool new capabilities, such as music, email, and Internet browsing. This appealed to a younger, more tech-savvy demographic. The iPhone 4 was released in 2010, three years after the original iPhone was released in 2007. It showed two grandparents celebrating their granddaughter’s graduation. Apple intended to demonstrate that the iPhone could benefit even grandparents (who may not have understood cellphones in 2010). This is significant since elderly customers are often slow to accept new technologies. Apple’s plan was simple: show off all the bells and whistles first, then broaden the audience to include a broader range of buyers.

Similarly, consider how your marketing should seem at each level of the product adoption curve. For example, when early adopters and innovators arrive, your marketing should communicate the value and benefits of your product. You may include client testimonials and reviews later on, possibly in the late majority stage. This can assist to alleviate the doubt that many late adopters experience. Consider addressing the common concerns of each group.

Innovators will wonder what makes your product so special, whilst the early majority will want to discover what others think of it and why it is beneficial. This way of thinking may drastically alter your marketing. You will overcome objections and inquiries by sending a personalized message at each stage of the process.

2. Understand How to Cross the Divide

SaaS already faces the challenges of an online business. There is a tipping point in most product adoption curves that may make or break the product’s success. The chasm is the name given to this phenomenon. It is the transitional period between the early adopter and early majority stages. Crossing the chasm implies breaking into the mainstream market, as seen by the graph above.

It is one of the most challenging parts of product acceptance, but it is also one of the most critical. Crossing the Chasm is a best-selling book about the subject. For several reasons, crossing the abyss is very difficult. One reason for this is because your audience’s expectations will rise as your product ages and matures. Your prospective clients, in particular, will seek more compelling reasons to purchase your goods.

You must be prepared to fulfill these expectations throughout the lifespan of your product, but it is especially critical in overcoming the chasm. The inventors and early adopters did not require compelling reasons to purchase your goods because they were impulsive consumers. But that’s exactly what you’ll need to persuade the early majority to convert. You must consider your branding as well as your goods. You must provide more than simple features.

Another source of difficulties is the possibility of pivoting. In other words, to overcome the gulf, your campaign may need to adopt a different approach. You may be hedging on the idea behind your product early on. Early adopters are fine with it, but the bulk of early adopters desire consistency. If you are now in the chasm, you may need to pivot or even enhance your product.

3. Don't Forget About the Laggards

You can’t stop once your product has reached its peak and is riding the waves of success. Remember that the second biggest adoption category, at 16%, is laggards. Many people will purchase your goods long after the excitement has died down, and you cannot ignore or alienate this group. Laggards are often doubters, therefore towards the conclusion of your product’s lifetime, your marketing should be laser-focused on addressing objections.

Consider this: you are selling to individuals who are resistant to change and may not even want to be customers. They will need compelling reasons to invest in your brand. (A plethora of good testimonials, reviews, and press mentions will come in useful for this.)

Time is also an essential consideration. Consider the iPhone; although older people are often seen using iPhones, the gadget has been on the market for over a decade. In terms of SaaS, this may imply that some businesses are satisfied with the software they already use. It may take some time and exposure to your brand for people to alter their views. Learn important SEO tools to boost your brand on search-engines.

Finally, you’ll need to prepare for the inevitable decline in sales towards the end of the product’s lifetime. This is a normal part of life, but you must be prepared for it.


The product adoption curve is one of those ideas that is difficult to grasp but very rewarding if mastered. It requires a great deal of attention to your customers––a lot of listening and altering. It is not for the faint of heart. But developing a great product and launching it successfully isn’t easy.

If you’re going to create a name for yourself, you may as well go all in. Knowing when, why, and how your consumers embrace your product may change the way you think about product lifecycles. You may plan for each step of the curve, and you’ll be better prepared to react to any unexpected changes.

You must meet your prospective consumers where they are at each step of the product lifecycle, whether it is to excite the innovators or to persuade the laggards. It may make the difference between a good product and an exceptional one.

You now have a solid idea of the production adoption curve in SaaS marketing. It all depends on how successfully you can integrate it into your current marketing initiatives. Depending on your organization, you may require a complete overhaul or simply a few minor changes to your marketing strategy.

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Top 5 Ways Blockchain in Banking is Making Waves

blockchain in banking

Top 5 Ways Blockchain in Banking is Making Waves

Blockchain is a public ledger that can record the origin, movement, and transfer of any valuable asset. To process a payment or transfer of a good, blockchain requires unanimous approval from the individual nodes in the blockchain, as opposed to relying on a central authority like banks. The banking sector is most interested in ledger technology because it solves many of the industry’s current problems, most importantly, security and efficiency. The use of blockchain in banking subverts institutions in ways that make today’s banking industry appear archaic, so it’s no surprise that the world’s biggest financial powers are looking for a seat at the table. The promise of DLT technology to eliminate unnecessary middlemen, paperwork, and security headaches can save banks crores of rupees each year.

List of Ways in Which Blockchain in Banking is Transforming the Industry

1. Creating Trust with Smart Contracts

 The ability of blockchain in banking and finance to efficiently establish trust through smart contracts is arguably its most impactful application in finance.

Smart contracts are similar to physical contracts in that the contract’s terms are fulfilled in real-time via the blockchain. Smart contracts are advantageous, particularly in the banking sector, for a variety of reasons. These contracts are fulfilled as soon as all contract demands are met, do not require any middlemen, and provide increased security. Smart contracts benefit parties seeking very specific outcomes. The contract is fulfilled by both parties following all of the predetermined rules, and the contract is automatically dissolved in the event of a violation. UPI platforms have already begun to explore this facility and therefore, UPI has changed the financial ecosystem in India.

Investing is a good example of this. When an individual invests in a company, the terms and conditions are clearly defined between the two parties. The unambiguous nature of the contract is advantageous because the blockchain can then enforce those rules using its network of computers to ensure that all contractual agreements have been met before the investment proceeds. Because of its efficiency and privacy, integrating smart contract technology by introducing the use of blockchain in banking is currently at the top of everyone’s list of requirements.

2. Payment Simplification